Li Yuzhong, vice president of China Leather Association attended the 2008 luggage industry forum and delivered a speech on the economic operation, problems and countermeasures of China's luggage industry: After the rapid development of leather industry opportunities, will enter a steady stage of development. Leather luggage industry is an important part of China's leather industry. In 2007, the enterprises above designated size in the luggage industry achieved a total industrial output value of 66.8 billion yuan, accounting for about 15% of the leather industry and the export of luggage industry reached 12.94 billion U.S. dollars, accounting for 34% of the leather industry. After the number of bags industry-led stage of development, inevitably entered the stage of development of quality and efficiency, that is, from the development model of the rich Kuang-type into a model of quality and efficiency of development. Today we are here to hold luggage industry base development model seminar is necessary, but also timely, but also an important meeting. Today, I entrusted Xu Yong, vice chairman of China National Light Industry Council and honorary chairman of China Leather Association, to make a brief speech on behalf of China Leather Association. The topic of her speech was: Economic Operation, Problems and Countermeasures of China's Luggage Industry. Economic characteristics of luggage industry In 2007, the luggage and apparel industry maintained its rapid growth despite the slowdown or decline in the production and export growth of other industries in the leather, fur and products sectors. The performance of the luggage industry was outstanding. In 2007, China's export of travel goods and luggage was 10.82 billion U.S. dollars, an increase of 24% over the previous year and an acceleration of 5 percentage points over the previous year. The import was 350 million U.S. dollars, up 51% over the previous year and an acceleration of 7 percentage points over the previous year. In 2007, the import and export of leather goods increased 21% over the export growth rate. The average unit price of import and export of bags increased, while the import unit price was much higher than the import unit price. The export concentration was still low, the first place was still the United States. In 2007, the total industrial output value of the luggage industry above designated size reached 66.8 billion yuan, an increase of 28% over the same period of last year and an acceleration of 9 percentage points. The output of natural leather bags was 840 million, an increase of 26% over the same period of last year and an acceleration of 20 percentage points. Leather industry is facing the problem At present, the problems facing the leather industry in China are mainly three aspects: continuous improvement of product costs, reduced profit margins, especially the full implementation of the new labor contract law, leather goods enterprises to adjust stage; neighboring countries to increase investment , increased international competition, More and more countries and regions in East Asia and South Asia such as India, Pakistan and Thailand have stepped up investment and investment in leather goods processing, competing for markets and exacerbating competition. They have a serious shortage of talents and their brand effects are not outstanding. Leather industry trends forecast In 2008, the production and export of leather goods in China, especially luggage and luggage, will still maintain a relatively high growth rate, but their benefits will decline. For the leather-based industries mainly processing outside China, they are under the pressure of structural adjustment and product upgrading Outstanding, leather goods production and processing has emerged from the eastern coastal areas to our country or neighboring countries signs of the transfer; leading enterprises listed, the domestic market brand is brewing in the domestic market competition will be more intense. In the leather goods industry, export profit is getting lower and lower, more and more enterprises are going to switch to domestic sales. Some large-scale export-leading enterprises with stronger economic strength are stepping up their research on the domestic market and brand packaging to open up the domestic market. China's luggage business strategy of a brand Many companies will ask how to create a brand, the following I summed up our luggage business strategy of a brand together with you to explore. Accurate market and brand positioning. Accurate positioning of the brand, is to create a brand for your business has set a clear goal, companies can set and configure effective resources, the way to create a brand and measures. Belle, the leading enterprise in the shoe industry, made the first domestic brand of women's shoes in just 15 years, and its sub-brands have six sub-brands. The positioning of each brand is very clear and accurate. Successful CIS design. Enterprise implementation of a brand project, should be from the successful CIS (companyidentitysystem) design. The main function of CIS is to standardize the management of enterprises so as to mobilize the competent executives of the enterprises so that all functional departments of the enterprises can effectively operate and operate. Through the recognition and concern of the public from the enterprises, a good image of the enterprises can be established. Focus on product quality. Enterprise quality is the basis for the survival of enterprises, but also the cornerstone of the success of the brand business. No quality, all brand work is open in the air. The quality of luggage enterprises to improve rapidly. Guangdong's crown, the success of leather goods, Fujian Bolande, Zhejiang's rookie, love the United States and other key enterprises and the stability of product quality. Continuous technological innovation. Brand innovation is full of vitality, continue to gain the source of development. Brand no life-long system, brand-name companies to maintain their brand value, to maintain their market share, we must continue to carry out technological innovation. Unique personality charm. Unique personality charm, giving the brand a unique personality, is to make the product unique in style, and take the road of differentiation. Do not be the same with the public product, the unique meaning is to stand out, stand out, different. Perfect and effective sales system. According to the product positioning, establish and improve product sales system, sales network is a platform for brand companies to occupy the market. Throughout the leather industry and leather industry brands outside the company, one of the common features of their success, with effective and powerful Sales system. Branding. Brand promotion is a brand booster for enterprises. In creating a brand, enterprises should make scientific and reasonable promotion plans. In the shoemaking industry, "ANTA, Aokang and other brands have successfully used their propaganda to establish their brand awareness. Effective service system and team building. A well-known brand is the result of a concerted effort by a creative team that does not have a good brand without a good team. Effective product service system is the product of the incubator reputation, there is no effective service system, consumer satisfaction can not be very good upgrade.