In the future wardrobe market, custom wardrobes should aim at the audience target of “80, 90 afterâ€, and design and create products that are unique to “80, 90 after†in terms of material, price and style. For the enterprise, there is an infinite development space!
In this era of rapid economic development, individualized demand will stimulate market potential. That requires innovation, tailor-made wardrobes that cater to individual needs, meaning tailored and tailored. With the rise of the wardrobe market and increased competition, the market segmentation of the wardrobe began to be refined, and competition also shifted from product competition and price competition to positioning competition. With the rise of the consumer group after the "80s and 90s", the appearance of custom wardrobes is catering to their consumer demand.
"80, 90 after" grew up along with the pace of reform and opening up, they have different values, ways of thinking, life philosophy and consumption patterns. They have gradually become an important market for wardrobes and become the main force of wardrobe consumption. Therefore, how to lock them up, keep up with their pace, and find the positioning of products, it has become the "80, 90 after" consumer market. key.
Personalization has become a future development direction of the furniture industry. Furniture customization This kind of “tailor-made†product customization is in line with the individualized needs of consumers. "80, 90 after" has gradually matured. This group of people who have gradually established themselves has gradually become the main force in the furniture purchasing crowd. For most home building materials brands, this part of the population needs to be vigorously developed and firmly Grasping the mainstream consumer groups and accurately mastering their furniture consumption standards is the most favorable guarantee for the competition in the furniture market. Their selection criteria are the production direction of the future market.
"80, 90 after" pursuit of individuality, it is easy to be attracted by the design of personalized furniture, but they also pay attention to the practicality of furniture. A survey of furniture consumption after the “80s and 90s†shows that in the home decoration, they abandoned the traditional way of making furniture on the spot by the carpentry, and they favored customizing the furniture according to their own needs. The range of custom furniture has also extended from wardrobes and cabinets to shoe cabinets, wine cabinets, TV cabinets, bookcases, etc. Consumer demand for custom furniture is growing. Customized furniture is healthy and environmentally friendly, and has a large selectivity. It gives consumers a high choice of “80s and 90sâ€, especially for personalized products. The market potential should be said to be very large.
According to a survey, in China's urban households, the overall wardrobe ownership rate is less than 20%, which is far lower than the average level of developed countries in Europe and America. As the overall custom wardrobe products receive more and more attention, in the next two or three years, the overall wardrobe market capacity is expected to double, obviously, "80, 90 after" will be the main consumers of the huge market, grasp Living in them is equivalent to grasping the future of the wardrobe industry.
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