The impact of the financial crisis on the furniture industry can be far-reaching. On the one hand, export-oriented furniture enterprises are affected by the external economy, which will inevitably shift their focus to domestic sales, which has intensified the competition of domestic furniture; on the one hand, consumers are holding on to the currency and increasing Inventory pressure; on the other hand, operating costs (such as raw materials, labor costs, publicity costs) continue to increase. These factors have made the furniture people feel pressure. Of course, these effects should be good in the long run. First, it forces some furniture companies to transition from extensive management to refined management, and secondly accelerates the natural elimination of the furniture industry. This has promoted the better and healthier development of the furniture industry.
Wei Bin, Vice President of All Friends Furniture:
Establishing consumer confidence will win market opportunities
The current global financial crisis is a big challenge and test for the entire furniture industry, so far it has not been shown. I believe that the first is that the development of the entire real estate in the early stage is relatively rapid. Many people have bought a house. During this period of time, they are still undergoing renovations and entering the relocation. The demand is still very large, and now the country’s macroeconomic regulation and control is appropriate. Now the purchasing power is still very strong. We have a characteristic in China. Unlike foreign countries that consume in advance, why do you like the US subprime mortgage crisis is very serious, because all of these citizens have already consumed their income in advance? China has a traditional concept of saving money. The entire asset is stocked here, and now it is only his grasp of the consumption, how to grasp the proportion of consumption. Therefore, what I think is important to the current impact is how we build consumer confidence. This is very important.
However, although we have seen the impact of the entire financial crisis on China as a whole, we are also full of opportunities. Why do you say this way? First, we now have a different market positioning for the entire brand because we have a step-by-step brand positioning model. If we are all targeting the primary market in Shanghai, Beijing, and the provincial capital cities, the impact will be relatively large. If the positioning is in the second and third-tier markets, the relative impact will be smaller, and now The country's macro-control policies are also supporting the development of the third- and fourth-tier markets, so we believe that the staging model gives our companies a lot of opportunities in the market. Under the current situation, we should strengthen internal management and pursue lean management and refined management to cope with changes in the situation.
Yin Hongjian, Chairman of Shuanghu Furniture:
We have full confidence to overcome the current difficulties
The impact of the financial crisis on the furniture industry can be far-reaching. On the one hand, export-oriented furniture enterprises are affected by the external economy, which will inevitably shift their focus to domestic sales, which has intensified the competition of domestic furniture; on the one hand, consumers are holding on to the currency and increasing Inventory pressure; on the other hand, operating costs (such as raw materials, labor costs, publicity costs) continue to increase. These factors have made the furniture people feel pressure. Of course, these effects should be good in the long run. First, it forces some furniture companies to transition from extensive management to refined management, and secondly accelerates the natural elimination of the furniture industry. This has promoted the better and healthier development of the furniture industry.
The current market environment is a challenge and a torment for companies, because no one knows when to start a recovery. Open source and throttling should be the current choice. In terms of throttling, we mainly reduce the cost and unnecessary loss of each link through refined management. In terms of open source, the first is to increase the speed of new product development and market entry, and the second is to strengthen the construction of marketing teams and increase marketing efforts. Enhance the overall competitiveness of the company through both internal and external repairs.
Every enterprise has the characteristics of each enterprise. Our company can go to today and can be recognized by dealers and consumers all over the country. I think there are some points. The first is the strategic vision and the spirit of hard work, which makes us accurate. Grasp the trend of the industry and the needs of the market. The second is that we care about the competitiveness of the product itself, so we work hard on product development and product quality. The third is the construction of the core team. Talents are the core embodiment of competitiveness. Therefore, the development of talents and talents is also the core of our company's development and growth.
This year is the 20th anniversary of the establishment of Shuanghu Furniture. We have gone through an extraordinary road to entrepreneurship. For 20 years, it should be a memorable year for our company. We are considering a commemorative event, but specifically The plan has not yet come out. However, in the marketing activities of the terminal, we have already performed for the 20-year commemoration, mainly to hold promotional activities for grateful consumers, so that more people can use the double tiger furniture.
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