Super Club: Cutting into the community economy, providing management tools for outdoor club events Date: 2016-04-05 13:10
In recent years, sports apps have risen one after another, heralding the arrival of the national fitness boom and increasing attention to health and sports. Based on this, people’s enthusiasm for outdoor activities has also increased. However, the process of organizing outdoor activities is more complicated and there are many problems and inconveniences in the traditional forms. The Super Club is an outdoor event management and management platform for such issues.
The founder of the Super Club, Jiao Yi, told Huyun Network (WeChat: ilieyun) that he is an athlete and has many friends who love outdoor activities, including his father is a riding enthusiast. He hopes that through the current trend industry in the Internet, he will launch a corporate event management tool to solve the existing problems. In addition, Jiao Yi worked in companies such as Jinshan and Langang Online, and served as vice president of YY voice before starting his own business. He has more than ten years of experience in the Internet industry.
The Super Club started testing in October last year and is expected to be officially launched in April or May of this year. Currently, there are nearly ten thousand clubs on the platform.
Through the Super Club, the organizers can post events. Club members sign up directly from the platform to facilitate the management of the entire team's information. The authority of the organizer includes sending free notifications in a unified manner, signing up for activities, and issuing electronic tickets. There is also a questionnaire survey function that quickly collects team members’ opinions and does not need to register one by one to improve efficiency. The newly released version 2.0 has realized the online payment function. For projects that require charging, users can pay via Alipay or WeChat.
The popular activities of the homepage will be based on the data of registration, reading, and sharing, and will be recommended based on the user's preferences. Activities include hiking, cycling, marathon, mountain climbing and other activities.
In addition to its instrumental features, Super Club is a platform with social attributes. First of all, users can join the club directly through the platform, and the platform plays a diversion role. The activities launched by the club and the platform itself enhance the user's stickiness. The benign cycle helps the user's scale continue to expand. Second, the teammates on the platform function similar to the circle of friends, but the content is more targeted.
In addition, the Super Club also pushes information related to the outdoors daily, including sports skills, basic protection, activity awareness, etc., both editorial integration and user submission.
As for the profit model, Jiao Yi admitted that the current platform has not been profitable, providing services to users and realizing their own values. In the future, the amount of users will accumulate to a certain extent and they will consider providing value-added services to charge, but basic services will always remain free.
The team currently has a total of more than 100 people. The CTO has also served on YY Voice. The Super Club is actually their second product. The first product, Micro-location, is a geographically based stranger dating and dating application and is at the top of the second echelon of related applications.
In terms of financing, the Super Club has completed more than US$10 million in Series A financing last year. The investor is Shiyuan Ventures. The previous angel round investor was Shun Welfare Fund and YY Voice.
In recent years, sports apps have risen one after another, heralding the arrival of the national fitness boom and increasing attention to health and sports. Based on this, people’s enthusiasm for outdoor activities has also increased. However, the process of organizing outdoor activities is more complicated and there are many problems and inconveniences in the traditional forms. The Super Club is an outdoor event management and management platform for such issues.
The founder of the Super Club, Jiao Yi, told Huyun Network (WeChat: ilieyun) that he is an athlete and has many friends who love outdoor activities, including his father is a riding enthusiast. He hopes that through the current trend industry in the Internet, he will launch a corporate event management tool to solve the existing problems. In addition, Jiao Yi worked in companies such as Jinshan and Langang Online, and served as vice president of YY voice before starting his own business. He has more than ten years of experience in the Internet industry.
The Super Club started testing in October last year and is expected to be officially launched in April or May of this year. Currently, there are nearly ten thousand clubs on the platform.
Through the Super Club, the organizers can post events. Club members sign up directly from the platform to facilitate the management of the entire team's information. The authority of the organizer includes sending free notifications in a unified manner, signing up for activities, and issuing electronic tickets. There is also a questionnaire survey function that quickly collects team members’ opinions and does not need to register one by one to improve efficiency. The newly released version 2.0 has realized the online payment function. For projects that require charging, users can pay via Alipay or WeChat.
The popular activities of the homepage will be based on the data of registration, reading, and sharing, and will be recommended based on the user's preferences. Activities include hiking, cycling, marathon, mountain climbing and other activities.
In addition to its instrumental features, Super Club is a platform with social attributes. First of all, users can join the club directly through the platform, and the platform plays a diversion role. The activities launched by the club and the platform itself enhance the user's stickiness. The benign cycle helps the user's scale continue to expand. Second, the teammates on the platform function similar to the circle of friends, but the content is more targeted.
In addition, the Super Club also pushes information related to the outdoors daily, including sports skills, basic protection, activity awareness, etc., both editorial integration and user submission.
As for the profit model, Jiao Yi admitted that the current platform has not been profitable, providing services to users and realizing their own values. In the future, the amount of users will accumulate to a certain extent and they will consider providing value-added services to charge, but basic services will always remain free.
The team currently has a total of more than 100 people. The CTO has also served on YY Voice. The Super Club is actually their second product. The first product, Micro-location, is a geographically based stranger dating and dating application and is at the top of the second echelon of related applications.
In terms of financing, the Super Club has completed more than US$10 million in Series A financing last year. The investor is Shiyuan Ventures. The previous angel round investor was Shun Welfare Fund and YY Voice.
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