Concerned about environmental protection packaging natural minimalist style easy to gain favor with the market

[China Packaging Network News] This is a time to look at the value of color. What skin care packaging do you like to see? According to Bri-gitte Evard, co-founder of Penta-wards, an international packaging design award, packaging design is a stringent and difficult set of rules. It follows the laws of the market, but also pays attention to controlling costs and increasing profits.

When consumers become more and more savvy and critical, it is increasingly difficult to win their trust in a product. To cope with this change, the brand and the designer's strategy is to display the product on the packaging very sincere, and people feel that it is not only "real goods" but also "the production process is very hard".

If you are concerned about the new products of cosmetics counters, you will probably find that gorgeous "feminine" packaging is no longer the weapon that attracts women. Women who like to “apply for appearances” will find natural minimalist cosmetic packaging styles in this year’s new products, and will become a sharpening tool for the personal care market in 2016-2017.

The first is color. According to the color test, when the object is observed under normal conditions, the color attracts an observer's attention of 80% at the time of initial observation, and the process can last about 20 seconds. Therefore, color determines the first impression of consumers 80%, is the most prominent element in product design. The colors that make the eyes look more comfortable have become the first choice for many brand designers, such as beige, white, light pink, and woody colors, which are soft and more acceptable.

In addition to the colors that look comfortable, the natural and environmentally friendly material is one of the characteristics of the skin care packaging. In the past two or three years, kraft paper has been hot. From a technical point of view, it has good elasticity, good toughness, and can be recycled, is a very environmentally friendly packaging material, and can reflect the natural simplicity of the product side, the company has "a sense of responsibility to protect the environment."

In fact, many international brands have paid great attention to the theme of environmental protection from the beginning of the packaging design. Today, the "naturally free" design trend begins to return to the consumer vision. More and more personal care products want product packaging to return to real, natural materials, giving consumers a sense of trust and creating a comfortable and laid-back atmosphere. Moreover, more and more irregular hand-written fonts or scribbles appear on the packaging, as if it were a hand-made graffiti, combined with more environmentally friendly materials. The true feelings and craftsmanship of the product are revealed in every possible way, emphasizing that it contains the individual's personality and temperature, and hopes to establish an emotional connection with consumers.

Unique shape. More and more designers consider not only how to make people easily remember this brand, but also how to improve the use efficiency and reduce the burden on customers when considering the form or shape of packaging. After all, the distinction between a product and a competitor, in addition to its value, and its actual function, also applies to packaging. Marc Jacobs' recent cosmetic packaging was praised for its simplicity. The metal texture on the surface is smooth and smooth. The shape of the plump pen is cute and looks good when held.

Changes in the packaging of goods in a market can often reflect people's attitudes toward life. It is simple to return to life. Why isn't it people's wishes?