Some basic knowledge of three-dimensional packaging design

The packaging designer already knows before starting to plan packaging design; the beautification of the packaging is attached to the flat design of the three-dimensional packaging, and is the external visual image of the packaging, in which the product-related texts, product images, product origins, and visual images can be imported. Representatives and other elements. Some packaging surfaces themselves are a manifestation of product information. However, as the basic packaging, it is a partial image of the six surfaces. Similarly, the design of the container label not only focuses on a label design, but also concerns the shape of the label and the container, and the relationship between the label and the label. So the design of visual packaging for packaging is somewhat similar to advertising design in some aspects. And it also takes note of other aspects, so that the entire package forms a whole.

First, the design of the main display surface of packaging

If a carton pack has six faces, it is usually necessary to design five faces (the relative design of the bottom face is low). One container has one or three stickers, up to five or six. They are not treated equally. With the different exhibition areas, the main exhibition design is decided in order to attract consumers' attention. The main exhibition is to face consumers at the most, and by means of their positioning, the name of the trademark, the image of the product, the position of the manufacturer, etc., will be taken into account. Because the area of ​​the main exhibition is relatively small, and at the same time it is a product image, the picture of the decoration should quickly introduce the goods to the consumers, and be directly represented by words and close-up images. In the first category of similar products that enter the consumer's main face, there are often eye-catching brand names and trademarks; there is a moving picture, which depends on the actual conditions of the goods. Sometimes the method of opening the skylight can be used to directly display the image of the product and increase its publicity. In packaging design. The main exhibition played a leading role in conveying product information.

Second, the overall design of packaging

However, the main display of the packaging should be isolated, and it is still a local and an important part of the packaging as a whole. Packaging is a three-dimensional object, people see the packaging is multi-angle, in considering the main exhibition at the same time, we must consider the relationship with other faces. Consider the overall image of the entire package. Through the way of coherence, repetition, echoing, and segmentation between text, graphics, and color, the overall composition is formed.

1, a carton packaging, its front and back sides become the main exhibition. However, if the side width is equal to the main exhibition surface, the same design may sometimes be used. It becomes exactly the same “main exhibition surface” and no matter what the angle is, a unified feeling is obtained.

2. Mainly on the positive side and the negative side, the side shows the descriptive texts such as the composition, function, weight, and instructions for use, shelf life, batch number of each competent department, etc. From the formal elements and the constituents, they must be connected and differentiated, produce rhythmic changes, and reflect the guarantee of science and quality.

3, arranged in an image, text, graphics, and colors across the surface, connecting several faces as a subject, a large “main exhibition”, and the picture of each face is also complete. This kind of design uses a combination of different surfaces to form a large advertising screen in the display of a store, achieving strong visual effects and propaganda.

4, the color design of the label can not be separated from the relationship with the container, can not be separated from the relationship between the label, can not do without the relationship with the top cover. Pursue the consistency of the background color of the label and the color of the container, highlight the name of the brand and the graphics. On the white container of women's cosmetics, with white stickers, with elegant line borders, elegant black fonts, clean and elegant; and black brandy, accompanied by black stickers, emphasizing the color of the stickers and containers In contrast, the use of gold, silver, white, black, and other relatively saturated colors in the background of the label contrasts with the brightness and hue of the container, resulting in a strong, lively effect. It is also a way to print names and trademarks directly on containers.