The furniture industry is expected to become the primary industry in the next five years

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As the “Twelfth Five-Year Plan” countries promote the transformation of economic growth mode and adjust the economic strategy from export-oriented to domestic demand-oriented, industry veterans expect that the furniture industry will also usher in the best opportunity for transformation, and its market output value in the next five years. The increase is expected to exceed the automobile industry and become China's largest industry.

The Chinese furniture industry has experienced a period of infancy and early growth in the past three decades, and is now in the middle of growth. After 2015, it will truly enter the stage of growth and maturity. According to incomplete statistics, the total retail sales of the whole society increased by 15.5% in 2009 compared with the previous year. The furniture industry surpassed the growth of construction, decorative materials and automobiles, with a growth rate of 35.5%. In the first three quarters of 2010, total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, which is the fastest growing industry.

At present, China's furniture production capacity has occupied 25% of the world, becoming a veritable first furniture manufacturing country. In 1978, just after the reform and opening up, China’s furniture had a market of 1.3 billion yuan, and the total amount has now reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, the industry will reach a total output value of 243 billion yuan.

China's furniture industry is mainly distributed in the Pearl River Delta, the Yangtze River Delta, Bohai Rim, and Sichuan Province. According to reports, Guangdong accounts for 50% of the total capacity of the Chinese furniture industry, 15% in Zhejiang, 8% to 10% in the Bohai Sea, less than 15% in the Northeast, and nearly 10% in Sichuan. These areas are mainly furniture industry chains formed by natural accumulation. Most of them are extensively produced and operated, and the degree of industrial concentration is low. As a result, the upstream and downstream links of the industrial chain are not tight, which increases the cost of the entire furniture industry. For example, Shenzhen is the center of furniture manufacturing, but it is not a logistics center. The distribution can only go to Shekou, and the procurement of raw materials is going to Dongguan.

"This extensive production mode has led to the formation of a consumer brand in the entire industry at this stage, and its international competitiveness is weak. Although China's woodworking technology has historically been in the leading position in the world, after decades of reform and opening up, it has become the world. The first furniture manufacturing country, but in the world home decoration industry is still not very competitive." Industry insiders said that the so-called consumer brand is rooted in the minds of consumers to join the agency brand, such as the mention of air-conditioning consumers think Gree, talking about the preferred Haier refrigerator, but mentioning the furniture industry, I am afraid that it is difficult for consumers to open a brand.

Source: Changsha Evening News

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