International Development FYB brand Dani Richeson interview

Now more and more international development, just as the international CHIC2017 spring show, not only from all over the country to participate in the exhibition, as well as foreign brands have settled in them, we come to understand the reasons why foreign brands like China, on the 4th Museum has a beautiful landscape, it is because Dani Richeson, a beautiful beauty owner, let her introduce us under the FYB brand. Reporter: Hello! Please give a brief introduction of your own brand? ! Dani Richeson: FYB, from London, represents a bold and extravagant lifestyle that inspires innovation and smart living. Meet the needs of successful people traveling everything! Eager to innovate, we introduce market-leading technology trends, fashion styles, increase the real value of consumers daily life so that they go further, longer pursuit of their dreams. Reporter: What are the highlights of our FYB products, what are the recommended places in the design and materials? Dani Richeson: Smart Features - Bio-metric lock, Bluetooth connection release and proximity alert Reporter: In the past two years, many brands and enterprises are making innovations and changes. This year's CHIC2017 Spring Show takes the theme of "innovation" as the main theme and shows many innovative highlights and products. How do you think about innovation? Your company in technology, only, design, channels, what are the highlights of innovation? Dani Richeson: For the highlights we have to say that the design is convenient and convenient, handbag lined design can hold a lot of things, such as pocket notebook compartment, to meet a package of multi-functional needs. Reporter: In the past two years, fashion circles have become more and more popular in cross-border fashion circles. There are also more and more cases of cooperation between luggage and apparel brands . How do you look at this situation, do you also look for a suitable apparel brand or brand collection shop for cooperation, To create fashion cross it? Dani Richeson: Working with apparel brands can be considered if the apparel brand matches our brand. Reporter: Our business exhibitors CHIC2017 spring show, what kind of business effect hope to achieve it? Dani Richeson: The reason why we will exhibit in the CHIC pavilion is that we hope one day China will recognize and be able to enter the Chinese market, let FYB brand into China's life.