On November 8, the State General Administration of Sport issued the “Development Plan for Water Sports Industryâ€, “Development Plan for Aviation Sports Industry†and “Development Plan for Mountain Outdoor Sports Industryâ€. According to the plan, by 2020, the total size of the water sports industry will reach 300 billion yuan; the total size of the aviation sports industry will reach 200 billion yuan; the outdoor sports industry scale in the mountains will reach 400 billion yuan.
The total industry scale is 900 billion yuan
Li Yingchuan, assistant to the director of the General Administration of Sport of China, said that the total scale of the industries mentioned in the three plans will amount to 900 billion yuan, and will gradually form the "three vertical and three horizontal" outdoor mountain, the "two rivers and two seas" water sports, and the 200 km flight circle of aviation sports. The new pattern of the development of the sports industry, combined with the characteristics of the project and the actual development, proposed related quantitative targets.
Specifically, by 2020, the number of water sports clubs will reach 1,000; the national aquatic (sea) national leisure sports center will reach 10; 2000 aviation flight camps and 1000 aviation sports clubs will be established; 20 million people will participate in aviation sports. 3-5 national-level mountain outdoor sports demonstration zones, 50 mountain outdoor sports exquisite lines, and 50 mountain outdoor sports exquisite projects.
Li Yingchuan introduced that all three sports industries have certain basic conditions. As far as the water sports industry is concerned, there are currently more than 300 main watercraft manufacturers in the country, including nearly 20,000 berths of various types of boats, nearly 200 professional clubs, water sports and recreation, competition performances, experience tours, and venue design. The sectors of information and other industries have expanded year by year, and market demand has continued to increase. The aviation sports industry currently has the basic economic conditions for providing aviation sports products and services, 100 aviation flight camps have been built and named, 200 aviation sports clubs, and aviation sports have been launched. The coverage of consumer groups has continued to expand; in outdoor sports in the mountains, the number of outdoor enthusiasts in the country has reached 130 million, and the market for outdoor products has reached 18 billion yuan. The overall strength of mountain outdoor sports industry, industry coverage, social participation, and market recognition have all been greatly improved.
“Planning and promulgating will help promote the fitness and leisure industry to improve quality and efficiency, lead the sports industry to develop in depth, accelerate the structural reform of the supply side of the sports sector, achieve the deep integration of national fitness and the health of the entire nation, and promote the construction of healthy China,†said Li Yingchuan.
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Layout Outdoor Event IP
In recent years, listed companies have increased the layout of outdoor events such as IP and outdoor products. According to industry insiders, this development plan for the aquatic sports, aviation and mountain outdoor sports industry, quantifying the industrial development goals, and “total industrial scale of 900 billion yuan by 2020†will help the development of listed companies.
At present, listed companies have more layouts for mountain outdoor sports industry. Taking Sanfu Outdoor as an example, the company plans to issue no more than 20 million shares in non-public offerings. The total amount of funds raised will not exceed 600 million yuan. Of this amount, 398 million yuan was invested in the "Three-Side Outdoor Event, Camp + Training, Retail + Experience Integrated Operations Center Construction Project." The project focuses on the all-round needs of outdoor sports enthusiasts and builds an integrated outdoor sports service industry chain. The company plans to build outdoor sports comprehensive operation centers in seven cities of Suzhou, Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou and Changsha.
The Pre-A round of financing for the Pathfinder Fund's investment in the Aijiang Mountain Trail Run has been completed. Aijiangshan cross-country race is intended to create an event IP in the cross-country race. On November 8, Pathfinder related persons told the China Securities Journal that the company’s investment in the Aijiang Mountain Trail Running Company organized more than 50 mountain races last year. The company holds 20% of its shares.
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