Hongxingkeke Group was founded in June 2000, is the leading sports brand. In 2005, Hongxing Erke successfully listed in Singapore, becoming the first sports brand listed in foreign countries. Group's existing "Erke", "ERKE" two global brands, products include sports shoes, sportswear and a full range of sports accessories.
group profile
Group has nearly 30,000 staff, configuration 19 international shoe production line, an annual output of 17 million pairs of sports shoes. In 2007, Hongxing Erke put forward the brand spirit of "TO BE No.1", sponsored the North Korean Olympic delegation and started the internationalization of Hongxingke brand with the internationalized brand marketing strategy.
Adhering to the business philosophy of "down-to-earth, extraordinary deduction", Hongxingke has risen rapidly in the domestic and international markets and achieved remarkable achievements. It has successively won the honorary titles such as "China Famous Brand", "China Top Brand", "China 500 Most Valuable Brand" Top Ten Influential Brands in China, "" Top 500 Asian Brands, "and" Forbes Asia 200 Best ".
People-oriented, technological innovation. Hongxingkeer committed to the professional technology and sports equipment research and development and production, improve high performance, promote the spread and progress of human sports civilization as the corporate mission, at the beginning of the establishment of the "science and technology leader" brand strategy, established the first Perfect product research and development and technology research center, and take the lead with the world's top sports research institutions, the establishment of the country's top biomechanical laboratory, is the first technology-led sports brand. Its self-developed GDS ground damping system and a number of sports science and technology in the domestic industry are at the leading level.
Create a century-old enterprises, the creation of a hundred international brands, is Hongxing Erke unswervingly target. To Be No.1, a leading sports brand in the world, has a deep spiritual connotation that matches the Olympic spirit of "Faster, Higher and Stronger". In the same year, Hongxingke launched the Olympic strategy in an all-round way and became "the North Korean Olympic Committee's global partner", sponsoring the first gold in the 2008 Beijing Olympic Games, "Women's Weightlifting 48kg." In 2008, Hongxingke extensive international high-end sporting event, landing NBA arena, hand in La Liga, and in cooperation with the International Table Tennis Federation, the title sponsor of the Qatar Open, laid a solid foundation for the internationalization of the brand, and actively to the international brand Mai near.
At the same time, Hongxingke actively sponsor the international women's tennis series, the Chinese Tennis Grand Prix and other top tennis events at home and abroad to support the development of tennis in China. From 2005 to 2008, Hongxingke sponsored the WTA Guangzhou Women's Tennis Open; sponsored the International Ladies Tennis Series in 2006 and 2007 for two consecutive years; and sponsored the China Tennis Grand Prix in 2007 and 2008 consecutively. In 2009, as the ATP1000 Masters event settled permanently in Shanghai to become the highest level tennis tournament in Asia, Hongxingke attacked and became the official apparel partner of Shanghai ATP1000 2009-2013.
In the future, Hongxingke will continue its pursuit of excellence and take a more positive attitude in participating in sports events and is devoted to supporting and promoting the development of sports in China and grasping the achievements of history Opportunity, forge ahead, and continue to create new glories, to create a world brand to work hard, and strive to Hongxing Erke into a leading global apparel brand.
Memorabilia
July 4, 2010 Erke signing players Philip - Petzschner and partner in
2010 Wimbledon, the men's doubles final to swept the opponent with a total score of 3-0, won the Wimbledon men's doubles title.
June 30, 2010 Erke brand value of 7.095 billion to the seventh named "China's 500 Most Valuable Brands" ranked No. 130 overall ranking.
June 8, 2010 Erke tenth anniversary.
May 12, 2010 Erke the world's top tennis tournament in Madrid Open tennis tournament sponsor.
December 25, 2009 Erke footwear products have national environmental protection product certification, becoming the industry's first state-level enterprise environmental certification.
November 26, 2009 Erke officially became "2009-2012 ATP Salzburg Indoors official apparel partner."
On October 12, 2009 , Erke officially became "the only designated sports equipment and event partner of Hainan Province on Hainan Island Cycling in 2009-2012".
September 10, 2009 Erke signing players, US Open 2009 Division I signing Belgian rising star Janine? Wickmayer historic Grand Slam semi-finals.
August 6, 2009 ERKE PLAY, a subsidiary brand of Erke strong start.
June 16, 2009 Erke fifth consecutive time NBA released by World Brand Laboratory in 2009 "China's 500 Most Valuable Brands" ranked No. 137.
April 2009 Erke World Federation of Sporting Goods (WFSGI) officially joined.
2009 January Hongxing Erke 2009-2013 ATP Masters event in Shanghai official apparel partners.
December 11, 2008 Erke shoes Test Center awarded "China National Accreditation Board for Conformity Assessment (CNAS)" certification in November 2008 Erke first overseas store grand opening in the Lebanese capital Beirut.
In September 2008 Erke appeared in the "Forbes" list of 200 best Asian companies.
In September 2008 Erke selected compiled by World Brand Laboratory in 2008 "Asia Brand Top 500" list.
2008 年 8 月 Erke sponsor Chinese women's weightlifting team 48 kg class player Chen Xiexia won the Chinese army's first gold at the Beijing Olympics.
June 2, 2008 Erke fourth consecutive World Brand Laboratory selected by the exclusive release of the 2008 "China's 500 Most Valuable Brands" ranked No. 139.
2007 Hongxing Erke proposed new brand advocate "TO BE No.1".
In 2006 November Hongxing Erke and North Korea Olympic Committee reached a global strategic cooperation agreement.
In November 2005 Erke successfully listed in Singapore.
2005 年 10 月 Erke technology materials with the "Shenzhou VI" travel space, a Shenzhou spacecraft carrying the brand.
In March 2005, Erke become a British member of SATRA International Technology Center, science and technology and research and development with the world's top brand standard synchronization.
2004 Erke will be "science and technology leader" as the enterprise's development strategy.
August 2003 through the ISO9001: 2000 international quality certification system certification.
2002 Erke invited South Korean popular star Jang Nara as a brand ambassador.
2002 Erke invited Jordan Chan as a brand ambassador.
In June 2000, Erke Group was formally established.
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