Japanese food labelling is becoming more and more widespread

Food labels generally have three major functions: the identification function, the guide consumption function, and the promotion function. The development of economic globalization has promoted the circulation of foods around the world, and the role of food labels has become more apparent. With the improvement of people’s health awareness, the origin and safety of various types of foods are becoming more and more of a concern for consumers. It is demanded that the origin, variety, production date, and delivery date be required for various food products. Waves. In order to comply with the requirements of consumers, governments in various countries have increasingly stipulated the information that food labels must provide. According to the regulations, various types of foods such as vegetables, fruits, meat, and aquatic products sold on the Japanese market must be affixed with labels to provide product name, origin, date of production, shelf life, and other information. At the same time, according to the voice of consumers, the Japanese market requires food labels to provide the following information:

Consumer guidance information In the Japanese market, fresh foods such as fish and other aquatic products and vegetables must be marked with information such as the place of production and variety. Information on the supply of fish and other aquatic products is affixed to the retail stores during the listing process according to the "Guidelines for the Guidance of Aquatic Product Contents" issued by the Ministry of Agriculture, Forestry, Fisheries and Fisheries of Japan. Consumers generally care about the types and origin of the products. Whether the product belongs to the specific details such as aquaculture products, natural products, and thawing products, where the origin of the imported product requires the name of the country of origin and the name of the specific origin. The requirement for fresh food such as vegetables is that the imported product must be marked with the product name, country of origin, and other contents. In the past, the Ministry of Agriculture, Forestry, and Fisheries of Japan specified only the contents of the nine imported vegetable varieties such as green cauliflower, onion, and carrots, but the recent market development trend is that each vegetable store actively affiliates the above contents for all imported vegetables. Inviting customers. Practice has proved that whether or not the above content is marked on the imported vegetables has a significant relationship with sales volume.

Safeguarding Information Pursuing consumer safety is a major trend in food consumption in the Japanese market. In recent years, food contamination incidents have occurred from time to time, and consumers have made increasingly higher demands on imported food safety information. For the goods imported from China, Japanese consumers are most concerned about the use of preservatives. Japan's "Food Hygiene Primary Six Law" has strict regulations on the content of preservatives in foods, but China's export foods are often judged as unqualified because of the excess of preservatives. In addition, Japanese consumers attach great importance to the provision of safety information on meat products. In particular, it is required to provide information on the origin, pollution, shelf life, and safe handling of imported meat products. In the Japanese market, the availability of security information has a direct impact on the food's consumption and selling price.

Nutritional information With the increase of health awareness, consumers are increasingly eager for food nutrition information. In addition to asking food labels to provide the nutritional content of their food, they also need to indicate whether they are natural foods, organic foods, Genetically modified foods. The labeling of juice ingredients should be clear. For example, juices made from concentrated juices and then reconstituted with water should be marked with the words “concentration and reduction”; beverages processed directly from juices should be marked with “pure juices”; sugar added. Juice is marked with the word "sugar." 8 kinds of fruit juice drinks such as orange juice, apple juice, peach juice, lemon juice, grapefruit juice, orange juice, grape juice, and pineapple juice are prohibited from using the words “natural fruit juices”, and the above beverages must be marked on the outer packaging. Restore and direct drink. It is predicted that in the future, consumers will pay more and more attention to various types of foods such as vitamin content and calories.

The contents of the food label on the Japanese market will also include information on the origin of its raw materials. According to "Nihon Keizai Shimbun" reported on September 6th this year, the Ministry of Agriculture and Water of Japan recently decided to require Japanese food production companies to specify the country of origin of their raw material-producing countries for processed food products, and decided to start from October this year. Fruits and pickles, barbecued eel and dried squid from February next year, bags of frozen vegetables and canned vegetables from next year are all required to indicate the origin of their raw materials. The specific rules for the production of food raw materials will be finalized by the Agricultural and Forestry Material Survey Council (a consulting agency of the Ministry of Agriculture and Water Resources). By then, all food production companies will have to indicate their processed food according to the revised Japanese Agriculture and Forestry Specifications Act. The origin of raw materials.

Japan is a world's largest food importer and it is also one of the important markets for China's food exports. The increasing demand of Japanese consumers for all types of food information should arouse the attention of relevant companies. The government's requirements for food labels can be obtained from official sources, and consumers' pursuit of hot spots can only be obtained from market research. From the perspective of market economy, enterprises can only meet the needs of consumers and can make their products fail in the market. Therefore, all kinds of information related to the food is marked on various kinds of food packages exported to Japan so that consumers can buy it with confidence. This is the key to ensuring that our food has a firm foothold in the Japanese market.