YSG Studio: Highly Customized Interiors With A Rebellious Spark

YSG Studio 's bespoke interiors are infused with a daring spirit, blending traditional craftsmanship with bold creative expressions. Each project is meticulously crafted, balancing whimsical elements with practical functionality. Explore the fusion of vibrant hues and dynamic textures that define these extraordinary spaces.

Known for her fearless approach to design and innovative color palettes, Yasmine Saleh Ghoniem , the principal of YSG Studio, initially pursued a career in dance and music after studying interior design in the U.S. Her journey took an unexpected turn when she co-founded Amber Road in Australia alongside her sister, landscape architect Katy Svalbe, in 2013. This artistic background has profoundly influenced her work, evident in the theatrical staging and narrative-driven designs that characterize her projects. Whether designing homes or hospitality spaces, her signature style combines visual harmony with functional elegance.

At YSG Studio, the vision is rooted in storytelling and spatial transformation. Beyond interior design, the studio offers architectural services, including new constructions and renovations. Their holistic approach to creating personalized environments is reflected in every detail, from built-in cabinetry to unique furniture pieces. The result is an integrated solution that seamlessly blends form and function. The studio’s innovative use of color, organic forms, and unconventional material combinations creates experiences that resonate long after the project is complete.

Under the direction of Yasmine Saleh Ghoniem, YSG Studio has earned numerous accolades over nearly two decades, including Designer of the Year at the 2021 Interior Design Excellence Awards and multiple honors at the 2020 Australian Interior Design Awards. Her visionary designs continue to push boundaries, earning praise from industry leaders such as Verity Magdalino of Vogue Living AU, who described her work as "colour-fuelled and experimental."

“Yasmine Ghoniem’s star is on the ascent. The Sydney-based interior designer and founder of YSG is blowing up the city’s preponderance for safe white-box luxury with her colour-fuelled, experimental aesthetic.” – Verity Magdalino, Vogue Living AU

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--- **A Unique Blend of Artistry and Functionality** When it comes to interior design, few studios embody the perfect marriage of creativity and practicality quite like YSG Studio. Founded by Yasmine Saleh Ghoniem, the studio has carved out a niche for itself in Australia's competitive design scene. What sets YSG apart isn't just its bold use of color and texture but also its ability to tell a story through every space it designs. From the moment Yasmine decided to shift gears from music to design, her journey has been anything but conventional. Her early days in dance and performance art have left an indelible mark on her work, infusing each project with a sense of drama and narrative. Whether designing a private residence or a boutique hotel, YSG Studio ensures that every element—from the furniture to the lighting—contributes to a cohesive and inspiring environment. One of the most striking aspects of YSG's work is its commitment to innovation. By pushing the boundaries of what's possible with materials and finishes, they create spaces that feel both fresh and timeless. It's this fearless experimentation that has earned them recognition across the globe. If you're looking for design inspiration or simply want to explore how a space can be transformed into something truly special, YSG Studio is a name worth remembering. Their projects serve as living testaments to the power of imagination and craftsmanship combined.

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