Liu Zhong, Manager of Meibu Stairs Marketing Department
[Reporter] Mr. Liu, hello, first of all, I would like to know what products we bring to this exhibition?
[Liu Zhong] Thanks to SouFun Home. This time, Meibu is also coming here every year at this exhibition. This exhibition attracts a lot of people, and it can be said that there is an endless stream. It is a system. It does not bring a wooden door and a window. It is how each home connects the system. This is a difficult step in the whole. In the past 10 years, Meibu has been pondering one thing, that is, turning customization into large-scale production and industrial production, so if it becomes industrialized production and opens up this industrial chain, then it is for society. Resources are a very big contribution, and in the whole society, it brings very high benefits to consumers.
[Reporter] Yes, what kind of expectations do you have for participating in this exhibition this year?
[Liu Zhong] We are very interested in our products at this exhibition. Our products include our windows, including our wooden doors, our custom flooring, are a new concept, a new concept. To launch. Subvert the things of this industry and continue the whole process.
[Reporter] You have already said that we participate in this exhibition every year. Do you think consumers have changed the consumption trend of this wooden door and stairs in recent years?
[Liu Zhong] Throughout the whole wooden door industry, because of the mixed wars and the pattern of the group, the threshold of the wooden door is relatively low, and the good is also very good, but the small one is more popular, and the whole division is relatively large. In this case, who can stand on the customer's needs, rather than follow the trend, to do this, its overall advantage can come out.
[Reporter] What is the distribution of our channel construction now?
[Liu Zhong] Our channel distribution will also be based on our own channels, as well as external development of a channel, two models to carry out, will also use some of the online, and the home is very good to cooperate, in On a platform, multi-channel development.
[Reporter] Are we now in possession of the 1st and 2nd grade markets, or the 3rd and 4th grade markets?
[Liu Zhong] We basically have 1, 2 and 2 markets. We are still facing relatively high-end customers, high-end consumer groups.
[Reporter] In 2012, the market was relatively sluggish. What do you think about this market?
[Liu Zhong] In 2012, everyone is also recognized as a cold talk of real estate. The whole consumer group is watching, so the whole building materials industry will be in an extremely cold place. But there is no shortage of its rigid demand, rigid demand, and some high-end consumer groups here. According to our current M-type consumption pattern, the high-end consumer group is still in the rising stage. The low-end one may be waiting to see, but China’s real estate The energy must be released. This energy has already gathered and will be released sooner or later. Our entrepreneurs are also the time to practice internal strength. Who can do this well and rush to the market, then the future development, the opportunity is reserved for those who are prepared.
[Reporter] "315" is coming, what marketing plan do we have here?
[Liu Zhong] "315", we will have a fairly good marketing strategy as a whole. That is to say, our consumer goods are very affordable, bringing you a new experience, new value, and bringing this festival.
[Reporter] The last question is to use the opportunity of "315". I hope that you will send a declaration of good faith to our netizens.
[Liu Zhong] I am very grateful to this platform for bringing us this opportunity. Here I will give the "315" mass consumer groups, consumers, we will be honest, we will present our good products to everyone and enjoy the logs. Bring life.
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