Mo Naima Xiamen International Marathon seeking pan-outdoor
Work with high-end events, expedition outdoor new world
Recently, Xiamen Mo Na outdoor formally become the 2010 Xiamen International Marathon designated outdoor.
Founded in 2003, Xiamen International Marathon, jointly sponsored by China Athletics Association and Xiamen Municipal Government, is jointly broadcast by CCTV and Xiamen TV station and broadcasts by more than 40 television stations at home and abroad. December 2007 was rated IAAF as "IATA Road running gold medal", becoming China's most influential and internationally renowned one of the marathons.
According to Mo Na outdoor head of introduction, the joint 2010 Xiamen International Marathon, Moore is also outdoor brand upgrades, product series after the upgrade event sponsor. Moore in 2010 will be dedicated to the market, the "Mo Na, only outdoor life!" Brand culture and the spirit of marathon combined to create a more free, healthy and stylish outdoor lifestyle for consumers.
It is noteworthy that, today's outdoor sports is no longer a professional sports, outdoor products in China in the next few years will end the narrow sense of outdoor "explorer professional equipment" concept, Mo Na has long been insight into the development trend of outdoor supplies, "large Outdoor "" pan-outdoor "business opportunities have come, many outdoor sports brand began to change from product specialization to popularity and life. Outdoor consumer groups are also changing, corporate white-collar workers, high-income families, and even wealthy family members also joined the consumer trend of outdoor sports consumption, the rapid growth of consumer groups, promoting the rapid development of outdoor sports brand. It has become a way of life for the general public, and the consumption of outdoor products has gradually become an important component of mass consumption. "Large outdoor" and "pan outdoor" are market rational demands, and "large outdoor" and "outdoor pan" Market will replace the speculation professional outdoor concept market an inevitable trend!
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