"Electric shock" in the printing industry

Printing companies "electric shock", early adopter cloud printing, and new business models are flourishing. In the challenging 2013, these have become new highlights in the printing industry. With the improvement of technology, consumers' online shopping and ordering experience are becoming more and more mature. Only then has cloud printing stirred up thousands of waves in the more traditional printing field, and it has shown a huge competitive advantage.

We have always been accustomed to understand cloud printing as combined printing or imposition printing, and the essence is network order + combined printing. As a personalized custom printing, cloud printing is the same paper, the same weight and the same printing for different customers. A large number of printed parts, make full use of the effective printing area, avoid the waste caused by small and medium printed parts in traditional printing, and form economies of scale. Compared with traditional printing methods, it has higher efficiency, lower cost and better user experience.
In recent years, with the rapid development of the Internet industry, the consumer market has become familiar with and recognized e-commerce, and network printing has also been increasingly recognized by the market. Taobao's annual printing business volume is as high as 2.8 billion yuan, and the total output value of bulk e-commerce printing exceeds 40 billion yuan. Among them, mainly business short-run printing. With the development of computer technology and the popularization of online e-commerce, online printing is increasing at an annual rate of over 200%. Following this, several "printers" in the traditional printing industry appeared one after another, focusing on promoting their independent network printing services.
It seems that although traditional equipment companies and printing companies in the industry can strongly seize the cloud printing market through strong alliances, printing companies with traditional printing strength are also gorgeously turning around, using existing resource advantages to reintegrate and enter the cloud printing market with high profile. In addition, there are enterprises such as Phoenix Media and China Unicom, which have seen the business opportunities of the Internet for the printing industry. BAT (Baidu, Alibaba, Tencent), which has the advantage of huge traffic import, because of its lack of industry experience, it is possible to enter the cloud printing industry by acquiring or cooperating with excellent cloud printing companies in the future. Enterprises currently involved in cloud printing will have strong future. Joint strategic opportunities.
However, the influence of logistics factors makes it difficult for oligarchs to appear in this market, so I believe there will be some leaders, but the market share does not seem to be too large, and more market share will be in the long tail.
According to the latest statistics, China has more than 100,000 printing companies. What kind of huge market will this be? With the help of the "Dongfeng" of cloud printing, the traditional printing industry will undoubtedly rejuvenate a new life, but if only rely Several industry leaders have stirred up the storm of cloud printing, which is obviously difficult to fully liberate the production capacity of 100,000 printing enterprises.
As we all know, flow, IT, management, and logistics are the four elements of cloud printing success: only cloud printing companies that have a large number of customer flows, strong IT research and development capabilities, refined process management capabilities, and rapid logistics distribution can achieve scale effects. And the positive cycle of user experience, low cost, strong profitability and success. However, for most long-tail printing companies, it is difficult for their own capabilities and financial strength to independently develop cloud printing business. So for China's printing industry, is it the Taobao model or the B2C model to develop cloud printing? Obviously what we need more is an e-commerce platform that can provide cloud printing development opportunities for many small and medium-sized printing companies.

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