In the last two or three years, children's smart products have become more and more popular under the circumstance of smart hardware boom. However, with the fast-rising industry, the lack of industry standards and the resulting market chaos.
Learning machines, electronic dictionaries, complex/point reading machines, telephone watches... The field of children's intelligence is a huge market, and the market hotspots are extremely fast. Although the product itself does not have too high a technical threshold, it can only capture the children's market by combining technological innovation with market demand.
The once-popular learning machine can still evoke memories of the 80s.
Industry insiders predict that in the next five years, the industry will usher in a round of reshuffle, and some leading enterprises will stand out from the crowd. Companies are trying to get a slice of the market before the dust settles.
Shenzhen accounts for half of the country’s output value.
The consumer market has always been a must for businesses. According to the Statistical Communiqué of the 2016 National Economic and Social Development of the National Bureau of Statistics, at the end of 2016, China’s population aged 0-14 was over 230 million. In 2016, the size of the children's consumer market was about 2 trillion yuan, and it showed a trend of increasing year by year.
At the same time, the total retail sales of consumer goods reached 33.2 trillion yuan last year, an increase of 10.4% year-on-year. According to the analysis of the Ministry of Commerce, quality and upgraded products are one of the sales hotspots. Smart, green, big brands, and high-quality goods are welcomed by the market.
At present, the intelligentization of children's products is a big trend, and various smart products have emerged. Children's smart products have been widely accepted by the public. At the same time, industry organizations have emerged.
In early June of this year, Shenzhen Children's Intelligence Products Association was announced, which is the first association organization of children's intelligent products industry in China.
Children's smart products range from functional products such as children's shoes and bracelets; communication products such as watches; educational products such as story machines and reading pens; and health products such as smart toothbrushes and helpers. Sleeping lights, etc.; smart toys, such as talking robots.
The local market is ranked first in the number of smart watches, the second is the intelligent learning machine, the big company has a production value of more than one billion yuan a year. The third is the children's robot, which is expensive and has a large sales volume.
How big is the market for children's smart products? Although it is difficult to find accurate data at present, it is estimated that the current market size is hundreds of billions of dollars, and it may reach trillions in the future.
Shenzhen is the most concentrated R&D and production base of intelligent products in China, and it is also the most important distribution center for smart products in China. An Zi can introduce that the output value of children's intelligent products in Shenzhen accounts for half of the national output value. Although some brands are in the field, they are actually produced in Shenzhen.
Why is the output value of children's smart products in Shenzhen occupying half of the country? One reason is the transformation of a large number of local mobile phone companies. When the mobile phone industry was at its peak, it was probably in 2010. There are more than 2,000 mobile phone companies in Shenzhen. In recent years, with the rise of smart phones and big brands, the industry has undergone a round of reshuffle, and most small and medium-sized mobile phone companies have transformed. And to do smart products, and a large part of smart products are children's intelligence.
At present, it is estimated that there are 2,000 enterprises that make children's smart products in Shenzhen, and there are hundreds of enterprises that make watches and bracelets. The output value has not been counted, but it is estimated that there are several tens of billions of yuan a year.
Rapid development of the industry
The children's smart products industry is booming. Take the children's smart watch, this explosion is starting from 2015.
Li Zhihua, CEO of the hardware startup magnet technology, said that in 2014, the total shipment of children's smart watches was only a few hundred thousand, but by 2015, the monthly shipments were hundreds of thousands. At the time, he also said that some people in the industry expected that the annual sales volume would reach 50 million by 2020.
In addition, according to the “2017-2022 China Smart Toy Market Operation Situation and Investment Strategy Research Report†issued by Zhiyan Consulting, the annual average growth rate of smart toy products in children's smart products will be 75% in the next 5 years. More than 6% annual growth rate of the toy industry. The application of technologies such as speech recognition and human-computer interaction in smart toys will greatly increase the price and gross profit margin of products.
Related reports issued by Zhiyan Consulting
Huang Jinfeng is the head of Shenzhen Maidiga Technology Development Co., Ltd. Huang Jinfeng was involved in the industry long before the children's smart products entered a period of rapid development. In 2012, he launched a children's sleep safety monitor - placed on a mattress to monitor the newborn's heartbeat and breathing to prevent neonatal sudden death. But reality is always more "bone than". At that time, the mobile Internet and intelligent hardware were not popular, the market was difficult to accept, and their industrial design was not mature enough. “I can't afford to spend a lot of money to design.†The appearance of the product is not beautiful.
The development of science and technology is changing with each passing day. In the past two or three years, smartphones have become popular and smart hardware has become increasingly popular. More and more parents are willing to accept smart products to accompany their children.
Last year, Huang Jinfeng, who was a "post-80s", had children. He began to turn his attention to children's intelligence, which he always remembered, and officially launched the smart sleep light this year. Huang Jinfeng said: "At the end of May this year, we started to sell externally. Now we are entering the store. The short sales volume is still not good, but the market feedback is good. It is estimated that selling 200,000 and 300,000 units a year is not a problem."
For another newcomer to the industry, Xu Chunwei, he has clearly felt the enthusiasm of the market. He is the general manager of Shenzhen Hao Interactive Technology Co., Ltd. In the first half of this year, they also began selling new children's smart toothbrushes, which are developing very well. Now they can sell thousands of them a day on the e-commerce platform.
"The price of our single toothbrush is between 100 yuan and 300 yuan. The sales are good in one day." He told the first financial reporter that the previous smart toothbrush can play games, but the child needs to use a mobile phone or tablet. Do interaction. They are abandoning mobile phones and tablets, and children brushing their teeth at different angles will experience different light and sound, so that children like to brush their teeth.
As the new consumer groups are forming, and the development momentum is good, Xu Chunwei is screaming that the children's smart toothbrush business can achieve a scale of several hundred million as soon as possible to replace the current main business mobile phone.
"We are still doing smart phones, mainly exported to Europe and Southeast Asia." He told reporters about the industry situation, "but 'deeply hot', profits are too low."
After five years of reshuffle, there are leading companies?
The quarterly tracking report of IDC China's wearable device market shows that in 2016, the top five manufacturers of wearable devices in the Chinese market ranked Xiaomi, Xiaogencai, Music, Huawei and Apple. From the data point of view, smart watches with the highest genius shipments, the annual 3.6 million, more than 1.49 million Apple Apple Watch; year-on-year growth rate reached an astonishing 234.9%. Xiaomi, Huawei and so on are mostly bracelet products.
Although many industry players are glad to catch up with the outbreak of the industry, but for this emerging industry, accompanied by rapid development is the lack of standards, and the resulting market chaos.
Some people take the children's smart watch industry as an example. They worry that the chaos of development will lead to the industry's premature decline.
In the past few days, Ms. Shi of Shenzhen is preparing to buy a smart watch for her son who is going to school. Her children in relatives in Shandong’s hometown almost bought it. She told the First Financial Journal reporter: "There is almost one person in primary school. You can talk to your child at any time. You can also see the path of the child walking. There are counts in the parents." However, she is worried that many watches have been added. Unnecessary game features, children are easy to indulge in it.
There are also many parents who worry that the function of children's smart watches is not perfect, the battery life is not long enough, the positioning is not accurate, and it is impossible to track the child's situation in real time when it is critical, or the material of the smart product is not enough, which harms the child's health... all kinds of worry Not all.
“This is one of the reasons why we set up the association. We hope to introduce a unified product standard, standardize the development of the industry, and improve the acceptance of the market.†An Zi can say, “Now, the entry barrier for most products is low, technology The threshold is not high, the price ranges from tens of yuan to several hundred yuan, and the profit margin is small. Therefore, although the market space is large, the competition for homogenization in the future is serious, and the price may be very low."
He added: "This is like a mobile phone ten years ago, still in its infancy, big brands have not yet formed. But in the future, the industry will accelerate the reshuffle, slowly form a brand effect, guarantee quality and reputation, just like now Like a mobile phone, the better the better, the worse the worse."
In fact, children's smart products have begun to shuffle. As for the sales of smart watches, as the wearable device market has cooled down, many brands have disappeared into the consumer's field of vision.
It is estimated that the day of successful reshuffle will take about 5 years, and after 5 years, the market will have a leading enterprise with a 10% and 20% share.
The most changeable and favorite is to follow the trend. In the fast-developing field of children's intelligence, it is difficult to predict the next hot spot.
Source: First Finance
Sunscreen,Sunscreen For Face,Sun Cream,Sun Bum Sunscree
Guangzhou cosmeceuticals daily chemicals PTY,.LTD. , https://www.gzcosmetics.com