After the IPEX2002 printing exhibition, the digital process and equipment innovation once again set off an upsurge of industry shock and discussion. However, in the voice of the introduction of digital processing, have you carefully evaluated how far the CIP4's consistent process concept is far from the current production status of the printing companies? What kind of preparations and problems must be overcome during the process of becoming an ideal full-digital process in a machine manufacturer's mouth? For the printing company or industrial structure will cause what kind of shock? The symposium on the “Transformation and Challenges of Digital Printing Processes†held at 1.30pm on July 19th organized by the Printing Industry Technology Research Center of the Corporation was sponsored by the Industrial Bureau of the Ministry of Economy and co-organized by the Taiwan Printing & Machinery Material Industry Association. Center for research and implementation. From the point of view of the printer, we discussed various issues concerning the introduction of digital printing processes, inspired different thinking directions and looked forward to the future. A total of 67 organic suppliers and printers participated.
The most forward-looking experts invited to the industry in the forum include: Chairman of the Taiwanese Chinese Printing Technology Association, Mr. Li Jichang, Publisher (Ch.) Chen Zhengxiong, Publisher, Chief Culture Officer Xia Shuxuan, and Director of China Color Printing Co., Ltd. Hong Wenlai And Li Lihua, group leader, Qian Yi, General Manager of Qianyi Printing Co., Ltd., and Chen Xisheng, Director of Digital Printing Equipment, Heidelberg, and Liao Xueyi, Manager of Hongtong Digital Technology Co., Ltd., and Academician Li Jichang, President of Taiwanese Printing Technology Association Be involved together. The chairman of the Printing Research Center Lu Jinfa said at the opening address that the current prepress, India, and postpress manufacturing processes have all moved towards digitalization and rapid development, but investment and competition for blind pursuit of hardware will increase for printers. Many cost pressures. Face to face with this trend, industry players are worthy of discussion. Co-organizer Yuan Ronghua, chairman of the board of directors, said that although the current digital media such as optical discs and internet information have been steadily increasing in the information communication market, they are also prone to lower profits due to piracy. On the other hand, the quality control of the lithographic prints on the copy is not easy to grasp or there is room for development. Only the industry should maintain a continuous learning and improvement mentality for the future.
The following is a summary of the contents of each unit of this symposium: the transformation brought by digital printing from the perspective of management, technology and market
Introduction: Chairman of the Taiwanese Chinese Printing Technology Association Li Jichang
From traditional printing to today, we all know that we are facing an uncertain era, but because there are opportunities to challenge, we should be optimistic about these changes. From photo-engraving, manual color separation to DTP, CTP, we can learn about this way:
1. "Quantity" is not the most important operating niche;
2. The printing industry must live by water and grass, just like any manufacturing industry;
3. So we have to train a number of leading troops that can challenge the world.
The new generation born in the 60th century now, also known as the so-called sixth grader, is characterized by its individualism is very heavy. Regardless of promotion or vision and goals, it only hopes to personal goals or interests, they have an international perspective. With strong language skills. From a business and market point of view, how to use this batch of sixth graders is also worth exploring. Now when the traders change their heads, the transition is necessary and they should also think about:
1. Successful use of past operations and processes does not mean that the future will be successful;
2. How to reposition the printing industry?
Printing used to be a manufacturing service industry, and the future should be a technological knowledge service industry. If printing can make good use of information data management, it can also become a knowledge management industry;
3. Is it possible to develop proprietary knowledge and skills in so many devices, as the general manager of the Productivity Center Shi Ziyi said, and use more creative means to earn profits, which is what we should strive for.
Talk with People: Printer Magazine (Taiwan) Chen Zhengxiong Publisher
The printing industry has to change with the times, and printing has now been completely digitalized from dominant media. According to the data I collected, the annual paper consumption per person in Taiwan is 228 kilograms, the U.S. per person is about 320 kilograms per year, and the mainland paper consumption is 27.28 kilograms per person per year. It has grown substantially, and even the amount of paper used throughout the year has reached more than 20 million metric tons. Everyone doubts whether printing can continue to survive in the development of high technology. However, we must know that hidden media such as optical discs, electronic materials, and so on are not as easy to see as visual media. This is the advantage of printing over other media.
Now that printing is moving toward digital development is a path of no return, but we still have a long way to go from the real network management. Many of the current production management, cost management, etc., still rely on labor, but the United States can already carry these management computers or networks. For example, CIP4 treats all the information in the process digitally. In the future, the printing industry must use computers to plan and manage these processes. And the printing industry is a very international industry in the future. A book to be exported does not have to be printed and transported in the country. It can be completed by remotely printing electronic files via the Internet. Only the most difficult part of the printing industry is proofreading, especially the proofreading of colors. Only by solving the problem of color, can a long distance printing be developed better.
In the future, the printing industry will not only use the Internet for production management but also marketing management. This must be achieved through internal and external networks in combination with information flow, gold flow, logistics, and energy to serve customers quickly and efficiently. In terms of business management, we use the Internet to do customer, personnel, and cost management at any time so that we can clearly understand the operating conditions at any time and place.
Now that the printing industry has been completely changed, I have to think about where the niche of printing in the media industry is. Japan has reported that the profits of page printing have been severely reduced. DICO WEB, which is now produced by Manroland, can directly receive the electronic files of the Internet. After interpretation, it is not necessary to produce the negatives. It can be directly printed, dried, and bound, and all the printing processes can be completed by one machine. -30000 prints can be changed 5 sets per hour. Its efficiency is incomparable with page printing presses. With the rapid development of printing technology, even the president of Heidelberg AG in Germany cannot claim the development process and balance point of the print media industry in the next four years.
Interviewer: Qian Yi Printing Co., Ltd. Lin Gengda General Manager
I have been in the printing industry for more than 20 years. I can say that I have witnessed and experienced changes in the printing industry in the island. I also feel extremely profound. As far as the entire market is concerned, the current market for the printing industry in the island is very narrow and the division of labor is small. Therefore, it is difficult to integrate it to meet the needs of the current market. Therefore, industrial transformation has become a necessary trend for the survival of companies.
I hereby share with you two real examples I have seen abroad: One was when I visited the Drupa 2000 printing exhibition in Germany. I visited a printing factory in Europe. There was only one female person in charge of the operation in the factory. A six-color machine can easily complete all printing procedures. The other is the printing factory that I visited in Japan. The manufacturer's environment is worse than the general printers in Taiwan, and the equipment is older. However, the company is still able to continue its business with a great deal of success. After careful understanding, it was discovered that there is no reason for it. As long as the process can be properly planned to form a complete process, then through color management (also known as CIP3), it can effectively reduce costs and improve product quality. , increase market competitiveness.
So I suspend my hardware investment and instead invest in process integration. And because the Zhang page printer market has lost to the rotary machine, even if the quality of the pages is better, the price is higher, so the page market is smaller. I introduced new computers and digital presses, and conducted color management to move the entire workflow toward integration. Four years ago, I set up an advertising department, expanded my business projects, combined traditional printing techniques with digital printing to meet the requirements of various households, and also cooperated with domestic painters to publish my works to try more difficult printing. challenge. The main business items of our company are digital, advertising and traditional printing. The turnover of each department accounts for 30%, advertising accounts for 30%, and traditional printing accounts for 40%.
The progress of printing technology does not have to be continuously upgraded through software and hardware. How to combine the existing technology with the functions of equipment is the most important. Taiwan's printing industry has not been able to compare with other advanced printing countries not because of the technology or equipment, but rather because of the market structure. If it is possible to carry out strategic alliances to concentrate funds, it will be able to improve its competitiveness and achieve the desired digital process. The international market also has room for survival. The introduction of digital printing equipment has not yet become the main product of the service, because there are still many problems to be overcome, but it can be used as a collocation process to assist in the integration of processes. Chien Yi is currently carrying out actions on the standardization of work platforms of various departments to help improve management and production efficiency. Qian Yi's change in process and management has also successfully helped the outside world to reverse the impression that the printing industry is a black hand.
I think that in the trend of digitalization, we should gradually try, and we must have the confidence to tell ourselves to do a correct and effective investment. The prerequisite for proper and effective investment is to understand and collect information in depth. Take this experience and experience to share with everyone.
The gap between the ideal digital process and the current situation in the industry
Introductory person: Dajiu Culture Co., Ltd. Xia Shuxun, president
Individuals have been engaged in the printing of professional magazines for a long time and often receive complaints from the printing industry or publishing industry about their mutual interaction. The publishers often have problems for the platemaking or printing industry because they do not understand the printing process. Business people in the platemaking or printing industry fear that if they fail to receive business, they will be blamed by their supervisors and reluctantly accept the problematic files, but they will not be able to overcome them technically. Therefore, they will eventually become the last resort. Standing in the position of the magazine industry, I very much hope that you and the people you talk to can tell us how the middle and lower reaches of printing should cooperate to solve these problems.
Talk with People: Printer Magazine (Taiwan) Chen Zhengxiong Publisher
(Continued from the contents of the previous unit) is now very popular multi-output, including Computer to Proof, Plate, Press; Computer to Paper, Computer to Poster; Computer to Publishing; Computer to Packing. At present, most people use PDF as a standard. However, the PDF file structure cannot be used successfully in electronic media. It must be structured in an XML file. There are now more than forty suppliers that have joined CIP3, and suppliers that join CIP4 are mainly Agfa, Heidelberg, Manroland, and Adobe. CIP4 contains JDF files, which can be used to carry data from process tickets to various processes. However, there are still many device formats that are incompatible with JDF. The development of Computer to Paper lies mainly in the production of prints with variable prints. Like today's photocopiers can also be used for a number of machines, connect fax machines, scanners, or print on the Internet. This is also a performance of Computer to Paper. Computer to Publishing Nowadays, Singapore has developed electronic textbooks but it is still not effective. However, electronic ink and electronic paper will all become a trend in the future.
Digital informatization is the mainstream of global science and technology, industry, culture, and entertainment, and it is also a path of no return.
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