This year's furniture market has made many people sigh and sigh. How can it be a "depressed" situation? Seeing that the end of the year is approaching, the furniture market is also feeling more and more "chill", but in fact, it is carefully observed. There is still a little "warmness" in the "cold flow". How to grasp these subtle opportunities is a matter of opinion.
High-end furniture "advanced against the market" into a trend
The weather is getting colder and the furniture industry is entering the off-season. At a time when various companies have adjusted and contracted to prepare for hibernation, the high-end Meikemei family has expanded aggressively. First, the second facade store that merged 21 sets and tens of thousands of home brands was officially rooted in Gaoxin. Then, Meikemeimei scored twice and held a “top-end†set for luxury homes in Hangzhou. The new product of "San Carlo" is released. Zhao Ge, general manager of Meikemeijiadian system told reporters: "Insist on, this is the insistence on the market, and it is the persistence of consumers."
The reason why high-end furniture brands are favored is that there is still demand in the market. An industry insider said: In the past years, the furniture brands that succumbed to the mid-end consumption have been under major operational pressures this year. The market forced them to temporarily adjust their development strategies, but they fell into the dilemma of “can’t go up and not go downâ€. This in turn gives high-end brands a good time to strengthen brand positioning.
In the past two years, Xi'an, an ancient capital of history, has gradually become a "hunting ground" for high-end furniture and even luxury furniture. A sofa of 300,000 yuan, a carpet of 500,000 yuan, and a bookcase of 1 million yuan have become commonplace. Italian summer sofas, Persian classic carpets, Alexandra furniture, American home giant silk mattresses, German Bai Li, Versace furniture, Pacific Golden Palm, Ingrid and other high-end brands have been high-profile debut. Judging from the national situation, the furniture brands that have always insisted on taking the high-end route have been very stable this year. It can be seen that the development strategy of Meikemeijia’s “disorderly chaos†is a wise move.
The person in charge of the Chinese style of the Redwood Yajuge told reporters: "The consumers of high-end brand furniture are generally not affected by market changes, and their consumption behavior is relatively fixed and normal. They are willing to believe the brand compared to ordinary furniture. Furniture, I believe that a penny is worth the goods. Therefore, the sales of local high-end mahogany furniture has not been affected."
High-end consumers "return" Beishangguang is no longer a directional purchase
In the era of the lack of large-scale high-end furniture stores in second- and third-tier cities in the past few years, some consumer groups have taken Beijing, Shanghai, Guangzhou and other first-tier central cities as buying land. Nowadays, with the increase of large-scale high-end stores in second- and third-tier cities, some high-end consumers who originally went to Beijing, Shanghai and Guangzhou to purchase furniture have begun to look at second- and third-tier cities. From the local purchase of furniture, not only these consumer groups have “ Backflow, while consumers in the surrounding areas have gradually become new buyers of high-end furniture stores.
Mr. Liu, the owner of a Shunchi Blue County in Shijiazhuang, said that he had experienced buying furniture from Beijing. At that time, Shijiazhuang had “good†furniture. If you want to buy a good brand of furniture, you have to go to the big city. Nowadays, the furniture brands here are more affordable than the first-tier cities. Therefore, he did not go to Beijing for the new furniture. He went shopping in several local large-scale stores and made a one-stop mess. Mr. Ma, who traveled from Qingdao to Shijiazhuang, also praised the furniture store in Shijiazhuang, saying that “the furniture store environment and brand in Shijiazhuang are good. Many of the big brands that originally thought that only Shanghai can be seen in Shijiazhuang.â€
In some areas, the furniture industry is developing well and the industry says it is “very activeâ€.
At the end of the year, although the furniture industry as a whole has been sluggish this year, it has caused many people to complain, but there are still some regions and people in the industry who are quite optimistic about their attitudes and opinions. Recently, Mr. Zhao Zhuohua, Chairman of the Anhui Furniture Association, during the interview at the Hefei Yaohai (Wuli Temple) Home Expo Center, introduced the current situation of the furniture industry in Anhui Province and Hefei City this year, and was extremely optimistic about the 2011 furniture in Anhui Province. The industry is booming and clearly stated that “this year is the most active year for the furniture industry in Anhui Provinceâ€.
The furniture industry in Anhui Province is the most active year in the context of industrial transfer and industrial upgrading and the continuous development of the province's economy. First of all, the national first-line store brands have been settled in various cities and counties in Anhui Province, creating a benign and high-quality environment for the home building materials industry in Anhui Province, so that more domestic and foreign excellent brands can settle in the furniture market in Anhui, which makes us The vast number of consumers in Anhui have more choices and consumption space.
Under the new form of industrial transfer, Anhui Province is a very good area to undertake industrial transfer. The home industry park in Suzhou and the home industry park in Fuyang are currently in good operation. The two industrial parks are built. It will better attract more production enterprises and more furniture brands to Anhui production and operation. This result will directly promote the new situation of the total amount of furniture in Anhui during the 12th Five-Year Plan period, which will play a very positive role in the future rise of the Anhui furniture industry and the economic development of Anhui.
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