Consumers have to ask, what is soft. A smart little friend gave the most vivid explanation: Turning the house upside down, the ground as the ceiling, everything that can fall, is probably a soft-packed category.
In fact, the issue of the size of “after the renovation†has become more and more important. The term “soft dressing†has also been quietly embedded in the hearts of consumers. The hordes of home improvement companies, home brands, and designers have declared that they can do soft clothes. Compared with the dirty and tiring activities of the basic decoration, the volume of the soft-packed market in the “excellent color†stage has increased sharply.
After the basic decoration, it is nothing more than furniture, lamps, curtains, fabrics, decorations, etc., and as a key part of the investment, consumers are more enthusiastic about the study of furniture, but also have more experience. In addition, the home textiles of the lamps and lanterns are extremely cold. However, just as make-up is the crowning touch, people's understanding of home decoration is becoming mature and comprehensive. Finally, the content with the strongest finishing effect has gradually gained attention in recent years.
However, there is a market for what kind of consumers are there. Over the years, people's concept of “making it easy to buy and buy†for lamps, home textiles, and decorations has led to “chaos†in related markets. The price confusion, the unknown origin, and the copying of my imitation are not uncommon. Related stores or sales platforms are accustomed to "profit in the chaos", the relevant manufacturers did not focus on standard products, innovation and research is even more empty talk.
What is the cause of chaos? Is there a good product? When can we regulate business? Consumers, like us, are eager to know the answer.
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