The Effect of Theoretical Packaging on the Marketing of Health Products from the Soft-text Propaganda of Naso-Platinum

The so-called theoretical packaging refers to the use of an advanced scientific principle that can attract people to give support and explanations to the functional aspects of health products, so that consumers can understand the scientific basis for this kind of health products for some kind of appeal. Theoretical packaging is the premise of the whole product innovation and planning and promotion of health products, and it is the premise that reflects the product differentiation and market value.

Recalling the successful market of melatonin at the time, we can see the effect of theoretical packaging on the success of health products. At the beginning of the promotion of melatonin, its contagious soft papers were proclaimed as the most important marketing tool for the import phase of the melatonin market. Some people even believe that the success of melatonin is a model of soft text marketing. It is 500,000 yuan for Shi Yuzhu. In a short period of three years, the annual sales reached 10 billion, and the company has made a lot of contribution. Actually, soft papers are just a way of propagating scientific theories of melatonin. Its success lies in its successful theoretical packaging. More specifically, it is the rendering and interpretation of the main components of leg melanin from the perspective of biological science and medical science.

The melatonin soft paper first opened with “Two Biological Atomic Bombs,” one of which was entitled “Brain Platinum Body” detonated in the United States, pointing out that the brain platinum body is an organ in the center of the human brain, known in ancient China as “Tianmu”, India 2000 Years ago it was called the "third eye." In recent years, American scientists have discovered that it is the root of human aging and the life clock of life. This discovery is like a powerful shock wave that shocked western countries. "The Wall Street Journal" published "A Revolution"; "Newsweek" actually used the "Medal Platinum Fever" as a headline to cover the cover on August 7th and November 6th, explaining the miracle of supplementing melatonin: preventing aging and improving sleep. ..., U.S. government FDA found that no matter what the side effects of melatonin, melatonin in California, the United States was quickly speculated to 1026 times platinum. However, on the scale of production today, the daily consumption is only 1 US dollar, but only 7 yuan in China. Professor Gritta of Northwestern University in the United States sighed in the television news: "The Americans are crazy for it!" In order to illustrate the scientific value of even the United States Northwestern University famous professors are carried out.

Followed by a series of popular science soft papers. Such as "a day is not equal to smoking three packs of cigarettes," "the body has only 'bell'", "Sleeping in the summer of Xueliang", "how the astronauts sleep." These articles mainly describe the harm to human body from both lack of sleep and poor intestinal health, and guide people how to overcome this harm, and cleverly integrate the scientific theory propaganda of melatonin into soft papers. Readers can easily read and cannot help but believe the magical power of this product.

This kind of soft text is read carefully one by one, and read it round one round. Everyone who has the desire for melatonin's aspirations wants to resist the "shock" in his heart and to resist the temptation of melatonin. It is impossible to buy melatonin.

From the success of melatonin relying on soft papers to complete its theoretical packaging, it can be seen that the theoretical packaging has greatly promoted a brand of health care products in Gangmeng City.

In general, successful theoretical packaging should pay attention to the following aspects:

1. Theoretical packaging is not a simple repetition of a certain function of the product, but it is necessary to track the latest trends and trends of the world's medical and health sciences, and to produce a conformity by grafting the latest medical, health and life science theories. The new theoretical system of product features completes the theoretical packaging of health products in a comprehensive sense, allowing the products to reach a higher level or leading position. In the melatonin soft text, this point is most obvious, and melatonin has not simply promoted the sleep promoting effect of its main ingredient, melanin. Instead, he began to elaborate on the brand new life sciences such as cloning and brain platinum, and cited the latest research results of scientists from developed countries such as the United States to reflect this new scientific discovery of brain white gold and its significance for life.

2. The theoretical packaging must be scientific and authentic, and have appropriate real data or data to support it. This is the condition that theoretical packaging is accepted by consumers. A careful study of the soft papers of melatonin will reveal that when melatonin is marketed in a certain market, it usually only selects 2-3 authoritative local newspapers to publish, and it must have local party newspapers. Such newspapers are more likely to be believed by consumers. Moreover, in the content, the propaganda of the theory generally has a clear and specific source. Such as the United States "Wall Street Journal", "Newsweek", Japan's "Asahi Shimbun", China's "Reference News" and other authoritative media. Even the hundred-year-old Zhang Xueliang is an example. How can you not believe it?

3, theoretical packaging must have enough funds to rally, so that it has a major impact, local propaganda can not have a sensational effect. The promotion of melatonin in soft papers is the main method for the packaging of melatonin's advanced theories. When melatonin spreads goods to that place, it must select local influential media to publish it. In addition, it is necessary to select influential pages and publish it with high demands on the layout. The input is naturally great.

Only after successful packaging of theories will health products be able to give consumers value for money, so that health products that cause crises due to quality problems will win the trust of consumers and dominate the market.

Reprinted from: China Pharmaceutical Network