Breitling: In addition to the United States and the function of feelings

During Basel's exhibition, Breitling's "Basel Private Parties" always symbolized pure revelry. At the same time, Breitling is not playful, launched a new self-produced movement B06, Bentley series has not been fully promoted in the market has been updated and then launched a strong. Emergency watch also launched a more powerful second generation, becoming the Basel watch show this year, one of the most thematic topics. Breitling Global Vice President Jean-Paul Girardin Compared to the high-profile work, Breitling executives are very mysterious. This time, Breitling Global Vice President Jean-Paul Girardin, Technical Soul, accepted an interview with Beijing News in Basel. Practical but also romantic JP: Jean-Paul Girardin, Breitling Global Vice President Beijing News: Why Breitling in the store and publicity are often used to pop art paintings and beauty soldiers and other visual elements? This makes many people mistakenly think that Breitling is the American watch brand. JP: We just love pop art. If you have a chance to visit the Breitling Centered Chronometer Center in La Chaux-de-Fonds, Switzerland, you will find that there are many realistic paintings even in the watchmaking workshop, just as we did at the Basel booth Breitling booth a few years ago On the same layout, the creation of them is a French artist. This year Basel's Breitling booth on these pop art paintings from New York famous pop artist Kevin T. Kelly, is also very vivid and eye-catching. We like big horsepower cars, like mature women, like large-size watches, these are indeed some American-style elements that are closely associated with the Breitling brand, but we are by no means American brands, we are pure Swiss independent watch brands, we do our best Can protect the "Made in Switzerland" features and heritage of superb tabulation skills. Beijing News: Breitling watch on the flying ring is very famous, but in modern life, people also have other devices such as smart phones. Do you think slider also has universal significance? JP: I am an ordinary engineer. I have a slide rule when I have no calculator at my fingertips. And everyone should understand how to do multiplication and division, because this function is indeed very simple and practical. If you are a Swiss to Europe, the Swiss franc and the euro exchange rate is 1.22, you need to use the slide rule according to 122 calculations, and then without any changes, all the control amount instantly displayed on the dial, the inner ring that the euro, the outer ring It means the Swiss franc. Personally, I like to fix the slider to the corresponding exchange rate while traveling. The scale is really small, you have to have good eyesight or wear glasses, to exclude this, it is still very useful. You do not need to run the risk of missed calls using the smartphone's calculator feature, just watch the watch. Breitling new self-developed B06 movement Beijing News: Breitling's leap almanac watch named "1461", said the two leap years separated by 1461 days, so some people say that this shows the romantic spirit beyond the Breitling tough. JP: Breitling products presented are high-tech crystallization, but not cold. Although there is a leap year every 1461 days of the calendar, this is just a watch leap almanac, but all products are more than just functional and aesthetic; they also carry an emotion that conveys your own message. If you just want to know the time, then you can watch the phone. Therefore, behind the functional and high-tech, product design can also give you a special kind of emotion, because the watch you buy can convey a clear message that is closely related to you. Watch is romantic, emotional, very personal. Behind the product, we do more. This is precisely the third dimension beyond artistry and functionality, and I think it may be the romance you speak of. Beijing News: Breitling introduced this year B06 movement What are the new features? JP: Research and development Breitling B06 movement is actually an idea we have long had. Its most prominent function is based on the Breitling self-made 01 movement is equipped with a "30 seconds timing" system, which means that the central chronograph hands only need 30 seconds to circle around the dial, the timing pointer runs twice as fast, Timing accuracy has also doubled, it will improve the timing accuracy from 1/4 seconds to 1/8 seconds. In fact, this function is derived from the patented invention that Gaston Breitling, the founder of the brand, created in 1926. Breitling emergency watch Second Generation (Emergency II) Beijing News: It is said that your favorite watch this year is Emergency II? JP: It took us five years to develop Emergency II, the first watch equipped with a built-in dual-frequency beacon. Emergency II has caught the attention of watch makers. Often the smallest positioning beacon is as big as two packs of cigarettes, showing how challenging it is to put it in a tiny watch. In addition, as you may know, in 1995 we launched Emergency, the first emergency watch equipped with a single-frequency beacon and successfully saved more than 20 precious lives for over 15 years. The new Emergency II not only accurately pinpoints people in distress, but also sends distress signals to satellites. Just unscrew the crown, the antenna will automatically activate the launcher, so rescue workers can find you. This is also a huge motivation for our engineers and the designer is therefore working hard to make it lighter and more suitable for wearing the wrist.