[China Packaging Network News] The growing demand in the market, the pressure to survive, and advancements in flexographic printing technology have led many label printing companies to gradually adopt narrow-width unit flexographic presses. However, customer needs are the driving force behind innovation, and continuous improvements can lead to significant breakthroughs. We believe that through gradual innovation, the visual appeal of labels will eventually reach new heights.
According to recent survey data, narrow-width unit flexographic printing presses are experiencing rapid growth in the label printing industry. A significant number of label printers in China have started paying attention to and investing in these machines as a replacement for traditional letterpress methods. Especially in East and South China, where companies have more progressive ideas, there is a high level of acceptance for flexographic printing.
The main reasons behind this shift include market demand, survival pressures, and technological progress. In an environment where economic growth is slowing down, businesses are focusing on reducing inventory, meeting tight deadlines, and cutting costs. As a result, label suppliers are under increasing pressure to manage delivery times, production efficiency, and cost control effectively. Features such as servo control, automatic registration, and pre-printing functions have become essential when purchasing flexographic printing equipment.
Customer demand continues to be the key driver of innovation. Guangzhou Dowell Printing Machinery Co., Ltd. has always focused on R&D and innovation, positioning itself as a leader in the field. According to Mr. Li Zhiheng, Deputy General Manager of Duoweilong, "In the past two years, the market has changed rapidly, and the level of automation in flexographic presses has increased significantly. Duoweilong has also made major improvements. Previously, flexographic presses were mainly used for large-volume jobs, but now the situation is completely different. Through continuous technical upgrades, our flexographic presses now feature servo control, automatic registration, and a short paper path design, which better meet the needs of label printers for short runs and material-efficient printing."
Duoweilong's latest model, the MF330S2 dual servo multifunctional flexo press, is specifically designed for medium and short-run label and packaging printing. This machine uses a dual servo control system, integrates pre-registration devices, and features an ultra-short printing paper path. Its modular design allows for flexible switching between flexo, gravure, and cold press units. It minimizes waste, maximizes efficiency, and offers high production capacity to meet diverse market demands. It supports various applications, including label printing, flexible packaging for paper and plastic, and rigid box packaging.
Staying close to the market, combined with strong R&D and technological capabilities, has always been Duoweilong’s core strength. President Li also shared his insights on the label industry's development in 2015. “With the growth of e-commerce logistics, the explosive expansion of the logistics label market presents a great opportunity for label printing companies. More brands will also take advantage of this trend. Another promising area is the integration of RFID tags, which require high specificity and advanced technology. Duoweilong plans to develop specialized printing and integrating machines for RFID tags. Additionally, some domestic brands are starting to use plastic sheets for packaging, and we are exploring flexible printing solutions tailored for plastic sheet printing. These are all areas we plan to focus on in the future.â€
Innovation brings beauty to labels, and we hope that Duoweilong’s technological advancements will give small labels a bigger stage to shine.
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