From 2010 to 2011, the international market was sluggish. Due to the financial crisis, foreign anti-dumping policies against China, and the expectation of RMB appreciation, the export environment of the home market was not optimistic, so the home export market silently “fighted†domestic sales.
The author entered the 27th Guangzhou Furniture Fair and passed the interviews of enterprises, which confirmed the common phenomenon of “export to domestic salesâ€. Among the ten companies that I interviewed randomly, four of them said that their products were first sold in the domestic market. In the interview, the sales director of Park Fengtang's century-old wooden furniture said that Park Fengtang entered the domestic market for the first time. In order to cater to the tastes of domestic consumers, he also developed a number of new products for Chinese consumers. It can be seen that furniture companies that supply exports have begun to pay attention to the domestic market.
Since so many enterprises export to domestic sales, what impact does this have on the Chinese consumer market?
First of all, from the price that consumers care most about: domestic sales are less than a part of the tax on exports, the cost of foreign trade products can be relatively reduced; and the advantage of quantitative production has almost no backlog, making it more dare to make big discounts. . Consumers are naturally happy to pay.
Secondly, after passing the international quality standards, the quality of exported products is guaranteed.
Finally, the domestic decoration style is also increasingly advocating foreign styles, European, American, Japanese and Korean styles have entered the Chinese consumer family. Therefore, domestic sales of foreign trade products are still very easy to be accepted by consumers in the domestic market.
Although export to domestic sales is undoubtedly a favorite of consumers, but for domestic small and medium-sized furniture companies, it is a deadly attack. In the face of the "domestic war", this war of no smoke, how should the domestic furniture market go? We will wait and see.
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