E-commerce companies such as JD.com and Fanke are more important in the mobile shopping circle (VC334)

How to pass the time when the plane is delayed? Lucy took out her mobile phone, opened the App software, scanned the bar code of the goods in the airport store, found that the price of the online store was much lower than the price on the label, and immediately pressed the button to place the order.

A new wave of nuggets has arrived in advance-more and more players are purchasing fashion goods, buying movie tickets and paying bills on mobile terminal platforms such as mobile phones and iPads. On the day of Double Eleven (November 11) alone, the transaction volume of Taobao Mall's mobile version exceeded 150 million yuan; Vanke Eslite's daily transaction volume from the mobile platform was about 15,000 orders; the transaction volume of Jingdong Mall's mobile order has reached 200 Million. If there is no major accident, Guangdong Juqun, which has received a huge capital injection from Hong Kong Dingxin Group, will launch a W2M-based auction network on the New Year's Day, which can attract over one million mobile e-commerce users in a short period of time.

New business throb: mobile + e-commerce

According to statistics from the China E-Commerce Research Center, in 2010 China's mobile e-commerce physical transactions totaled 2.6 billion yuan, a year-on-year increase of 370%. In the third quarter of 2011, the latest data from iResearch showed that the scale of China's mobile phone e-commerce transactions had soared to 3.77 billion yuan, a year-on-year increase of 508.1%. Mobile e-commerce is now a reality, and it is growing rapidly.

A number with more wealth and imagination is that China currently has 900 million mobile phone users, and it is believed that a large part of them will be converted into mobile e-commerce users-if the operation method of mobile shopping is made simpler. IResearch estimates that China's mobile e-commerce users are expected to reach 250 million in 201.

Telecommunications industry analyst Mao Qiying believes that Apple ’s iPhone and iPad have completely changed the way of mobile applications. With the maturity of mobile payment services by telecom operators and third-party payments, e-commerce is expected to have a broader prospect than the PC side in the mobile Internet field. . Analysts at ABI Research, an American market research company, boldly assert that by 2015, China will become the largest mobile shopping market.

E-commerce giant quickly laid out

Since 2011, JD.com ’s iPhone client has been launched; Vanke Eslite has launched a mobile client and mobile website; the mobile Taobao open platform has been officially announced; Dunhuang, Lanting Jishi, Yitang.com and other B2B foreign trade websites have also launched mobile stores And mobile apps.

The effect is very obvious, "Many people see the promotional emails of their mobile phones during the bus ride to work, and tap the button to trade." Gu Qing, a well-known e-commerce apparel product operation director, said that 20% of sales on many websites, Has begun to complete through the mobile platform.

For a time, every company involved in e-commerce claimed that they had made breakthrough progress in mobile e-commerce. However, "only moving e-commerce from a WEB page to a WAP page or a smartphone client allows users to simply change from operating a computer to using a mobile phone. This is not the fundamental purpose of mobile e-commerce." Huang Yu, CEO of Guangdong Juqun Company, said "Android and Apple are pinching each other, and WP7 has come to join in the fun. Each platform develops its own system, which is not playable by general e-commerce. More professional technical support is necessary." Therefore, mobile phones such as Vanke and Taobao The application is more of a strategic layout than a business priority. "

Solve the "real problem" of mobile e-commerce

The situation is like this, "The trend of mobile Internet is overwhelming and will disrupt the Internet industry ecology subversively." Baidu CEO Li Yanhong said.

"For those fledgling companies, using mobile applications to solve real-world e-commerce problems, this process is innovation and an opportunity for new companies to emerge." Huang Yu, CEO of Guangdong Juqun Company, said 866 from Juqun The mall only went online in August 2011. With the use of mobile QR code applications, it has accumulated millions of member customers so far, and in October, called the "capital winter", it attracted the international investment company Hong Kong Dingxin Group. Huge capital injection. "If there are no major accidents, giant group companies will land on the US counter market in the near future."

Huang Yu explained that the motivation for Wall Street to pay high prices for Chinese concept stocks is not so much from the affirmation of its innovation ability, but from the huge cake of Chinese huge users. The conclusion is that "encircling people is more important than enclosing".

How to circle people? 866 Mall first formed a strategic alliance with the street library network with huge ground business resources, using the "one point equals one yuan cash" method to guide users to use mobile phone QR code to recharge, enjoy consumer discounts, settlement and other consumer behaviors, Due to the uniqueness of the mobile phone number, the user information stored on the mobile phone card can determine the true identity of the user, and the merchant can also use the QR code application for accurate advertising.

"Planning for New Year's Day, Juqun will launch a multi-terminal online shopping platform, Paigou.com, and simultaneously launch the 'Paibaobao' App software and Android software to include more merchant resources and member customers." Huang Yu said.

The lingering problem is that various factors such as the screen size, battery life, and network speed of the mobile phone will restrict the mobile shopping experience. "Our approach is very simple. Distribute the DM magazine" Purchase Family "free of charge in hotels, airports, banking offices and other places. The difference between it and fashion magazines such as" Ruili "is that the product page will be printed with a QR code. You can place an order. In this way, the combination of Pai.com Website + Paibaobao Mobile + Paizu Family Magazine will form a new 'W2M' model. "Huang Yu said that when mobile e-commerce is multi-dimensional online and offline After use, some unexpected things will happen.