Not long ago, a news about straw and black cotton in the mattress caused concern about soft furniture. How to choose soft furniture that can't see the inner filling material became a common concern for consumers in the furniture purchase season. . This is exactly the case, let consumers love and worry about the software furniture market.
A practitioner who distributes soft furniture said that the quality pressure of soft furniture is indeed greater than that of solid wood and panel furniture. Many unqualified products of small and medium-sized enterprises are flooding a large part of the market. The lack of environmental standards and the inability to monitor the quality of materials are current software. The bottleneck of furniture.
Sofas and beds are essential furniture and are the two main categories of upholstered furniture. Ye Dayong, general manager of Beijing Ouyijia Technology Development Co., Ltd. believes that soft furniture is a relatively professional product. It is not easy for consumers to easily identify the quality when purchasing. In addition, there are no environmental standards for soft furniture in China, and it has become more difficult for consumers to purchase.
Software furniture is a must-have for home buyers, but there are established market demands, but the large and small software furniture brands on the market dazzle consumers. After turning to several hypermarkets in Beijing, Yuan, a consumer who bought leather sofas, told reporters that she had already watched a dozen brands of specialty stores, but mainly focused on the price, style and comfort of the sofa. For how to identify the quality of the leather sofa, Yuan said helplessly: "The shopping guide introduced us to the first layer of cowhide and the filler that will not collapse. I can only listen to the introduction, I really will not identify."
Regarding whether the sofa meets environmental protection standards, Yuan said that due to the preparation of pregnancy, the environmental protection of decoration and furniture is very important, but the sales personnel of several brands have not come up with relevant environmental certification, but it is recommended that Yuan can smell the skin when purchasing. Whether the sofa has a strong taste, or buy a sample sofa that has been placed in the store for two months, the smell will be reduced.
How do consumers choose soft furniture that doesn't see filling materials? In this regard, Ye Dayong believes that soft furniture is a more professional product. It is not easy for consumers to easily identify the quality when purchasing. In addition, there are no environmental standards for soft furniture in China, and it has become more difficult for consumers to purchase.
Three new standards for upholstered furniture are about to be promulgated: it is expected to be limited to harmful substances
Nowadays more and more furniture is no longer a single piece of wood, many of which use materials such as glass, metal and even sponge. However, in the current national standard GB18584-2001 "Restriction of Hazardous Substances in Wood Furniture for Interior Decoration Materials", the relevant testing methods only deal with the formaldehyde emission of the plates used in furniture, heavy metal lead in paint, mercury, cadmium, etc. The content is specified, and the toxic and harmful substances such as total volatile organic compounds and azo dyes (decomposable aromatic amines) contained in the upholstered furniture are not described. This has also led many soft furniture manufacturers to simply accept the formaldehyde emission as the basis for environmental protection of the product. The overall environmental protection of the furniture is not objectively reflected.
It is understood that the newly approved "Limited Quantity of Hazardous Substances in Soft Furniture Mattresses", "Limited Quantity of Hazardous Substances in Upholstered Furniture Sofas" and "Soft Furniture Sofas" have been approved and will be issued in July 2012. The "Determination of Dimethyl Fumarate Content in Furniture" implemented by Japan has made provisions for the selection and production process of raw and auxiliary materials for soft furniture, and for the first time in soft furniture products such as formaldehyde, dimethyl fumarate and azo dyes. The limit indicator has been clarified. The definition of harmful substances has been increased, and the harm of the anti-flame retardant to the human body in the mattress fabric has been introduced, and five kinds of flame retardants which are banned are clearly specified. The "climate box detection" method adopted in the new standard effectively compensates for the inadequacy of local destructive testing. No matter which material is used for soft furniture, as long as an environmental protection index is not up to standard, it will be concentrated in the comprehensive test results.
Small brands account for most of the quality supervision problems
According to Zhang Chuanxi, secretary general of the National Association of Industry and Commerce Home Decoration Association, there are nearly 10,000 domestic furniture companies, and no more than 10 well-known enterprises with an output value of more than 1 billion account for only 1%. Most enterprises have small scale, brand concentration and homogenization, and some small enterprises have escaped from quality supervision. Zhang Chuanxi believes that the integration of the software furniture industry mainly depends on the purification of the market itself and the driving force of the industry organization.
Most of the well-known software furniture brands are concentrated in the large-scale stores such as Red Star Macalline and Real Home, positioning high-end consumer groups, and the store has quality requirements for the brand. However, the home furnishing stores in the country are far more than these. The relatively low price of small or wholesale small-brand furniture is the main purchase target of a large number of consumer groups. How to ensure the quality of this part of the software furniture.
Ai Rui Si Ning Chunde believes that the current small number of soft furniture brands lead to mixed product quality, and the industry needs to be integrated. According to Ning Chunde, Ai Ruisi has a strict internal inspection process. From the supply of materials to the finished products, the PMC department responsible for quality controls the whole process. The big factory can do this to a lesser extent, not to mention only A small factory of more than a dozen employees.
In addition to the improvement of product quality, the single product and homogenization are also the problems that software furniture will face in the future development process. In this regard, Qiao Yinjun, chairman of the non-commodity furniture, said, “Homogeneity is normal. There is no way. Software furniture is rare in China. It is not that companies do not want to innovate. After all, innovation needs investment. Small brands do not have funds and Design ability, rather than innovation, is better than the path of imitation.
Jia Yongjia also said: "The current software products are product-oriented rather than design-oriented. The product homogenization is too strong, the same style is just a change of color. But the current market environment is the first consideration is how Survival, the long-term development of the brand depends on the design and reputation of the product."
Insufficient stocks, lack of funds, and malicious competition in the market constrain the innovation capability of the software furniture industry. Some well-known companies have realized this. Ning Chunde revealed to reporters that Ai Ruisi is making innovations in product functions, model design and new materials. It is expected that there will be innovative new products in the second half of this year or early next year. Market oriented.
Affected by real estate regulation, the overall performance of the software furniture industry fell by 20% this year. In Ye Dayong’s view: “The impact of the big environment is a period of sadness for the soft furniture brands, but at the same time it can temper the market and eliminate the The brand can also be a good thing.†Industry insiders said: “The integration of the software furniture industry requires the coordination of the power of enterprises, channels and media. This process is undoubtedly painful, but it can achieve the effect of industry shuffling.â€
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