The widespread use of QR codes in the packaging industry has proven that mobile mobile marketing can be combined with existing media and marketing programs to help achieve a targeted marketing approach to specific target consumers. For example, an outdoor apparel company in California puts a QR code label on its online clothing packaging box to convey the company's environmental protection measures in saving packaging materials . By scanning the QR code, consumers can obtain the ordered product. The mileage of the transport and the amount of packaging material used.
Future challenge
Although the attention of QR codes and other QR codes has been greatly improved in the past two years, the application of QR codes by retailers in Europe and America is still very slow. So, what are the problems with this innovative e-marketing technology that have hindered its widespread adoption in the global packaging market?
First, the biggest controversy that currently exists in QR codes is the standard issue. Although QR code is currently the most common and successful QR code in the packaging market, with the emergence of other QR codes (such as Microsoft Tag, Data Matrix, etc.), standard issues will follow. This is because although different types of QR codes are handled differently or in different ways, they all achieve the same effect and purpose, which makes it easy for consumers to be confused and difficult to distinguish between these two-dimensional codes. the difference.
Secondly, the use conditions, usage methods and application limitations of different types of QR codes are quite different from traditional barcode technologies.
Finally, consumers want product packaging and marketing methods to be faster and simpler, and limited by existing network technologies, may lead some users to abandon the new technology of using QR codes. While the potential for effective integration of QR codes with packaging-based marketing strategies is enormous, it is unlikely that a QR code will be fully recognized without the involvement of consumers.
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