Thermal transfer ribbon innovation helps soft packaging improve efficiency

[China Packaging Network News] Videojet's superior ribbons have been developed for Videojet TTO products and are designed to provide superior performance in flexible film and foils commonly used in envelope packaging.

The growing demand from end-user industries such as healthcare, personal care, food and beverages, and pharmaceuticals is driving the continued growth of the global flexible packaging market, which is expected to reach 248 billion U.S. dollars by 2020.

The food and beverage industry accounts for the largest share of the flexible packaging market. The industry increasingly uses flexible films and foils for packaging applications. This type of material, coupled with consumer demand for more varied forms of packaging, has led to special trends in the use of envelopes.

“Because of the inherent advantages of lightweight bags and bags in terms of cost and performance, in the past three years, the global sealing and packaging industry has grown at a rapid rate of over 16% and has quickly occupied a number of markets.” Heidi Wright, the sales manager of Videojet's Consumables Business Unit, said, “In fact, Videojet's superior ribbons have been developed for Videojet TTO products and are designed to provide superior performance on flexible films and foils commonly used in envelope packaging. ”

Last year, there were approximately 165 billion independent packaging applications around the world. This flexible packaging solution is lightweight, versatile and durable, and is expected to increase significantly in the coming years. Soft bags also offer more compact packaging options, allowing more products to fit in the same size space, helping to reduce shipping and storage costs. In addition to operational advantages, because of the more attractive packaging styles of the sealed bags, the display effect of the shelves is outstanding, and the sealed bag manufacturers have also obtained retail advantages.

In addition to the shelf display, the packaging of the sealed bag also enhances the brand promotion effect with a high-brilliant, high-level design. The brand marketing team wants to make full use of high-quality packaging designs for marketing and promotion purposes, and they therefore avoid using mediocre or low-quality codes that may compromise package design.

Flexible packaging manufacturers get excellent print quality and excellent adhesion performance due to the superior black ribbons. The Videojet Dataflex 6320 and 6420 thermal transfer coders have proven themselves in the industry and are ideal for labeling variable information on flexible packaging, such as date, time, lot, composition, branding, and marketing information.

The superior black ribbon is the latest addition to Videojet thermal transfer ribbons. This product is designed to improve performance in flexible packaging applications and can be excellently applied to materials such as flexible films, foils and coated papers. The superior ribbon can print 9,000 more typical 2-line date codes than the 1,100-meter-long competitor, ensuring consistent print quality.

All ribbons supplied by Videojet use advanced undercoating technology to ensure excellent print quality and extend the life of printheads for applications that want to print high-quality text or graphics without compromising the design level of flexible packaging. Words are a great choice.

The superior black ribbons come in a variety of length and width sizes, allowing them to be replaced with fewer ribbons to increase their uptime and help increase the number of products printed per ribbon. The print speed can also be increased by increasing the thermal conductivity of the ribbon.

“Excellent ribbons once again confirm that Videojet continues to focus on providing products that meet and often exceed the manufacturer's printing requirements,” concluded Ms. Wright.