Since the 1990s in the Mainland of China, Japan has been studying the book as a book, and now it is almost the same as “no books and no waistâ€. Some people say that a cover determines the life and death of a book, but the resulting over-packaging is offensive, and the naked exaggeration sometimes reaches a level of shame. Some readers even felt that the waist was in the way and they were thrown away. There is indeed a trend towards another extreme in Chinese book design, and the phenomenon of excessive packaging has intensified. Some book designs not only can not enhance the convenience of book reading, but also add trouble to the reader, and the cost of design and production will eventually be passed on to the book price.
Girdle is like a woman's jewelry, moderate dressing makes people more vivid and delicate, and over-packaging is frivolous, becoming a "devil seal" criticized by readers and critics. For example, in the "2009 Bad Book List", "Ask for Study: Yu Qiuyu and North University Students Talk about Chinese Culture", the reason for his selection is that he only sees the "three thousand disciples" of the Analects of Confucius, which is printed on the girdle. There is a North University student "Qi Xue" Yu Qiuyu, you know how much water this book has. There is also writer Yan Lianke's "I and my parents" - "Millions of signatures jointly recommended, the most touching book in 2009, the most shocking Chinese writer Yan Lianke, millions of readers to move, create a pre-sale sales miracle, beyond "Small reunion". "The book has not been sold, so exaggerated, not self-destruction of the Great Wall?
If it is just for advertising, the waist seal can basically not, which increases the cost of design, printing and packaging, and hinders the readers' hands and feet. Why bother? The cover, back cover, front Lekou, and Houkou of the book are all the "advertising windows" of the book, which is enough. Stealing the two basic functions of the waist seal, one is to save costs, and the other is to re-print, reprint, and even add some important information related to the book in time to the previously unpublished but already printed books, timely, accurate, image, Vividly tell readers about the latest developments in the book, such as combining social hotspots, succinctly publishing reader responses, social book reviews and sales on the book waist. At this time, the book waist not only provides timely and accurate information to the reader's latest response, but also maximizes cost savings. Because the book waist can be easily replaced, it is not necessary to update the cover to achieve the same purpose.
Therefore, the basic functions of the book waist can be summarized as: combining social hotspots, timely adding information, saving book costs, and facilitating readers' choice. If the book waist can be more refined in design and design, and more consider the needs of the readers, then it can be a beautiful design that is “was sealed when unfolded and bookmarked when it is assembledâ€, rather than a tasteless taste and a pity. In fact, many readers will bookmark the girdle, but in many cases the reader has to work on his own.
The book waist should become the "window of the book, the collection of beauty", and become a delicate design that guides the reader's choice and is convenient for the reader to collect and use, instead of becoming the vulgar packaging and flashy.
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