Ozark is a company that produces high-end outdoor products in China. Its marketing manager Feng Wenjie said in an interview with reporters: “We are definitely NO.1 in mainland China. It is a brand specifically established for mainland China, and the concept of outdoor, It was only at the end of 2000 that it really became a kind of fashion. I used to go climbing in the wild in the past. I used a piece of plastic cloth and wrapped it in the night to make it a night."
According to the information provided by Ozark, the main objects of its commercial sponsorship are mountaineering and rock climbing, including the sponsorship of the Mountain Eagles's Dengzhuo Youyou Peak in 1998 and the sponsorship of the Denghua Peak Team of the Tsinghua Mountaineering Team in the same year. Feng Wenjie said: "Only in 2002, the cost we spent on these sponsorships would have reached $2 million to $3 million, especially for sponsoring mountaineering and organizing mountain climbing festivals. College students' team members cherish the equipment and often use it as a heirloom. They are different from luxury mountaineering abroad, but at least let them know what the outdoors are. This is one of the most important concepts that a new generation of young people need to understand."
Sun Bin, a member of the national mountaineering team who has just returned from training in the French Alps for January, said: “The Chinese mountaineering started in the 1950s was for political missions. It was mainly selected from various geological universities and the army and long-term specialized training. By the 1980s, the process of starting a joint venture with foreign countries had become a need for the situation because many foreigners wanted to enter Chinese mountaineering. Now the development of folk mountaineering has started, and the General Administration of Sports has included it in the national fitness plan." "In fact, no one will climb for sponsorship. It is dangerous to get more people to touch the individual's limits during climbing. What we do can only reduce the risk rather than avoid the danger."
“France’s mountaineering has developed for 250 years and it has reached such a level. The alpine guidance is the pillar of safety that sustains this spirit of adventure.†Sun Bin said, “Our current priority is to train our alpine guidance instead of relying on the past. Sherpas."
However, the Sherpas who lived for generations as mountain climbers and guides did not actually have professional licenses. The US$2,000 they earned each climbing season was already two or three times the salary of ordinary civil servants in Nepal. The Tibet Mountaineering School, sponsored by Ozark, has tried to cultivate the first "domestic" mountain guides.
Sun Bin learned in the Alps that it is very difficult to be a qualified French national guide. First of all, he had to climb 15 classic climbing routes of high altitude mountains with certain difficulty, including ice walls, rock walls and mixed terrain. Only 15 classic ski routes can be applied for. Usually there are 2,000 applicants per year, only 200 are qualified for the exam, and only 40 may pass the initial test. After a week of exams, after 7 weeks of summer (3000 Euro tuition) and 5 weeks of winter (2000 Euro tuition), it becomes a guide candidate. In this way, for two years, it is already possible to bring some simple routes to the GIAM for a card-like license. Finally, I went back to school to attend a four-week camp. I had to take the exam every day. I basically got through to this stage and finally became a real business guide. In high altitude mountaineering, the guide is very important, each route has its price, and there is also a guide company as an intermediary. The company provides customers with a directory of guides. After the customer has selected them, the guide will pay commission income to the company by 20%. An international guide to the Mont Blanc is charged 250 Euros a day and the Classic Route charges approximately 2,000 to 3,000 Euros. They are responsible for legal responsibility, because France has legislation on mountain guides.
The wizard in the film "Vertical Limit" finally chose death by himself and delivered the customer safely to Yamashita. This is the professionalism advocated by the career guide. In 2001, three jade mountain peaks from Guangdong's commercial mountaineering customers were killed. According to a memory article written by Liu, largely because of the unprofessional and irresponsible guidance. Especially after the victims Wang Tao returned to Camp C1 with untold suffering, he found that the tent had been withdrawn by the leading guide and he died there. Sun Bin said that every time he goes to climb the mountain, he will visit the tomb of Wang Tao to visit this very sorry mountain friend.
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