On December 28, 2009, 361 Degrees (China) Co., Ltd. held the press conference of "361 ° Signing Global Partner of Shenzhen 2011 Summer Universiade" at Sheraton Shenzhen Futian Hotel, which is 361 ° following Guangzhou 2010 After the Asian Games, once again become a global large-scale integrated Games global partners. Vice Mayor of Shenzhen Municipality, Vice Chairman of the Universiade Executive Committee Zhuo Qinrui, member of Shenzhen Municipal Government Party Group, vice chairman of the Executive Committee of the Universiade, Liang Daobing, executive director of the Shenzhen Municipal Bureau of Sports, Sports and Tourism, deputy director of the Executive Committee of the Universiade Cai Ming Deputy Secretary for Education Universiade Universiade Zhao Guanghua, Deputy Secretary General of the Universiade Executive Secretary Ke Gangming, Consultant of the Universiade Executive Li Nansheng, etc., Ding Wu, President and Executive Director of 36th China (China) Co., Ltd. attended the conference and Serbia World Undergraduate Summer Games Chinese men's basketball team, 2008-2009 season 361 ° China University Basketball League MVP Li Xuesong as a representative of college athletes also came to the scene. 361 ° President and Managing Director Ding Wuhao said: "In 2008, 361 ° became the Guangzhou Asian Games 2010 senior partner, history is entrusted with the responsibility and mission of 361 °, and now we become the Shenzhen 2011 World University Summer Games, the global cooperation Partner, which is another 361 ° history of the development of another peak! Shenzhen World University Summer Games in 2011 held in China's only large-scale comprehensive sports event, 361 ° will be duty-bound to hold an unprecedented world university students Games contribute to power. To this end 361 ° will fully integrate its own advantages of resources, in sports equipment, promotion of full support for this event, to assist Shenzhen 2011 Universiade Executive Board, successfully run the twenty-sixth World University Summer Games! At the same time, Shenzhen Universiade is also an important connecting point for the development of China's sports industry --- both a continuation of the Guangzhou Asian Games in 2010 and a rehearsal for the Chinese Legion to impact the 2012 London Olympics. " It is understood that the World University Games is known as the "Little Olympics", is the world's second-largest comprehensive Games, second only to the Olympic Games in the world enjoy an important position and a wide range of influence, Shenzhen 2011 Summer Universiade Summer Games following Beijing Olympic Games, Guangzhou Asian Games, held in China, another international sports event. As the long-term partner of CSU, the official sponsor of the China Basketball Super League, 361 ° has been unswervingly promoting the development of Chinese college students' PE and is a loyal, sincere and tireless supporter of Chinese college students. It is learned that the 361 ° will provide sports equipment and other related services to Shenzhen Universiade 2011, including the torch bearer clothing, volunteer equipment, officials, referees and related staff equipment. As for the cooperation with 361 °, Zhuo Qinrui, vice mayor of Shenzhen, said: As one of the leading brands in the sporting goods industry in China, 361 ° has always supported the development of China's sports industry. At the same time, as the 2010 Asian Games in Guangzhou 361 ° actively involved in assisting the Asian Games, which makes us feel 361 ° sense of responsibility and mission, but also allows us to see 361 ° of corporate strength. In this regard, we believe that choosing 361 ° as a global partner of Shenzhen 2011 Summer Games will create a positive and mutually beneficial win-win situation. According to insiders, after 361 ° becoming a high-level partner of Guangzhou 2010 Asian Games and the official sponsor of the Olympic Council of Asia, it won the 2011 World Undergraduate Summer Games in Shenzhen global partners, the Chinese national sports brand is continental and even world-class sports At the same time, the Chinese national sports brand itself enhances brand strength in an all-round way in cooperation with world-class sports resources and continuously improves its core competitiveness. More and more Chinese strength is demonstrated in the international arena.