For the wardrobe industry, home stores are an essential terminal channel. However, in the period when the home building materials industry is facing a major reshuffle, it is not a long-term solution to rely entirely on the home store model. Wardrobe enterprises must not only strengthen their independent innovation capabilities, accelerate transformation and upgrading, and expand channels. They also need to focus on selecting strong and well-serviced store brands, “do not put eggs in one basketâ€.
The home industry is faced with various difficulties and various doubts have emerged. However, “big home†is still the dream of the industry, and the industry chain and sales chain should be extended as much as possible. Red Star Macalline still does not implement the “Hundred Mall†plan. Abandoning the model of commercial real estate and taking a different approach to building a “smart†home store; while home improvement and home furnishings have become an important part of the “big home†model, Guangzhou’s local good luck, Hongshuwan and Baishi’s home are as rich as possible. Your own product line. Some insiders believe that the expansion of traditional home building materials enterprises into the downstream areas of the industrial chain will be a good choice for the development of home furnishing enterprises in the next step. Home integration is a major trend.
Gao Hucheng, Minister of Commerce, said that the growth rate of household consumption has accelerated month by month and presented four “fasterâ€: commodity consumption is growing faster than catering, rural areas are faster than towns, networks are faster than entities, non-durable consumer goods are faster than durable consumer goods, but energy saving And smart home appliances, home building materials, etc. will become the growth point of the consumer market in the second half of the year, and online shopping will also become a growth point. The Ministry of Commerce plans to introduce specific measures to further invigorate circulation and promote consumption, and drive the consumption of durable goods such as home appliances, homes and automobiles.
The advent of the era of big homes will once again change the ecology of the home industry. In the case of a relatively surplus store, there will be a phenomenon of “sucking goldâ€. The service is good, the brand is hard to sell, and the small and medium-sized stores with weak service and brand face a lot of survival pressure. According to the current situation of the home building materials industry, it is predicted that some enterprises will win, become bigger and stronger, enterprise branding demand will lead to big brand independent stores, and new terminals such as home clusters and brand independent store clusters may also appear.
“The people in the industry are optimistic about the future prospects of the home industry. Many companies tend to step on the brakes and only step on the gas pedal. Contrary to the market situation, at least 6 million square meters of home stores are added every year in the country, showing a surplus situation. "The head of a company is so studed that the future competition in the home furnishing industry must be even more fierce. Now that the manufacturing industry is overcapacity, it needs to find a platform to digest the products, which makes the expansion of the home store still exist for a long time, but the surplus of home stores In the end, the industry will be reshuffled, resulting in some excellent stores winning and expanding, and some stores will be shuffled out.
With the help of home stores to force channels and sales, the wardrobe enterprises naturally have to grasp the timing and occasions. The courage to face the wind is certainly admirable, but it is also a strategy to observe its actions. In the wardrobe market, enterprises are producers, and they need to accept all aspects of the wardrobe consumers; in the home store, the wardrobe enterprises are converted into settled businesses, and the hardware facilities and soft services of the stores are purchased, so how to obtain the highest cost performance, the enterprise The heart should be considered by yourself.
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