October 28, the largest watch mall in China - "million table net" in Guangzhou Nansha Golf Club grand celebration of the third anniversary of the "international watch business trends in China's electricity market," situation dialogue, from around the world in High-end watch brand representatives, watch experts in China, dozens of high-end media and Wan Wang network members gathered together to share the third anniversary celebration millionaire feast. In this event, Wang Xiaowen, founder and chairman of Xiao Xiao and Chang Wen-sheng culture and other industry experts, a number of senior experts conducted a "international watch business trends in China's electricity market," the theme of the Fenghuang dialogue on The development of international watch in China, the pattern of China's watch electricity supplier market and other topics for a wonderful analysis. After the "Stormwind Dialogue," the media at the scene interviewed Mr. Xiao Xiao, the president of WanWangWang. The following is our interview with the contents of the order: Reporter: What is your interest in the table when to start? When do you want to start a business? Xiao Xiao: I have long liked watches, should be considered starting from the junior high school. At that time individual classmates have watches in the class, I feel particularly fun, of course, at that time the family did not allow buying. Later graduated from college, the first salary bought a watch. Most of the men watch, have an innate love of the machine. Reporter: When Wan Wang net this framework, ideas? Xiao Xiao: Out of business, the beginning is done a comprehensive luxury website, but a few years did not do it. Later I felt professional, not general, so I only choose to do the watch, the original diamonds, watches, bags and other luxury goods, and later focused on the watch. After the watch, in the entire commercial chain, the first to find sources, find sources to consider how to expand their competitive edge, go find an independent agency brand, so step by step go. Reporter: You just said that the first brand is He Bolin, how to start cooperation? Xiao Xiao: From the strength of the time Wanxiang, they have not yet reached the requirements of their brand agent. However, I have the sincerity to compare with their boss, of course, he is very optimistic about the Chinese market, he also saw the future development of the watch would be better, I believe this person is still more reliable work, so at that time Choose to cooperate with us. I'm still very kind of grateful to him. Reporter: Now a lot of brand agents, you choose them, they are also choosing you, what are the requirements of each intermediate? What stories can be shared with us? Xiao Xiao: cooperation conditions are similar, the European watch market is not big, we cooperate with the conditions, including the discount is basically the same. The difference may be subtle, personal, very small. So this circle is easier to get into, there is not much problem. At that time, we chose him for these brands. He also chose me. On the one hand, everyone is optimistic about the Chinese market. All of these brands have come to China. Of course, what kind of agents to choose in China is also a problem. Choose a lot, the biggest is Xinyu, Hengdeli them, there are already fifty or sixty watch brands to cooperate with them. So they can not represent these independent brands, independent brands may only find some small agents, but these small agents can not afford a brand, especially in the country can not afford a brand, so they do not Will work with these brands. Then it will not work, nor will it be possible. Under this situation, Wanwah Network is nationwide, borderless, and well-functioning brands, so they chose us. Of course, we are in the world, just said, the brand choose us, we are also out with sincerity to do with them. Reporter: Now choose a brand is not a dedicated team? Xiao Xiao: Yes, I want to see in person. Team to do a gradual screening, in line with our requirements, I personally see, continue to see its production, its factory, but also with its family, brand owners to understand and communicate. It is very important that there is mutual understanding between the two companies. Like us and other brands, we trust each other very much and can move toward common goals. I do not like to find those who registered a brand, find someone to produce, marketing, such a brand we are determined not to do. Reporter: You now wear this watch is? Xiao Xiao: This is Bo Gao, it is our latest introduction of a brand. Reporter: What is the story of this table? Xiao Xiao: The story can not be said in a few words clearly, we talk about the table itself! It's unique design, the whole movement work better, are recognized in the industry, style design is rather special. Each brand I have one or two of its watches, and I have to wear a piece beforehand, personally experience the quality of its products, uncomfortable to wear together. Reporter: You find the brand any way? Is it right? Xiao Xiao: Yes, one is to participate in the exhibition; the other one, see word of mouth. The whole of Europe is also one or two thousand brands, in addition to being acquired, the real family independent brand hundred and eighty, relatively small. These brands have some mutual reputation among each other, the brand is who agents to China, etc., they all know. So now we basically do not have to find a brand, like those in Europe believe that the million network, we can communicate by mail. At first we set up an office in Europe, specially to visit, talk to them and communicate with them. In June of that year, we had a team of fifty-six people and we traveled together in Europe to visit more than 20 brands. Reporter: After several years of exploration, to sum up, the consumer population, positioning from the beginning to the present crowd, there are some new consumer demand? What is their specific requirements on the table? Xiao Xiao: There is not much change now, because Chinese consumers watch this piece unlike Europe. People wearing Chinese watch, many may still be wearing the first or second stage. So their choice is more conventional style, or business models, those who really choose personalized, good economic conditions in all aspects of the future, after the high quality of life, according to different occasions, wearing different watches. At present, the consumption level of the entire Chinese watch is still relatively early. Reporter: When the first customer deal is not particularly excited? Xiao Xiao: If not, our first one, including the first Patek Philippe about two or three million, began to be excited for some time, then continue to go beyond. Reporter: In fact, you sell this table, up to now or a record? Xiao Xiao: Or a record, we sent a special sent to Hubei. Reporter: A story similar to this consumer, what are you impressed? Xiao Xiao: Tingduo, but not necessarily expensive, hundreds of thousands of these watches. Those customers communicate with us is relatively simple, it will not ask what really, fake. Just ask me if I have any goods, when can I give them, if I can, I'll give them my money at once and when will I send it to me? Some may need to wait, so he is willing to wait, you talk to him about how long it takes. So in general, most of our customers are still relatively high quality, more trust in us, because most are word of mouth, you bought here, friends feel good. As for the story with the consumer, our customer service may know more about this piece. [page] Reporter: The proportion of consumers nationwide distribution statistics? Xiao Xiao: Yes, it should still be based in first and second tier cities, one is the habit of online shopping. The second, the consumption of watches approved. Or a second-tier cities more. Reporter: Now that the scale of Wanwah Network continues to expand, from the very beginning of the team to the current departmental development, what are the new departments? Some of the new services? Xiao Xiao: The basic department is customer service, operations, marketing, brand cooperation, as well as with various localities, the European strategic cooperation department. Reporter: Now offline store, you will participate in the study site? Xiao Xiao: This does not have to. Marketers review their own, we have wired management, he went to see if this dealer has the ability, integrity management, how is it. Reporter: From the business, there are conflicts with the line? Xiao Xiao: This is not. For example, online shop, this brand has not seen, will check online. Now basically reached a consensus customers, 000 table online information is more credible, so he would think this brand is not bad. Now the problem of watch brands, Wan Watch online after others will trust. So when we choose the brand, there will be a standard, which is also recognized by consumers. Reporter: Wan table brands and domestic banks is how cooperation? Xiao Xiao: I have been in the bank for 15 years, and I am sure my face at the very beginning. Because banks are more demanding partners, he would rather not do, do not want to cause bank business losses, damage. The beginning of contact with them, if the real scale at the moment WanWang, banks will never cooperate with us. At that time, my reputation in the bank was still good, and everyone still trusted me more. So after we cooperated and cooperated with us, we did not live up to their expectations. Bank is also a circle, you and China Merchants Bank, ICBC, etc. cooperation, the other will work with you. Reporter: You also have some activities with them? Xiao Xiao: Yes, a variety of ways. For example, we sell directly in their bank mall, there are some we engage in activities with them, they lead the customer to our watch. There are also million watch online buy, installments. Reporter: After running the clock and watch many times, do you think Europeans think of the Chinese market? Xiao Xiao: Now go to the table to see a lot of Chinese people, including agents, media. The size of the brand is actually very optimistic about the Chinese market, for example, you are Chinese, you talk to him, he has the patience to talk to you. They are optimistic about this big cake in the Chinese market. Europeans do not know much about China. There are still some arrogance or prejudice against China. Therefore, some people still wear colored glasses to see us. This requires us to deal with the European brand dealers to positive show our good things in China. Reporter: You also do some public welfare activities, including sponsoring motor shows and so on. What is the value or significance of these activities in the dissemination of brand or potential customers? Xiao Xiao: This is certainly meaningful, cars and watches is a high point of coincidence. I think, like cars and like watches, most are the same type of people. So why do we go to the media by car to do some cooperation, for the same reason. Second, this is also the return of business value, according to our own strength, different stages have the strength to do more, and strive to do. This is not a return. Reporter: When is the new media platform started to be built? Xiao Xiao: It is also 12 years to start, preparation, real operation or start this year. We invited Mr. Liu Xingli to come to be the director and set up this team. I came to conceive the whole structure of commercial construction. This is done together with Teacher Liu. Reporter: What do you think about the mission or mission of this platform? Xiao Xiao: It is actually relatively independent with the million net, an objective reality. It does not serve the million watches, but an independent section. For whom? For the brand. At the same time can also give the media industry, the watch industry professionals to play their value, such as Chang Wei Ye Hao, Conway Kay Ye Hao, these teachers, they have some unique insights on the watch. We provide such a platform for them to spread. As for the brand, what new products, activities can be spread through this platform to consumers. At the same time, we will collect some customer information, to feedback to the brand. Reporter: After the establishment of this brand, is the independent operation of the business model? Xiao Xiao: I do not think it is a profitable brand. Wanwat Net is a commercial organization that is profitable, and Wan Watch World is an independent brand. I hope it plays the role of brand communication instead of making money on it. Reporter: Wan table O2O Union how to build this platform? Xiao Xiao: It is also based on the current trend. The current rapid development of mobile Internet, consumers buy watches more hope to be completed by mobile phones, this is already a consumer demand. Second, the physical stores are getting better and better, and they will wonder how they can work together as an e-commerce player, but the traditional ones are hard to change. At this time, WanWan has WanXiao advantages, they have the advantage of physical stores, we help them to do online marketing, customers to their stores to increase their turnover. So we will choose a few in each city to cooperate with them, so that the stronger. Reporter: There are some promotional activities launched the campaign? Xiao Xiao: In the past three years, I have given the whole team the task is not to sales for the purpose, the main purpose is to give back to consumers. Because we have come down in these three years, there is certainly no consumer today, no meter network. So we really come up with more than ten thousand watches for three years to consumers, customers, this is real. Including none other. Because I am a person who does not want to go all the way, most of the e-commerce businesses are engaged in direct sales, promotion, to sellers for the purpose, I am not, I sell the table Ye Hao, Sharon Ye Hao, are Is to repay consumers. Reporter: In the watch industry, are there any more influential people for you, such as business people? Xiao Xiao: I always prefer to listen to those, for example, than I started entry watch experts, industry, brand business advice, this will help me. You say especially influential people, can not think of it, most of the watch practitioners I will listen to their opinions. Reporter: In a friend, you watch is not a particularly rational person? Xiao Xiao: I'm fine, I like watches, but like some people are very persistent watch, obsessed with the kind, I have not reached that level. Reporter: You also collect the table, do you have any standard? Xiao Xiao: This is not, I just like it, I look at the technology in particular I will be very fond of. Reporter: Your watch collection number now how much? Xiao Xiao: Not too much, because I am still on my way to start a business, in fact, not much money to do this thing. The second, most of my concern about the development of enterprises, as for the collection, I am not too focused on this. Reporter: What is your usual hobbies? Xiao Xiao: The biggest hobby is to work slightly, feel more enjoyable. Reporter: Do you play golf? Xiao Xiao: do not fight. At that time they said golf, I agree with this exchange, but I do not fight. Reporter: Cooperation with consumers is helpful for stimulating potential consumption. In addition to similar auto show, golf these activities, million table will have other cooperation? Xiao Xiao: Yes , our marketing department has cooperation with outside every month. Reporter: How did you do marketing in the past few years? Or is marketing what is the value of a product brand? Xiao Xiao: Marketing is very important, especially electricity supplier, marketing is more important. But the short board of our millionaire is marketing, my own marketing is not good, my whole team has not found. Therefore, the current marketing of this post is still vacant, we want to try to make up. We are more in the foundation, supply chain, customer experience to do this, the marketing is still very small. Reporter: Your reputation for the consumer has a great effect. Xiao Xiao: Yes. Now pay attention to the word of mouth Internet. Reporter: There should also be a member system? Xiao Xiao: Yes. Reporter: Members on the management have no experience sharing? Xiao Xiao: First of all, you have to be grateful psychology, the second, to help solve the problem after the fact, from the customer's point of view what he wants. We do not like most businesses, I do membership management is to develop membership, in order to secondary sales, this is wrong. So I said, must not think of sales, think of these to do marketing, you can only really do service to customers, to solve customer problems. Reporter: From the beginning of Wanwunchang now, do you think consumers or people who do not quite understand, how are they accepting this mode? Xiao Xiao: Many people know that the watch network, especially those who like watches basically know that the watch network, but the real people in the million people to buy things is not a lot of people. We have more than 200,000 people a day, but we really have to place an order here or not. So now we need to accumulate bit by bit, so that everyone who wants to buy a watch to Wan Watch network to buy. Reporter: You introduce to others million watch network, you most want to let people know what advantages of watch network? Xiao Xiao: professional and responsible. These two, I think this is an attitude, responsible for the customer in the end. Reporter: In addition to Wan Wang network, on marketing, what else do you add or stressed? Xiao Xiao: No, I think the question you asked is basically what I want to say.