Friday's Industry Tips

Hey everyone,

As the week draws to a close, it’s time to wrap up our second installment of the “Packaging For” series focusing on the fashion industry. Last week, we explored how logistics and distribution play a role in fashion packaging, emphasizing the importance of choosing the right products to streamline the process from warehouse to store. Given the fast-paced nature of fashion, having the right packaging solutions is crucial to keep things running smoothly.

We touched upon how the fashion industry places a significant emphasis on the perceived value of its products, regardless of price point. Customers often spend considerable time selecting clothes that perfectly match their needs, and they expect the packaging to reflect that care and attention to detail. This is especially true for online retailers, who must build trust and excitement through the packaging experience.

So, if you’re part of the fashion world or just starting your own fashion business, let us know what you think! Share your thoughts or ask any questions you may have on Twitter: @kitepackaging.

Fashion-Focused Packaging Solutions

Today, we’ll be diving into some of the best packaging products for presenting clothing and accessories in a way that’s both professional and budget-friendly. Many businesses, even small ones like eBay sellers, want to add their personal touch to outgoing packages since fashion is such a personal purchase. Below are some top picks for creating an impressive package.

Postal Boxes

Postal boxes are particularly beneficial when dealing with luxury items. While we discussed mailing bags last week, those are typically used by big brands like Miss Guided or Boohoo. However, premium sites like Net-A-Porter often go the extra mile with their packaging, offering a more luxurious experience. Postal boxes, especially white ones, provide a sleek and professional look without breaking the bank. Many smaller retailers are now adopting them for this reason.

One advantage of postal boxes is that they allow you to arrange items in a specific order so that customers see exactly what you intend when they open the box. This enhances the unboxing experience and adds an element of excitement. Our white postal boxes are secure thanks to their tuck-in flap design and pizza-style interlocking options, ensuring items stay put. These boxes are ideal for luxury goods and can also give startups a competitive edge. Fashion bloggers often review products, and packaging is usually the first thing they photograph. These boxes have a matte finish for a premium look, and labels or custom designs can easily be added. They’ve been crafted to meet Royal Mail’s size regulations, allowing you to drop them directly into regular postboxes—just remember to stick the right stamps!

Tissue Paper

Tissue paper is an essential component for protecting garments and adding a touch of elegance. It helps shield items from dirt and moisture, eliminating the need for excessive protective materials like bubble wrap. From a branding perspective, tissue paper offers a chance to align your packaging with your brand identity by matching colors with your logo. Whether you’re selling in stores or online, tissue paper works wonders for all types of clothing retail.

We recommend placing one sheet at the bottom and another at the top of your package for a polished look. A common concern about tissue paper is its tendency to bleed. Our tissue paper is acid-free and bleed-resistant, ensuring safe packaging without damaging your products. Plus, it takes up minimal warehouse space, which is great for startups or businesses with limited storage.

Custom Printed Tape

Another way to enhance your brand presence is through custom printed tape. Our system lets you upload your logo, website URL, or images online, transforming your design onto tape. Made from strong, white polypropylene (with a PVC option), this tape ensures clear visibility of your branding. Simply upload your design, and within days, you’ll receive a PDF proof via email. For fashion businesses managing multi-site deliveries, custom tape helps identify shipments easily, ensuring all stock reaches its destination.

This approach is cost-effective and doesn’t require a full-scale customization project. With a turnaround time of 10-15 days after ordering, you can wait until closer to your deadline to avoid delays.

Silica Gel

Silica gel is commonly found in the fashion industry, primarily used inside handbags and shoes to absorb moisture. These small paper packets attract and absorb water or dampness, preventing damage to delicate fabrics. Keeping clothes and accessories dry is vital in the fashion industry, as moisture can cause creases or unpleasant odors, rendering items unsellable.

Silica gel is a highly concentrated desiccant, and we suggest using 5 grams of silica gel per cubic foot of volume.

Next Week

Stay tuned for a fresh focus in the “Packaging For” series next week, where we’ll explore the food industry and its unique packaging challenges. If you’re in the supermarket sector, this should be particularly interesting. Don’t miss our Packaging Doctor session on Monday either. Have a fantastic weekend!