[China Packaging Network News] The evolution of the label printing industry has been driven by market demands, survival pressures, and advancements in flexographic printing technology. As a result, many label printing companies are gradually adopting narrow-width unit flexo printing presses. However, customer needs remain the core of innovation, and continuous improvements can lead to significant breakthroughs. We believe that through gradual innovation, the aesthetic value of labels will be fully realized.
According to recent survey data, narrow-width unit flexo printing presses are experiencing rapid growth in the label printing sector. A growing number of Chinese label printers are beginning to focus on and adopt these machines as an alternative to traditional letterpress methods. Particularly in East and South China, where companies have more progressive views, there is a high level of acceptance for flexographic printing.
The main reasons behind this shift include market demand, competitive pressure, and technological progress. In an environment where economic growth is slowing down, brand manufacturers are demanding faster delivery, reduced inventory, and lower costs. This puts immense pressure on label printers, who must ensure timely production, efficient operations, and cost control. Features such as servo control, automatic registration, and pre-printing capabilities have become essential when purchasing flexo printing equipment.
Customer needs continue to drive innovation. Guangzhou Dowell Printing Machinery Co., Ltd., known for its strong R&D focus, has consistently emphasized innovation. As Mr. Li Zhiheng, Deputy General Manager of Duoweilong, explained, “In the past two years, the market has changed rapidly, and the level of automation in flexo presses has increased significantly. Previously, flexo machines were mainly suitable for large-volume jobs, but the current situation is completely different. Through continuous technical upgrades, our flexo presses now feature servo control, automatic registration, and a short paper path design, meeting the needs of label printers for short runs and material efficiency.â€
Duoweilong’s new MF330S2 dual servo multifunction flexo press is specifically designed for medium and short-run label and packaging printing. It uses a dual servo control system, combined with pre-registration devices and an ultra-short printing paper path. Its modular design allows for flexible switching between flexo, gravure, and cold presses, minimizing waste while maximizing efficiency and production capacity. It can handle various printing tasks, including labels, flexible packaging for paper and plastic, and rigid card box packaging.
Staying close to the market and combining R&D with technology has always been Duoweilong’s core philosophy. President Li also shared his insights on the label industry’s development in 2015. “With the growth of e-commerce logistics, the explosive expansion of the logistics label market presents a great opportunity for label printers. More companies will also enter this space. Another promising area is RFID tag integration—RFID tags offer high specificity and require advanced technology. Duoweilong is developing specialized printing and assembly machines for RFID tags. Additionally, some domestic brands are starting to use plastic sheets for packaging, and we are exploring flexible printing solutions tailored for plastic sheet printing. These are key directions for our future development.â€
Innovation brings out the beauty of labels, and we hope Duoweilong’s technological advancements will provide a bigger platform for small but impactful labels.
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