It is reported that this year's winter wine and wine will change direction, the low-priced small packaging liquor market is optimistic, wine manufacturers are targeting business opportunities have launched low-priced small packaged liquor, which is a high-profile listing of three or two good wine is Has attracted the attention of people in the industry. It is different from the common 125ml small packaged liquor on the market, with a capacity of 2-3, which is ingenious. An oil poem on the packaging of products has attracted many consumers. “The strong heroes of wine and spirits are encouraged to drink for three or two or three; if there are no two or three or three, they dare to go to Yangsan.†Not yet drinking makes people proud. It is understood that the unique capacity of packaging design, heroic heroic cultural concept, making three or two good wine just came into the eyes of the vast number of consumers.
As the saying goes, the amateurs are busy watching.
After the listing of the market, the next step is how the market will operate. This is what many distributors are more concerned about. In response, Lin Shixing, general manager of Changsha Sanzuohao Wine Co., Ltd., made it clear that he will “take a low-cost and rapid expansion model and focus on the secondary and tertiary markets.â€Lin Shixing is a senior expert in the liquor industry who has worked hard for many years and has a unique understanding of the domestic liquor market situation. He believes that China's high-end market pattern of high-end white wine is fiercely competitive, but there is still a lot of room for high-quality, low-price, low-priced, small-packaged liquor, especially in the second and third-tier markets. At present, the second and third line market regions are inhabited by consumer groups that account for more than 80% of China's total population - over 100 million rural non-agricultural population and more than 900 million rural populations. The market has great potential. At the same time, with the development of the rural economy, farmers’ pockets slowly began to bulge. The original poor quality liquor of 1-2 yuan a pound in the rural market has gradually failed to satisfy everyone's needs. Therefore, the market calls for a "high quality , the popular, inexpensive "Liquor products to fill the gaps in the market.
Reprinted: Chinese bottle net
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