From the sales volume of 350 million to 636 million in debt trial Del Hui in the end how?
Date: 2018-01-16 15:37
Del Hui ceased business: Cheng Yee Jayung, Jay Delphine lost the company's mortgage to shut down the factory, but Jay Chou but had 600 million debts once disappeared. Del Hui has recently stood in the forefront. However, this time it was no longer the publication of the brand and the spokesperson's propaganda. Instead, it was a series of embarrassing fates: financial fraud, founder's death, distorted IPO, changes in the operating body, owing to 630 million in debt.
This brand that once came out with Anta and Xtep from Jinjiang, Fujian, seems to have been described as disappearing. Since the exposure of the 2008 Beijing Olympics, Delphi has received less attention than it had been in the past. The sentence slogan Del Hui, on my way now read a lot of words.
What happened to Del Hui?
Count Del Hui's big events over the years:
In 2002, the planning expert invited by Ding Liang, the president of Delphi, had a hard time setting up an R&D center in Jinjiang;
In 2002, Delhui’s sales exceeded 350 million yuan;
In 2003, Anta started Jay Chou's endorsement battle. Del Hui signed Jay Chou's ten-year contract;
In July 2008, the quality of Del Wee's coat was detected as unqualified;
In 2011, Ding Hui, the founder of Del Hui, died of illness;
Delphi submitted a listing application in 2012;
In July 2012, it was once again detected that the quality was unqualified;
In 2013, the ten-year contract expires with Jay;
In 2014, Delphi officially stated that it would cooperate with Jay again, but there will be no follow-up after December 2014.
Delphi once positioned China's target population as 16 to 26 years old. The key to catching young people's pursuit of fashion is that it decided in 2013 to change its brand.
In the past, Zeng Jing, the brand director of Delphi, revealed that in Delphi's products, there will be fewer and fewer products with sports styles, and more and more fashionable and daily products will be produced.
However, over the past four years, Del More's sports style has become less and less, and almost all of its products have gradually withdrawn from the market.
At the end of 2017, the asset disposal advertisement of an Oriental Asset Management Co., Ltd. Fujian Branch, which was published in Fujian Daily, gave a final trial to Delphi: Del Hui (China) Co., Ltd. and Delphi Co., Ltd. RMB 636 million, including Delphi's plant and land and warehouses, were mortgaged and the company is currently closed.
The Delphi brand license gave Kaitian Sporting Goods Co., Ltd. the final outcome.
Capital cannot be a straw for sports brands
Del Hui always wanted to enter the capital market as his life-saving straw. In 2012, he tried hard to enter the capital market and submitted a listing application. However, delay in the listing of Del.
Delin’s chairman Ding Ming’s stove explained that the current slowdown in the sports industry is a fact, and that the collective performance of the apparel industry is down the road or a roadblock to the Deloiville IPO road.
However, the blind leadership does not understand that the slowdown in the growth of the industry is not an absolute reason, because at the time of the development of the industry, capital is still full of favor for the sports industry.
In 2005 and 2006, the capital market continued to focus on sportswear brands. According to the data of Zero2IPO Research Center, 12 textile and garment companies received a total of 12 investments at the time; in 2007, the number of investments in such fields rose to 20; in 2008, there were 21 cases of investment and financing; in 2009, there were 17 cases. It is worth noting that VC/PE investment in this field reached 42 cases and 52 cases in 2010 and 2011. Among them, the 2011 Qotar meeting was listed on the Shanghai Stock Exchange and attracted the attention of the industry.
For Del Hui, although the significance of the listing is in the snow, but compared to the fact that financial falsification, serious quality problems, and lack of timely transition are the issues, the power of capital is really minimal.
Because the same dragon as the Jinjiang Department entered the market, but tired of the reaction to the city, but also a land of depression.
On October 30, 2009, Hi DeLong was listed on the Nasdaq backdoor and its stock price reached a maximum of US$13.69. However, the outlook was not long. In 2012, Xi Delong's performance began to decline. On April 16, 2014, Hi Delong held an extraordinary general meeting of shareholders to vote on the privatization agreement signed on December 2, 2013, and the company withdrew from the Nasdaq.
With the impact of the e-commerce platform, the entity's performance has declined. Major well-known sports brands have moved closer to the e-commerce platform. However, Xi Delong has not yet seen movement. Until 2015, Xi Delong started to touch the net to distribute, but the market did not want to give it a chance.
On May 9, 2017, the Jinjiang City People's Court ruled to terminate the reorganization process of Xidron (China) Co., Ltd. The Jinjiang brand, established in 1992, was declared bankrupt.
Compared to Xidron, the Delphi brand has been granted to the end of Kaitian Sporting Goods Co., Ltd. fortunately.
State-owned brands start large-scale self-help
From 2012 until now, local apparel brands have begun to decline, and a series of industry problems such as high stocks, off-store tides, and the transformation of running routes have emerged.
The unbalanced supply and demand in China's sports goods market, serious overcapacity in manufacturing capacity, and inventory stagnation have emerged. The rapid transformation of fast fashion and new retail has given the state-owned brands tremendous pressure. The invasion of foreign brands such as Nike and Adidas can only be transformed rapidly under the situation of internal and external problems.
Chinese brands began a large-scale self-help business expansion.
In August 2009, the Anta brand, which is also the Jinjiang Department, has been competing for the right to speak in the market. It is reported that in the 2017 interim report, FILA’s revenue accounted for 20% of Anta Group's revenue, and FILA is an apparel brand acquired by Anta HK$600 million in 2009. It has now become an important driving force for ANTA’s performance growth. In addition, the British low-end outdoor brand Sprandi closed down, and the joint venture with Japan's Descente and ITOCHU's subsidiary Itochu, also foreshadowed the opening up of the Japanese market; Anta was even blown out in September 2017. 60 million Hong Kong dollars to buy Hong Kong high-end brand Xiaoxiao Niu, targeting the 150 billion children's clothing market.
According to previous reports from the investment community, in addition to its own business, the sporting brand noblebirds have paid more attention to APPs, professional football equipment retailers, sports and fitness technology applications, e-sport anchors, professional clan brokers, and women's sportswear brands. The field also has an investment layout. There are dozens of investment projects, involving an amount of nearly 5 billion yuan, seeking the development of its own brand. And Senma, Septwolves, Anta, Li Ning and others have opened up a new retail market with trillions of dollars.
Although local brands such as Anta and noble birds still have to compete with more and more niche and foreign brands in the future, they can progress slowly, besides self-improvement and transformation. Therefore, all existence is reasonable, and Del Hui’s current failure may give China more local companies a chance to think again.
Source: Investment
Date: 2018-01-16 15:37
Del Hui ceased business: Cheng Yee Jayung, Jay Delphine lost the company's mortgage to shut down the factory, but Jay Chou but had 600 million debts once disappeared. Del Hui has recently stood in the forefront. However, this time it was no longer the publication of the brand and the spokesperson's propaganda. Instead, it was a series of embarrassing fates: financial fraud, founder's death, distorted IPO, changes in the operating body, owing to 630 million in debt.
This brand that once came out with Anta and Xtep from Jinjiang, Fujian, seems to have been described as disappearing. Since the exposure of the 2008 Beijing Olympics, Delphi has received less attention than it had been in the past. The sentence slogan Del Hui, on my way now read a lot of words.
What happened to Del Hui?
Count Del Hui's big events over the years:
In 2002, the planning expert invited by Ding Liang, the president of Delphi, had a hard time setting up an R&D center in Jinjiang;
In 2002, Delhui’s sales exceeded 350 million yuan;
In 2003, Anta started Jay Chou's endorsement battle. Del Hui signed Jay Chou's ten-year contract;
In July 2008, the quality of Del Wee's coat was detected as unqualified;
In 2011, Ding Hui, the founder of Del Hui, died of illness;
Delphi submitted a listing application in 2012;
In July 2012, it was once again detected that the quality was unqualified;
In 2013, the ten-year contract expires with Jay;
In 2014, Delphi officially stated that it would cooperate with Jay again, but there will be no follow-up after December 2014.
Delphi once positioned China's target population as 16 to 26 years old. The key to catching young people's pursuit of fashion is that it decided in 2013 to change its brand.
In the past, Zeng Jing, the brand director of Delphi, revealed that in Delphi's products, there will be fewer and fewer products with sports styles, and more and more fashionable and daily products will be produced.
However, over the past four years, Del More's sports style has become less and less, and almost all of its products have gradually withdrawn from the market.
At the end of 2017, the asset disposal advertisement of an Oriental Asset Management Co., Ltd. Fujian Branch, which was published in Fujian Daily, gave a final trial to Delphi: Del Hui (China) Co., Ltd. and Delphi Co., Ltd. RMB 636 million, including Delphi's plant and land and warehouses, were mortgaged and the company is currently closed.
The Delphi brand license gave Kaitian Sporting Goods Co., Ltd. the final outcome.
Capital cannot be a straw for sports brands
Del Hui always wanted to enter the capital market as his life-saving straw. In 2012, he tried hard to enter the capital market and submitted a listing application. However, delay in the listing of Del.
Delin’s chairman Ding Ming’s stove explained that the current slowdown in the sports industry is a fact, and that the collective performance of the apparel industry is down the road or a roadblock to the Deloiville IPO road.
However, the blind leadership does not understand that the slowdown in the growth of the industry is not an absolute reason, because at the time of the development of the industry, capital is still full of favor for the sports industry.
In 2005 and 2006, the capital market continued to focus on sportswear brands. According to the data of Zero2IPO Research Center, 12 textile and garment companies received a total of 12 investments at the time; in 2007, the number of investments in such fields rose to 20; in 2008, there were 21 cases of investment and financing; in 2009, there were 17 cases. It is worth noting that VC/PE investment in this field reached 42 cases and 52 cases in 2010 and 2011. Among them, the 2011 Qotar meeting was listed on the Shanghai Stock Exchange and attracted the attention of the industry.
For Del Hui, although the significance of the listing is in the snow, but compared to the fact that financial falsification, serious quality problems, and lack of timely transition are the issues, the power of capital is really minimal.
Because the same dragon as the Jinjiang Department entered the market, but tired of the reaction to the city, but also a land of depression.
On October 30, 2009, Hi DeLong was listed on the Nasdaq backdoor and its stock price reached a maximum of US$13.69. However, the outlook was not long. In 2012, Xi Delong's performance began to decline. On April 16, 2014, Hi Delong held an extraordinary general meeting of shareholders to vote on the privatization agreement signed on December 2, 2013, and the company withdrew from the Nasdaq.
With the impact of the e-commerce platform, the entity's performance has declined. Major well-known sports brands have moved closer to the e-commerce platform. However, Xi Delong has not yet seen movement. Until 2015, Xi Delong started to touch the net to distribute, but the market did not want to give it a chance.
On May 9, 2017, the Jinjiang City People's Court ruled to terminate the reorganization process of Xidron (China) Co., Ltd. The Jinjiang brand, established in 1992, was declared bankrupt.
Compared to Xidron, the Delphi brand has been granted to the end of Kaitian Sporting Goods Co., Ltd. fortunately.
State-owned brands start large-scale self-help
From 2012 until now, local apparel brands have begun to decline, and a series of industry problems such as high stocks, off-store tides, and the transformation of running routes have emerged.
The unbalanced supply and demand in China's sports goods market, serious overcapacity in manufacturing capacity, and inventory stagnation have emerged. The rapid transformation of fast fashion and new retail has given the state-owned brands tremendous pressure. The invasion of foreign brands such as Nike and Adidas can only be transformed rapidly under the situation of internal and external problems.
Chinese brands began a large-scale self-help business expansion.
In August 2009, the Anta brand, which is also the Jinjiang Department, has been competing for the right to speak in the market. It is reported that in the 2017 interim report, FILA’s revenue accounted for 20% of Anta Group's revenue, and FILA is an apparel brand acquired by Anta HK$600 million in 2009. It has now become an important driving force for ANTA’s performance growth. In addition, the British low-end outdoor brand Sprandi closed down, and the joint venture with Japan's Descente and ITOCHU's subsidiary Itochu, also foreshadowed the opening up of the Japanese market; Anta was even blown out in September 2017. 60 million Hong Kong dollars to buy Hong Kong high-end brand Xiaoxiao Niu, targeting the 150 billion children's clothing market.
According to previous reports from the investment community, in addition to its own business, the sporting brand noblebirds have paid more attention to APPs, professional football equipment retailers, sports and fitness technology applications, e-sport anchors, professional clan brokers, and women's sportswear brands. The field also has an investment layout. There are dozens of investment projects, involving an amount of nearly 5 billion yuan, seeking the development of its own brand. And Senma, Septwolves, Anta, Li Ning and others have opened up a new retail market with trillions of dollars.
Although local brands such as Anta and noble birds still have to compete with more and more niche and foreign brands in the future, they can progress slowly, besides self-improvement and transformation. Therefore, all existence is reasonable, and Del Hui’s current failure may give China more local companies a chance to think again.
Source: Investment
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