The old wooden boat was retired and quietly stranded on the long coastline! An old captain couldn't bear to leave the old man who had followed him for half a century, and he was waiting on the boat. He stood on the bow and stroked every detail of the hull, recalling the romantic time and wonderful years of the year. The captain disregarded the wooden boat, the waves and the beach remained, and the sunset was turned back to the morning glow... This scene touched the heavens and inspired a young artist who used the magician’s hand to turn waste into treasure and turn it into magic, making the old The edge of the wooden boat is extinguished, and the reincarnation is reincarnation! So, the boat wood furniture was born!
A brand story tells the legend of ship wood furniture culture. After years of sorrow, I tasted the sea water soaking, suffered from the scorching sun, felt the sea atmosphere, and recorded the history of the boat wood furniture, collecting hundreds of years of vicissitudes.
Mr. Li Xu, a famous Chinese brand marketing expert, believes that: brand expresses life proposition, reflects its own taste and connotation, and conveys cultural value, just like the “sentimental feeling†of ship-wood furniture – condensed mature, steady, scar, although after a hundred years of hardship, It has a long history, is firm and stable, and is as safe and reliable as Noah's Ark. This is the unique charm of boat wood furniture.
One: ship wood furniture, cultural achievement brand
There are more than 50,000 furniture companies in China, and there are tens of thousands of large and small brands, but most of them are shallow brands. There are very few high-value “brands†that can be called, and more than 90% are private enterprises or small and medium-sized. The homogenous competition has intensified, the overall technology and design are backward, lack of innovation and brand operation, lack of culture, brand dispersion, and enterprises have no core competitiveness. In terms of product quality and safety, the overall level of the furniture industry is not high. Most of the brand positioning is “one thousand peopleâ€. Most of them start from the characteristics of furniture itself, creating a sense of home, differentiated taste, etc., from “fashion, health, Environmental protection, comfort, warmth, etc. to carry out brand positioning, lack of personality, can not effectively establish brand segmentation, no significant difference.
The traditional culture of a country is also deeply imprinted in the furniture industry. For example, European furniture emphasizes individuality, French furniture pursues romanticism, Italian furniture emphasizes artistic appeal, British furniture has obvious classical and gentlemanly style, and American furniture contains high-tech elements. Wait. The characteristics of furniture are closely related to their culture, highlighting the cultural charm, and the furniture industry in China is obviously far from sufficient. Therefore, it is believed that the future cultural implant and output is the main direction of brand building in the furniture industry.
Brand is the carrier of culture, the power of culture is endless, the culture can be integrated into the brand, the brand can be given its soul, the brand spirit and connotation can be spread, the time and space, the furniture brand is unique, and the high-rise building must establish a differentiated brand area. Separate positioning, become the brand breakout point.
In the process of brand building, the furniture industry needs furniture manufacturers to deeply understand the needs of the consumer market and shape the brand value of the core differences. For example, the survey of brand culture needs, more than 60% believe that the culture of furniture brands is very important. When consuming products and enjoying services, it can produce a sense of psychological and emotional belonging. Other important aspects are product style design, brand awareness, service and maintenance, store image, health and environmental protection. Therefore: furniture brands need to use culture to "draw the finishing touch". Only furniture rich in cultural connotation has vitality, and it can stand the test of time. The furniture with full cultural charm can also make consumers have a sense of belonging and appeal. This includes traces of history, geography, customs, traditional customs, literature and art, values, etc. These cultural elements satisfy people's sensory imagination, and the uniqueness of boat and wood furniture can create the most comfortable "Noah's Ark" for the family. It gives people unlimited support and motivation, and also reflects family culture and family wisdom.
Two: ship wood furniture, the value is highlighted, open the brand "tourning tour"
The brand is based on the value of the commodity. The valueless commodity cannot have a brand, and the value of the brand affects the appeal and competitiveness of the brand. Ship wood furniture has its own unique value.
1: the value of quality
Ship wood furniture pristine nature, because the raw materials from the old wooden boat, the sea after decades or even centuries of immersion, full of mottled, after the waves washed numerous times, still hard and tough, strong wear resistance, corrosion resistance, easy to crack deformation, the legacy of years The traces are clearly visible, reflecting the original, rustic and authentic quality of the ship's wood furniture.
2: The value of environmental protection
From the source of the board, the boat wood furniture is taken from the old wooden boat and does not contain chemical “synthetic ingredientsâ€. It is durable and reliable. From the point of view of the craft, adhering to the traditional craft, without a nail, it is a furniture without metal nails. No matter how complicated, all kinds of components are naturally bitten through the gaps and holes in the wood, but they are stable and in pursuit. Today, healthy and non-hazardous goods, ship wood furniture is naturally considered to be the leader in environmentally friendly furniture.
3: Culture and taste value
An era can reflect the cultural heritage of an era. In the boat wood furniture, we can see the shadow of history and culture at that time. Therefore, ship wood furniture represents China's traditional culture to a certain extent. Sitting on a chair and stroking the thick holes left by the rivets on the furniture, it will be associated with the vicissitudes of the sea. The old fishing boat of hundreds of years, it has been influxed in the storm of the sea many times, infiltrated with bitter sea water, and withstood The wind is blowing in the sun, and eventually it is safe to retire, just like life.
After the time and space and the vicissitudes of life, the "heavy sense" of the ship's wood furniture is worthy of the name. The long-term practicality and the harmony of history and culture do not need to be concealed. In the time left a little mark on wood, used to be a century wooden boat floating in the sea, the vicissitudes of taste, memories worth treasuring, non-none other than the ship wood furniture.
The origin of culture is “humanizationâ€, and the cultural content reflects the cultivation of individual and family culture, and the level of aesthetic taste.
Ship wood furniture is different from the traditional style of Chinese furniture is clean and delicate, Reiji order, but also different from the whitewash carved antique furniture, gorgeous and elegant, brilliant gold wall, more different from those of Western-style, it was a tradition to have memory, touch years, collection of memories, is "Bitterness" in pursuit of a taste, everyone's life is their own culture, so as to constitute a whole culture, live in them, accept the influence and in their own way to influence the others.
4: The only value of the collection
The old fishing boat "dismantles one less ship", the ship's wood resources are non-renewable resources, and the material is extremely difficult to obtain. Good old ship wood is inaccessible, so it is destined to be unable to achieve mass production, and there are few raw materials and scarcity. Demand, fierce competition, a fishing boat of tens of tons or even hundreds of tons, the available part is only about 50%. So Funaki raw material prices in recent years bullish, because the age-old can not be copied, so reflect the value of its scarcity value.
Putting "the nature of the sea, the memory of the treasures home", the history of the scouring and baptism, the boat wood furniture gives the meaning of evil spirits and auspicious, so the boat wood furniture has a very high appreciation potential and collection value.
Creativity and taste are not measurable. The uniqueness of goods is the greatest value of goods. Every piece of ship and wood furniture is unique. Each piece is an orphan. Every piece has the feeling of making you feel heart, because it returns to its true state. Just waiting for someone who loves and knows how to collect.
5: Social gift value
The brand of history is the most profound, the charm of culture and its unique collection value, can make ship wood furniture as a tool or medium for social interaction, communication, gift and so on.
Mr. Li Xu believes that the success of corporate brands stems more from a rich cultural heritage and is a kind of cultural publicity and development. The brand building of the furniture industry must be carried out closely around the cultural value, appealing and expressing the uniqueness and superiority of value, and gaining customer recognition.
China's furniture industry is in a period of rapid development, the industrial system has begun to take shape, and brand integration is the key to the future. In the next few years, environmental protection, quality, and brand will be strongly concerned by consumers, with cultural values ​​as the mainstay, combined with other values. Shaping and appealing will become the main direction and effective way for furniture brand building, and will surely bring furniture brands to flourish!
Shipwood furniture is now a good time for the brand to rise and win. The “brand journey†is being opened. In the face of the increasing brand culture demand of consumers, in addition to its own use value, the product needs to have certain cultural attributes and increase its added value. Creating a product with unique cultural characteristics and enhancing the brand culture is also the key to the company's superiority. Once the brand culture is formed, it will have a huge impact on the brand value and communication. It is conducive to the optimal combination of various resources of the enterprise, improve the efficiency of brand management, enhance the competitiveness of the brand, and make the brand full of vitality and vitality.
Boat wood furniture, from the traditional Chinese culture to find the core value of the brand, the culture will play its unique charm at the beginning of the brand construction, thus shaping the core connotation different from other strong brands, so that the brand charm will last forever, the ship and wood furniture enterprises must upgrade the brand Operational strength, under the guidance of the correct brand strategy, wins with height, angle, speed and cultural core differences.
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Yangjiang Ronghong Houseware Co.,Ltd , https://www.rhhouseware.com