The concept of “buy and live†is born, and the soft-pack design still sings a supporting role?
In recent years, China's real estate industry has developed vigorously, and many developers have begun to focus on the development of hardcover houses, so the concept of “buy at any time to live†has emerged. In this way, the customer not only avoids the trouble of home design, but also can directly enter the purchasing steps of soft products such as furniture, curtains and accessories.
After the era of "home hard wear design", will the home decoration company integrate and change the "hard-packed" gene, and combine the "soft-pack design" to change the home design market?
According to relevant reports, the “Hardcover House Era†accelerates the market development of soft-pack design, but the home improvement company will still focus on “hard-pack design†as its main business. Many professional designers in the industry said that at this stage, home improvement companies will face huge risks and challenges in blindly integrating the hard-wear design market.
Home improvement company "hard-packed genes" difficult to change
Designers will provide customers with design suggestions for soft-packed products later in the hard-wearing design, but most home furnishing companies in China have not yet fully formed the system's soft-pack design and operation department. At present, Beijing's major home decoration design companies have not integrated the soft-pack design service into the main decoration content, the hard-wear design still plays the leading role, and the soft-pack design is very embarrassing.
According to relevant reports, the delivery of refined decoration houses in the future may reach 80%. The long-term development of the soft-packing market is the trend of the times, but the mature industrial chain or business model has not yet fully formed the system.
Many furniture design studios in Beijing have adopted a cautious attitude towards the concept integration of soft-pack design. Even if the business of starting soft-pack design has begun to rise, it seems that it is still difficult to get the public's approval. According to relevant surveys, the soft-pack design is more popular among the 70s, 80s, and 90s. Therefore, the concept of soft-pack design is deeply rooted in the people's mind, but it is very close.
Soft-pack design high-end vip studio is imperative
Take a well-known home design agency in Beijing as an example. The company launched a soft-packed hall in 2012. Mainly engaged in home furnishing and soft design products. The inherent operation and management are not included in the scope of home softcover.
According to the relevant person in charge of the enterprise, the development of domestic soft-pack design seems to be rapid. In fact, it is still only providing soft-packing services for customers with needs. The hard-wearing design style still controls the design style of soft clothing. This morbid home design approach is expected to last for a long time. Therefore, the concept of extraordinary home design remains unchanged, and the furniture design industry is still difficult to achieve further development.
The current soft-packing market is very similar to the current situation of the home improvement market many years ago. Although the soft-packing has not yet become a must for consumers, the development trend is definitely fast enough. Mr. Yu, the professional class teacher of Zhonghe Fashion Furniture Furnishing Design, believes that the soft-packed consumer groups are mainly concentrated in the high-end consumer groups, but the concept has gradually been accepted by the masses. In the future, there will be a large number of professional soft-clothing design companies. The establishment of high-end vip studios for home decoration company's soft-packing design is imperative, otherwise it will be eliminated by the times.
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