[Spectacle Frame Supply] In the past six months, the turmoil in the optical industry can be described as a wave of waves. For the glasses industry's monopoly and fines so far, whether consumers are satisfied with the current glasses, it is also a worthwhile tangled The problem is.
However, when they learned that seven companies were penalized for price monopoly, most of these consumers expressed their indignation. "The original simple idea of ​​consumers was used. They deliberately raised prices to make a lot of money." Poplar said that he used to be very optimistic about the brand of Essilor in France, and now he hated it.
After the $19 million fine was issued, the market was in an uproar. The punished manufacturers also began to quietly cut prices: According to reporters on the TAG Heuer official website, TAG Heuer began to issue the 2014 reference retail price list to customers, and reduced the reference retail price of entry-level products by more than 10%. In addition, some products on the Essilor price reduction range of 15% to 30%; Bausch & Lomb part of the product price reduction of 10% to 15%; Nikon, Zeiss price cuts in the range of 10% to 20%, and some even more than 50%.
Although the price dropped, the anger of consumers and the downstream optical shop operators did not disappear, and the industry’s “hidden pricing rules for manufacturers†were exposed.
"The 19 million yuan penalty is less, compared to the money they earn on Chinese consumers, and they have to pay 1.9 billion yuan to get it!" Qingdao businessman Gao, who has been engaged in the optical industry for more than a decade, said angrily that the glasses industry bears a lot of money. , The profits of the downstream optical shop were severely compressed, and these vicious circles all originate here.
In interviews with distributors, more than one Qingdao dealer told reporters that the prices, activities, and strengths of well-known brands, including the above seven brands, are subject to the unified notice issued by the manufacturer. Or if you do not comply, you will face warnings and even specific penalties from manufacturers. "The most serious thing is to cancel the qualification of dealers."
The majority of the citizens who participated in the survey told reporters that for contact lenses, even if they had to save money, they had to buy more expensive products. Therefore, although they were expensive, they still paid for them. "After all, it's something that is used on the eyes, and it's better to choose a more reliable brand at your point," said Baiyang, who works at Zhongshan Road.
“We want to go for the parity model and want to go through the glasses through the train, but as long as the price is low, the manufacturers will stop it immediately.†Manager Xu said, especially foreign brand manufacturers, there is almost always a minimum price limit, retail Once the store is not executed at the supplier's price, the other party will be out of stock.
The solution to this issue of glasses monopoly will take a long time to resolve.
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