Jin Liwei, President of Lauka Furniture: Do not cut the price as the core of promotion

Home hotline: Hello! It is understood that the problem of difficulty in recruiting wardrobe enterprises after the year is still serious, and Lauca signed a contract with Xuehua, the E-learning network merchant of Time Guanghua in the end of 2013. Excuse me, the original intention of cooperation with Time Guanghua E-learning is to alleviate the problem of “difficult employment”. At present, how is the work situation?

Mr. Jin: The problem of “difficulty in working” after the year is a difficult problem for many Chinese companies. The Loka Wardrobe knows that talent is the key to enterprise development, so it has always been committed to humanized care management, so we 2013 The annual talent guarantee rate is very high, and there is no difficulty in employment after the year.

As for the cooperation between the Lauka wardrobe and the era Guanghua E-learning, it is based on the strategic consideration of the company on the development path. We have made major upgrades in our training strategy through market research, comprehensive enterprise and dealer training. With the improvement of the level of social informatization and the arrival of the era of big data, enterprises can only adapt to the trend of the times and not fall behind the trend. The cooperation between the Lauka Wardrobe and Time Guanghua E-learning is to meet the training demands of strange internal and national distributors, to solve the practical situation of enterprise training, the dilemma in time, space, location and effect, thus providing more for dealers. Excellent service to achieve a win-win situation for both the company and the dealer.

Home Hotline: What is your expected effect on this cooperation?

Jin Zong: This cooperation can form a 24-hour seamless docking study. On the one hand, it is to shorten the on-site training cycle of the current dealers of the Lauka wardrobe, improve the progress of the later learning and tracking, enhance the training coverage, and quickly improve the comprehensive ability of the dealer team. Quality, to a greater extent meet the national dealer training appeal. On the other hand, in order to build a learning-oriented enterprise, a wave of all-member learning is set up within the enterprise, and the learning habits of active, independent, and mutual help are cultivated, and the core soft power of the enterprise is enhanced.

Low price is not a promotion of core enterprises should be self-regulation

Home hotline: March is a well-known promotional season, the wardrobe's promotional methods are varied and even become a kind of "chaos." What do you think about this?

Mr. Jin: Customers are willing to buy our products is value, not price. I think that if you want to make your brand bigger and better, you should work harder on the quality and service concept of the company. Wardrobe companies should evade the issue of promotional price wars, avoid the fundamentals of hurting companies by bargaining, and do not regard price cuts as the core of promotional propaganda, only short-term benefits. Enterprises should let consumers buy the most cost-effective products during the event and feel the best service of the company. We launched the Rauma wardrobe this time to give thanks to the Tmall Lauca flagship store, buy the voucher online, and experience the service of the store offline. And there is a corresponding amount of the store vouchers to send. If you have not purchased the product, you can also withdraw the Tmall vouchers. We must let the consumers consume their own experience, choose their own, and give consumers the best quality service.

More online and offline "3·15" discounts

Home hotline: As "3.15" is being valued by more and more consumers, there are more complaints about wardrobes. What kind of responsibility do you think companies have in this regard?

Jin Zong: The company is based on honesty. I think "good brand = good quality + good delivery + good service + good image + good design + good persistence". The Lauka brand is guided by the six good ideas and strives to serve all customers.

Home Hotline: What marketing activities did Lauca do during the “3.15” period?

Jin Zong: During the period of March 15th, Laukat has been supporting the consumers through the following two ways.

First, the physical store: Klaus's dream of spring, with the quality of the strict management of the Germans, serves the dream of Chinese people's happy custom home.

Second, Tmall Rauca flagship store: 10 yuan appointment designer on-site measurement, appointment to send a gold discount on the fold! Specific details readers can go to the Loka stores or Tmall Ruka flagship store for consultation. Thank you for your support of the Lauka wardrobe!

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