The "Da Vinci" fraudulent turmoil has caused imported furniture to encounter a crisis of integrity. At the same time, it has also allowed domestic high-end mahogany furniture to take advantage of the opportunity. Not only is the popularity and sales volume rising sharply, but the consumer groups are becoming younger. According to industry analysts, the increase in sales of mahogany furniture, in addition to borrowing from the “Da Vinci†fraudulent turmoil, is also related to the deep-rooted solid wood concept of the Chinese people and the rising price of redwood.
"Since the middle and late July, the traffic volume of the stores in Zibotang has increased significantly. Compared with May and June, the passenger flow of consulting mahogany furniture is at least 20% to 30%." According to the relevant person in charge of Zibotang Redwood, according to the inventory in early August, The company's overall sales performance rose by about 15% compared to June. Qiu Zhikun, the sales manager of another mahogany seller, Yonghua Redwood, also revealed that not only Zibotang and Yonghua, the sales of the overall mahogany industry are steadily rising, and the sales volume of Yonghua Redwood is also between 10%-15%. .
“Before I saw the mahogany, I was old and middle-aged. Since the Da Vinci incident, I obviously felt that there were more young people coming to the store to see the mahogany furniture.†A female salesperson at the Zhujiang New Town Club’s home even the Tianhong counter told The author, among the young people who have recently consulted mahogany furniture, more than one mentions that they were former fans of foreign furniture, but after several considerations, they began to look at domestic high-end mahogany furniture. Senior industry insiders believe that in addition to the Da Vinci incident, the trend of rejuvenation of mahogany consumption may be the lasting potential factor to promote future rosewood furniture prices and sales growth.
"The Chinese people generally have a deep-rooted solid wood complex. In the eyes of the Chinese, solid wood not only represents comfort and security, but also represents taste and grade. The more the industry's drawbacks of 'solid wood is not real, material fraud' appears, this The more complex the solid wood complex is. In recent years, due to the scarcity of redwood resources, the price of redwood has remained high. After the continuous rise in the first half of the year, the price has been relatively stable in recent days, and some consumers who are watching the money are starting to wait. Buying." In the view of Qiu Zhikun, sales manager of Yonghua Redwood, the increase in sales of rosewood, in addition to the impact of the Da Vinci incident, also has internal objective factors.
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