Many watches this year in the Chinese market are booming, sitting on the tail of the rabbit look forward to experience the debt crisis in Europe, macro-control, the Dragon Chinese watch market will show what kind of "table" situation? Will be straight as usual Steep rise? Or a steady consolidation of the upside watch horological gangs how to deal with, what coup? Year of the Dragon "She" forces Breguet Breguet China Luoke Qin, vice president "Chinese consumers are more cautious, most people like simple table .I am interested in a number of Chinese female customers .Basel watch this year, we especially for women out of high-end models, as far as I know, other high-end The brand also for the female market pushed some complex functions of the watch, which is the trend of the next market.China's female consumer spending and their own economic strength has a great relationship.For example, before buying watches may be mostly male friends or family gifts , Most men think that women want some jewelry table is good.But once they dig their own pocket, a woman will never make any compromise on the details, design functions are outstanding, it is necessary to the United States and value, from an investment point of view, The mechanical movement of the watch is important and often determines the value of its collection, which is also a sign of potential in the high-end watch market. " Luxury must be comfortable Longines Li Li, vice president of China "The first is still very happy and get a prize related to 'elegant', the market and consumer have said so much, attitude of life is rarely mentioned. My personal understanding of luxury, the more people feel comfortable, the more suitable You, so comfortable and fit, is a luxury, in the pursuit of extravagant life in the tide, I think the fittest to survive there is a kind of attitude is that I want to play with something you can not touch, in fact, sometimes suffer their own only Some people vying to buy valuables, whether they need it or not, as long as they see themselves spend money, very happy, this emotion can only last a very short time, only Be stimulated rather than enjoy each happy person, there is a knowing heart, what attitude to life determines what kind of quality of life you have. Surprise next year Jaeger Leung, Chief Executive of China District "Thank you for your love of Jaeger LeCoultre this year coincides with the eightieth anniversary of the birth of Reverso watch over the past 80 years, Reverso has derived many styles, in the day and night showing a different style of dual-surface style, but also let you exclusive Reverso single-sided flip series, can provide personalized custom, of course, complicated calendar style, etc. In fact, this is our most popular series in Hangzhou and Zhejiang markets. Next year, we will present more surprises to watch fans and make great breakthroughs in technological innovation. In addition, in order to showcase the full range of watchmaking culture, we will make more people come into close contact with more people in the form of new exhibitions Our watchmaking process and procedures, to everyone a love table atmosphere. " Watch said "In many Chinese consumers' minds, radar is a very 'old' brand. In fact, we were founded in 1957 and not too long, but we are very close to the Chinese generation. We were the first to enter China and also the first In fact, they also have been affecting the radar products and R & D trends over the years.China is the fastest-growing country in the next few years, we will change a lot, I hope to bring to you Surprise. " Matthias Breschan, President, Swiss Radar Watch "We are willing to provide more choices for loved ones, while retaining their own DNA and classic products. For example, the Classima series offers 4 models of 18-karat rose gold for the Chinese market. The Linea series also has a mechanical watch. Because Chinese women are now Like mechanical models.Chinese favorite alligator strap, we also have.Next, in some styles, we will also introduce the steel strap.It is our decision to make a special study of the Chinese market. " - Christian Bartosch, Managing Director, Northeast Asia, Celebrities' "We took back the agency rights in China in 2009, and at the time Audemars Piguet left Hangzhou for a while, intending to establish itself as a brand. Hangzhou is one of our most important markets in China. Now that we have found a partner in Hangzhou, We have 136 years of history, do not care about waiting for 6 months or a year, we have limited production, we will not open a shop, but also pay attention to quality.However, the longing for Hangzhou, we never stopped. - Audemars Piguet David von Gunten, Chief Executive, Mainland China and Hong Kong According to Bain & McKinsey's luxury goods survey, China's luxury goods market has exceeded 80 billion yuan in 2010, ranking second in the world.According to McKinsey predicts that by 2015 this value will soar to 180 billion RMB, making China the world's largest luxury market.However, China has a very complex and unique luxury market structure, can not simply copy the success of any country.Although the first-tier cities in China and second and third tier cities, consumer spending power , Spending habits, quality of life and other differences, but the difference is gradually smaller.Compared with many years ago, the Chinese consumer spending on luxury goods, has changed from a simple logo worship, and slowly into a "self-rewarded" and " Realize the inner dream ", at the same time they also put forward higher requirements for the service. - Jane Ya Wen, CEO of Cartier China "I am very gratified to see today's China more and more fashion, compared to my childhood black and blue colors, today the streets of China can be described as colorful, and the Chinese in addition to decent clothing, but also the pursuit of detail with the pursuit of perfection Visual effects.When we provide products to consumers, we also pay great attention to the need to wear watches on different occasions, such as a full steel watch for formal occasions to wear, there will be a strap watch for leisure occasions, and even There are specially designed for sports rubber belt watch, etc. Our biggest advantage is to meet the more cost-effective wear requirements. - Miriam Wang, vice president of China, China