British outdoor brand Mountain Equipment enters the Chinese market

ME brand was founded in 1961, is the UK's outdoor market share of the world's top peak brand. For half a century, ME has always insisted on non-gorgeous, introverted design style, but never compromise on function and quality. Each of the first British peak 8,000 meters, have used ME's products. In addition, ME is involved in more than 175 international Everest summit programs and is a designated facility for many non-expeditionary expeditions. ME designs and manufactures outdoor sports apparel for all extreme conditions, including warm products, waterproof products, windproof products, as well as mid and inner clothing. ME warm products such as down jackets, cotton suits, ME is 50 years of strengths and core varieties, but also the celebrity-renowned outdoor products. As Gore's largest outdoor industry partner in the UK, ME waterproof products such as Gore-Tex Jacket, the peak quality and simple and steady design, also enjoys a good reputation in the industry. As the British high-end outdoor brand famous, ME debut in China chose Beijing 2013 autumn and winter high-jen orders as an opportunity, and to authorize the Beijing high-jen as the total in mainland China agent business. Beijing high-Jen agents operating a number of professional outdoor to casual outdoor areas are very distinguished brand, and has been committed to bringing more domestic consumers better brand choice. ME co-operation with Beijing Gao Ren is also fancy the latter has rich brand operation and promotion experience, is currently China's outdoor industry, the fastest-growing brand agents. In ME2013 autumn and winter product launches, Beijing Gao Ren responsible person said that it will do its utmost to provide the most comprehensive ME product experience for outdoor enthusiasts in China, hoping in the near future to ME in the global market to import brilliant China More people experience the highest level of ME products, high-end quality. During the meeting, Beijing Gaoren also released new autumn and winter 2013 products such as Millet, Danner, Woolpower and Boreal. More than 100 dealers across the country participated in the Beijing high-Renqiu autumn and winter 2013 product launches and ordering sessions, in-depth discussion of the exchange and sharing of Beijing Gao Ren's brand in the rapid development of the past period of time, and ME China's development prospects for the future.