Preface
In the past, people generally thought that special printing was different from general printing and was used for special-purpose printing. This was not the case. Recently, although special printing is not so eye-catching, it has gradually increased in applications such as magazines, POPs, posters, and DM advertisements. In terms of magazines, the use of special printed covers and advertising pages, or the enhancement of the effect of the appendix, has increased the use of customers.
In special printing, Scratch Printing with high frequency is popularized as a new technology. Compared with the previous period, the thermal printing and the three-dimensional printing can reproduce bright, solid images. If applied in purposeful planning, you can obtain results that are commensurate with the value-added printing. Moreover, it is also used in the scope of offset printing. In the future, in order to create an order in the market environment, it should be more effective as a means to obtain results, and to advise customers.
Special printing evolves into additional value printing
The aforementioned special printing has been applied in various aspects and has achieved incalculable economic benefits. Therefore, more and more attention has been paid to customers.
Special printing is not available in general prints. It injects elements that affect people's five senses into printed matter, which can enhance the performance and at the same time better serve as an accidental function of printed matter. In Other words, it is a means to increase the extra value of printed materials. Therefore, Dainippon Printing Company renamed the original special printing as "added value printing." It can be interpreted as the use of the same amount of material, using the same printing process, can obtain more than two kinds of printing methods in the same time.
Special printing that affects magazine sales
At present, the active areas that make use of special printing effects are magazines, especially magazines for young people and women. In the cover, advertisement pages, and appendices, the use of special forms of special printing, or the application of special processing, has increased. . In the context of diversified consumer demand, if the audience can't be advertised against the viewers, they will not be able to achieve satisfactory results. The magazine's position in the market is to enhance its reputation with distinctive advertising media. From the advertising user to the advertisement page, in order to highlight the effect, the call for adding a physical sample has risen. However, doing so would create obstacles for the magazine's logistics. For this reason, in order to use special printing or special processing in the magazine's advertising pages and other parts, various constraints are met and it is finally impossible to meet the objective requirements.
From another point of view, we always try to make magazines that have been at a low tide for a long time to increase sales. In order to respond to changes in the advertising environment, issuing companies rely on institutional relaxation and want to increase sales in magazines that are in the doldrums and take a series of measures. It is like changing the standard form of magazines or giving special processing.
The basic reason for special printing or special processing for magazines for young people and women is the above background. As a matter of fact, all the magazines that have incorporated the above-mentioned planning have obvious differences in marketing and advertising effectiveness.
The popular "Glow Design" and "Folding Edge" cover
If a metallic glossy foil, such as a hologram, is applied to the name part of a magazine, or a vapor-deposited film is applied to the entire front cover, such a magazine is placed on the bookshelf of a bookstore or a retail store, and it must be noticeable. There are also cases where the cover of the magazine is folded into a single fold or folded inwards, and the advertisement on the reverse side of the magazine is also increased. As a result, advertisers can obtain more eye-catching advertisements for publishers. The cover page has increased the advertising page and has economic benefits.
Effective physical payment and peelable ads
As a special advertisement for magazines, the requirement for adding physical objects is increased because it will bring about unexpected results. As the system relaxed, if conditions permit, some places have agreed to add physical samples of liquid cosmetics. One of the ways to make advertising pages more noticeable is the recently popular post-itad. You can use peelable ads as gift certificates, maps, phone numbers, and URLs to increase people’s attention. In addition, a metallic glossy gold and silver thread is scattered on top of raised prints to make it glossy, and advertisements with very eye-catching image performance are very popular with the cosmetics advertising industry. Some magazines believe that the content of the appendix is ​​decisive for sales, and the adoption of novelty products made on special CD-ROMs or special printing is imposed on the appendices. This practice will continue unabated.
Note 1: The printing method mentioned in the table is the means needed to print the finished product. The part with [] is equivalent to special printing or requires special processing. For example, thermal printing uses screen printing or screen printing for parts printed with thermal ink, and other parts use offset printing.
Note 2: The setting standards for the working price, time of day, and difficulty level in the table are estimates and are for reference only. According to product specifications, quantity of requirements, etc., the standards will also change. a) Worker's price - compared with the general printing price, A = 3 times more, B = about 3 times, C = 2 times or less.
b) Time - compared with the normal production time of printing, A = 2 times or more, B = about 2 times, C = 1.5 times or less.
c) Difficulty--Compared with printing general prints, A= requires a considerable level of technology, B= requires a little skill, and C= equal.
Note 3: This table is very precious, and it is well preserved. Based on this, it is possible to understand the possibility of special printing.
Table 1 Special Printing List
Special printing name
Effects and characteristics
Printing method (Note 1)
Substrate
Labor price (Note 2)
Day (Note 2)
Difficulties (Note 2)
LCD printing
Heating will change color
Offset or Gravure + [Screen Printing]
Coated paper
B
C
C
Thermal printing
Thermochromic (dye type)
Offset + [Screenprint or Gravure]
Coated paper
C
C
C
Sublimation transfer printing
With an iron can be stained on the fabric
Offset or Gravure
Offset paper
C
C
C
Heating color printing
Heating becomes color
Offset + [Screen Printing or Water Gravure]
Coated paper
B
C
C
-
Wetting image printing
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