Anti-Orthodox Philosophy in Modern Design (II)

Minimalism

The characteristic of the extremely simplified art style is an aesthetically pursuing extremely simple design style. The visual characteristics of this style of product are mainly manifested as abandoning all colors. The surface of structural elements is usually dull black or dim metallic, occasionally silver or gold. They all have a simple structure, rarely meet the human body in the decoration, and rarely use filling materials.

Prototype style

Influenced by the style of the times, we can choose a wider range of subject matter; subject to subjective and objective factors, the life of the products designed by individuals is not long. The needs of the general public make the goods constantly updated and sold. "Design" plays an important role in it. It can change the appearance of the goods, but it will not change the basic use of the goods.

This is crazy and constantly introducing new products to replace old ones. Outdated products were quickly eliminated, which prompted the rapid changes in the fashion. Therefore, in this trend, people are eager to extend the lifespan of their products, not to be affected by the prevailing trends and time, and to represent the original features of the goods. This is not to create an item casually according to any assessment criteria. Through the research report, we analyze the nature of the product and take steps to understand the purpose and function of the article itself.

High-tech sense

In the design, "High Tech" is to apply the technical elements in the industry to the design of home products and family homes to introduce a highly compact personal space from the public space. This style is very particular about the use of modern industrial materials and industrial processing technology, and is expected to achieve the symbolic purpose of industrialization. In the new environment created by “High Tech”, those seemingly uncoordinated factors have been aesthetically enhanced and the function of the product has been re-evaluated.

The style of "High Tech" creates a new aesthetic value because it domesticizes aesthetic elements. In addition to its economic and practical importance, these commonly used industrial materials do not have any historical significance, and "High Tech" gives them a characteristic that simplifies aesthetics.

Beyond high technology

It is a cynicism of industrial style and high-tech style, with more prominent individual performance characteristics, but it is also more difficult to mass production, because it reflects the obvious ironic characteristics. The materials of “High Tech”, such as glass, steel, aluminum, etc., and some related technologies that use these materials are applied.

Product semantics

It attaches great importance to the ability of products and people to communicate. Product semantics is an attempt to make the product form as a means of conveying the meaning of the product and become the language of communication between products and people. From a cultural point of view, product semantics can use metaphors, metaphors, and other techniques to encode distinctive cultures and integrate them into the design of products, thereby arousing users' memories and imaginations of unique cultures. Product semantics is a symbolic feature of the study of the shape of artifacts in the context of use, and applies this to the design. This refers not only to physical and physiological functions, but also to mental, social, and cultural aspects that are called symbolic environments.

Products, like languages ​​and other symbols, consist of two parts: the presentation part (signifier) ​​and the represented part (referred to). The display part of the symbol is the symbol, which refers to the visual, tactile and even auditory images that can stimulate people. It is generally the product's overall image that consists of the form, structure, color, and mechanism of the product; the symbol content of the product. It is the concept and impression formed after people accept the above stimulation. It is not only the semantics of the product, but also the content of the content, which must be read in the context of a certain environment or according to a certain “text”. Speak and hint at two categories. In general, the product's clear indication is through the product's structure, shape, especially the characteristics of the part, the operation part and the design of the part of the design to clearly explain to people what it is, what functions, how can the correct operation , its security and so on a series of problems; the product's suggestive intention is a “potential” relationship that cannot be expressed directly in the context. It usually reflects the cultural connotation, artistic conception, psychological feelings, and specific social Value orientation and other relatively high-level information. The industrial designer's product design process is actually a coding process. That is, by means of analogy, metaphor, metaphor, meaning, and other perceptual analogy, the product is coded and coded on the product at the same time.

Source: Heng point