The Consumer's Packaging Experience after 00: First-hand Data from International Cooperation Research

[China Packaging Network News] Consumer packaging experience is a guide for packaging design. After the 00 as the next generation of consumer power, what are their demands for packaging design?

Recently, international research teams from Europe, the Middle East, Latin America, the United States, and Asia have obtained the following data and conclusions after two years of international cooperation research.

The researchers used a questionnaire survey method combined with modern data processing technology and collected more than 1,000 data sets from Finland, Norway, Switzerland, Turkey, Mexico, Argentina, the United States, Thailand, and other countries, which more fully revealed the post-2000 generation of packaging design. The main appeal.

After 00, they are more inclined to purchase products from e-commerce. In daily life, the packaging LOGOs from various e-commerce providers are more likely to attract their attention.
After 00, more attention was paid to fiber-based packaging;

00 is more likely to be influenced by past experiences and personal emotions to choose packages;

After 00, special attention will be paid to the recyclability of packaging;

Lightweight, reusable packaging can be better recognized after 00.

From this group of survey data, after 00, as the next generation of consumer subjects, their sense of responsibility for packaging is more intense than expected, and the three-stage packaging theory has also been very well reflected and interpreted in them. From the perspective of the development of the international packaging field, the packaging design philosophy has undergone three major stages, namely:

Reliable stage

At this stage, consumers are more concerned about the safety of packaging, and a safe packaging is more attractive to consumers. The focus of consumers' choice of packaging is still on the product itself. Whether packaging can protect the integrity of products is the core of this stage.

Reductive stage

At this stage, consumers are more concerned about whether packaging is reduced, consumers tend to choose to reduce packaging, focus on packaging savings. From the perspective of conservation of packaging, it includes material saving, cost saving and resource saving.

Responsible stage

At this stage, the packaging conveys more of the social responsibility. The consumer's choice of packaging procedures is also a commitment to social responsibility. For example, after the 00's choice, more interpretations of the younger generation's attention to the consumption of social resources. As a packaging designer, it is necessary to clarify the consumer and target consumer's manifestation of the potential value of packaging, so as to better promote consumer behavior.