See how the game changes our lives step by step?

From "Contra", "Super Mario" to "The Legend of the Sword and the Chivalrous Man", "The Age of Great Navigation", from "Assassin's Creed", "Metal Gear" to "Call of Duty", "The Whole Blockade", even this year's fire The "Glory of the King" and "The Survival of the Jedi"... The game constructed a world full of possibilities and changed people's feelings about time and space.

Although there are still some controversial voices in the society, when the "Glory of the King" incites the whole society to pay attention to the game, it can be found that the game industry has become a non-negligible and fast-moving Chinese society. An important force.

American futurist and TED conference new speaker Jane McGonigal made a sci-fi speech on the future society in her book "The Game Changes the World": "Unless there is a major turning point, we will soon Become a society in which a large proportion of the population spends the most effort in the game, creating the best memories in the game environment and experiencing the greatest success in the game world."

Edward Castronova, a professor at Indiana University in the United States, boldly predicted in a white paper published in October 2016 that in 20 years, being hired to play games will become an important source of income for low-skilled workers who are unemployed in the wave of automation.

However, at present, the concept of "original sin" in video games is still widespread. The public opinion monitoring report released by Ai Media Consulting on July 5 shows that more than half of Chinese netizens believe that minors should be addicted to the game itself, and that 40% of netizens think You should not blame the game.

We should also see that in addition to the two characteristics of "effectively transforming the fragmentation time" and "general entertainment integration of general history and culture", based on the cross-border nature of the game, there is still a possibility that the game crosses the game. Application - for example, to make our work through the game.

Perhaps we can make some new cognitions on the cross-border application of games from the theme salon of “Apps Game and Social Value” jointly organized by Tengyun Think Tank, Tencent Mutual Entertainment and Muguo Bookshelf.

"We let four million people know the word '榫卯'"

Founded at the end of 2011, Tag Design is a small design company. According to team members, they are “positioned for online design and user experience work.” If you have noticed, Han Han’s “One One”, Sanlian Life Weekly's "Pinefruit Life" is their handwriting, and tag design is more well-known, it is the "榫卯" that has won Apple's best application of the year. Currently, tag design is working hard on their next product, "available".

For example, “榫卯” his inspiration comes from a question: Can you use the current computer technology and 3D models to visually present the classic structure? The structure of the books on the books is a plane drawing. It is necessary to imagine the structure of the restored body. It is simple to understand, and it is really complicated to break the head and not know exactly how the structure is.

Thus, the beautiful design of the wood suitable for the 榫卯 structure, the use of clever interaction to explain the traditional woodworking tools, the history of the 榫卯 structure and the transformation of the "榫卯" was born.

"'榫卯' released in June 2014, I have to say that this game-like application has changed the path of our small company." Sun Yong said, "We realized that although we have to pick up commercial projects in order to survive, Not too picky, but some things are always worthy of being insisted. We let 4 million people know the word "榫卯" and still keep the '榫卯' continuous update."

In addition to “榫卯”, Tag Design has introduced another similar application “Folding Fan”, a digital folding of traditional folding fans for people to perceive and understand the charm of tradition.

What's even cooler is that Tag Design works with some modern artists to work together to create a real folding fan. The combination of tradition and modern art produces a wonderful chemical reaction. For example, a seemingly traditional fan can also be painted with Bob Dylan and Converse.

Sun Yong said that the future direction of tag design is to continue to digitize some products. He thinks that traditional Chinese things are very energetic. Many things have the possibility of playability and digitization, such as paper umbrellas, such as face changing, writing brush, ink, lantern, jade carving.

“We have connectivity properties, we are connecting goods and industries. We can connect new craftsmen, new craftsmen who concentrate on making games, writing new codes, playing games and playing cars, and can connect ancient crafts. For example, woodcuts, engravings, and writing brushes, these techniques should be used by more modern people. This is a matter of social value."

Really moving people can awaken people's interest in things

As an education practitioner, Zhang Zhaogong, who is the head of the future media and game design studio of the Central Academy of Fine Arts and executive director of the Beijing Yuan Art Museum, said that at the Central Academy of Fine Arts, students will have a very large space for independent innovation every year when they graduate. And this year, they made changes:

We have put forward a concept that allows all students to solve some of the problems recently put forward by the United Nations, and pick seven questions from them, whether it is photography, games or graphic professions, the final judging criteria, as long as you can use your medium and means, from the above Finding a pointcut in seven problems and solving it is a good creation.

Zhang Zhaogong mentioned that once a girl proposed the program to "play games for the blind": "This proposal was questioned by many teachers at the time, because we were engaged in painting, we had to do a blind game, the game players watched Without any images, where are our strengths?"

Finally, the teachers were convinced. "This girl said that we can do anything that can convey the artistic atmosphere and feelings of people, not only to see, but also to listen to a series of media." Zhang Zhaogong said, "Visually impaired People living in the world have their difficulties, and ordinary people can't understand them. She hopes that this game can convey this feeling to all people, and she finally touched us."

Because of professional relationships, Zhang Zhaogong has a lot of games and often has the opportunity to communicate with overseas game education institutions. At the University of Southern California, I accidentally saw a work by their director of game science. "He is doing a book-based game. This book is called Walden, and all the trivial things are written in the book, but Life itself is exactly what it is."

Walden Game Edition

Zhang Zhaogong believes that the products that really touch people are really awakening people's interest in one thing, and then show it through artistic expression. “I often tell students that when you really have a deep love, deep feelings, and deep cultural literacy, the works you draw can impress everyone.” Finally he concluded that this may be the application. One of the specific presentations of the type of game.

The game is a mirror

Independent game designer, the game "Gemini" producer Zhang Zhechuan mentioned that application games have many sayings abroad, using games to express themselves or express life is actually a trend of game design in recent years. For example, the simulation game "Sim City" "The Sims", the theme is more ambitious, and the more recent, more personalized, personalized new types of games, he called life or personal simulation.

Please show your ID

For example, "Please show your documents" and get inspiration from our "good life". The player plays an immigration officer and checks a wide variety of documents every day at the border checkpoint. "On the other side of the immigration counter, please prove that you are you."

Hawker life

Another example is "Hawker's Life". Everyone plays a socially disadvantaged group. In the town, they start from the bottom of their own lives and support themselves and their small partners.

"There is a saying that the movie extends people's life by three times. The game extends time and space. We experience different people's lives in the game. After a better understanding, we can communicate better. Only after knowing the suffering of others can we understand. Help others," Zhang Zhechuan said. "This is a very interesting point of application games."

It is precisely because of this, Zhang Zhechuan mentioned that the game is a mirror, you saw yourself in the game. Some players have combined with their own experiences after playing and have produced more stories.

Wen Wei, senior editor of the Netease News Native Content Center, mentioned his observations on "news games", "news games", which are small games based on social hotspots, current affairs topics and public issues. While completing the news reports, It also provides readers or players with a fictional experience scene with entertainment and strong interaction.

If you have noticed, the H5 interactive "small games" that used to be screened by friends will be inseparable from the scope of news games if they are related to social events.

Game "Assassination of Kennedy"

For example, at the 41st anniversary of Kennedy's assassination, the British game company Traffic Software launched the "Assassination of Kennedy" game, the game accurately copied all the details of the day of the incident, including the terrain at the time, the location of the assassin and the guns, wind speed and he used. The speed at which the team travels. Such a "news game" means that news events are restored in the form of games.

However, recreating such heavy subjects in a way that is entertaining or even violent has caused quite a lot of controversy.

Wen Wei mentioned that the commemoration of the Madrid bombings and the reflections on terrorists can be presented in the form of games and brought to the players to think. He believes that most of these news games are heavy, and when such topics are combined with the entertainment attributes of the game, there will be a special sense of separation.

The meaning of the game? It can be productivity

According to the definition provided by Tencent Research Institute, "Cross-Bound Discovery Game Power: Game Market Layout and Value Report for Vertical Fields", the cross-border application of games is the gamification concept that is integrated and integrated into games in specific industries. Product or service. In essence, games that cross-border applications are still video games.

Liu Qiong, a researcher at Tencent Research Institute, said: "The combination of video games and a non-realistic situation and reality is equal to the cross-border application of games."

Thus, when the game combines medical diagnosis, education, military applications, and games to solve real-world problems, it will produce some unique productivity attributes.

Many companies that are committed to using video games for medical purposes are already available. For example, Akili Interactive is developing a game that can help improve attention and reduce distraction. This game is designed to help children with attention disorders and adults with early signs of cognitive decline.

Li Xiaojing, deputy secretary general of the National Psychological Assistance Alliance of the Institute of Psychology of the Chinese Academy of Sciences, also mentioned that in terms of psychology, games can be very close to psychology. Combined with virtual reality (VR) and augmented reality (AR), it can be applied to solve mental illnesses. .

Of course, these games must be accepted by the public, and it will take some time. Ultimately, they will need to be evaluated by independent agencies in order to obtain permission and use them as medical treatments.

Some non-gaming giants, such as Johnson & Johnson, IBM, and Cisco, not only use games to train new employees, but also combine games with their main business. IBM is one of them, and it is widely used in internal businesses such as sales, business information and data analytics.

There are many similar games, even involving all aspects, and cross-border applications of games are becoming more and more new trends.

Tencent's research report also shows that foreign games for vertical industry applications have formed relatively complete development, including the well-known game countries such as the United States, Britain, and South Korea. In the development path, these leading countries provide support for the research and development of cross-border applications of games through funds, tax incentives, and government procurement.

Another study shows that in 2016, the Dutch industry-oriented games accounted for about 15% of global revenue in the field.

Regardless of whether people are willing or not, games, as a tool and medium, are gradually affecting our lives under the entertainment scene.