China Packaging Service Model Change (2)

Lenovo Group: In the case of effective protection of products, how to avoid excessive packaging has always been a headache for the company. Because the company itself does not engage in the production of packages, it does not have the ability to research and develop materials and structural designs. Later, after the help of specialized packaging testing agencies, the company's products have a more reasonable transport packaging, such as the use of EPS materials, previously do not understand the material properties, blindly believe that the thicker the material, the more buffering performance Well, after testing, it was discovered that excessive thickness would produce anti-impact forces that would also cause damage to the product. After listening to experts' advice, the company reduced the thickness of the EPS by 1 cm from top to bottom, not only enhancing the protective performance of the package, but also The packaging cost per item has dropped by 2 yuan, and companies have benefited from it.
Guangdong Midea Group (rice cookers, induction cookers, electric hot pots): The main use of corrugated boxes and heat shrinkable film combination of transport packaging, there is no special packaging testing personnel, mainly using a simulated transport packaging machine for testing. At present, the damage rate of the product during transportation is about 5/1000. The problem is focused on the appearance of abrasion. The company believes that reasonable standards can enable companies to effectively reduce costs, but they need to make further efforts in the determination of transport conditions and the refinement of packaging standards.
Qingdao Hisense (PC, server, workstation): The company's product packaging uses AB corrugated cardboard, EPE liner. The company itself does not have a dedicated inspection department. The packaging samples of new products are sent to the testing center of the Group for experimentation. If there are many feedbacks about the packaging problems after transportation, the company will re-do the packaging. Among them, the product packaging will be damaged by shock and vibration, and it may be estimated that the packaging is in transit. Man-made destruction; Hisense believes that the implementation of standards will help rationalize packaging and prevent over-packaging. According to Hisense's product features, the company's cushioning properties for cushions and control standards for EPE packaging production are relatively high.
At the two meetings, the reporter noted that in the face of the standard revision work, both the user company and the government have shown great enthusiasm and sense of participation, but it is not without regret that the packaging companies are rarely seen at the meeting. It is also rare to hear packaging companies pay attention to standards. At present, we hear more from packaging companies: “What we can do now is that the customer has asked us to meet as much as we can and can't meet them. We think of ways to introduce new equipment.” “Promoting to avoid overpacking right now. We are not good news. Nowadays, many of the packaging industries are low-profit companies. Then we reduce the amount of packaging. What else do we earn?”
Faced with standards, packaging companies need to reflect on standards. What does it mean for packaging companies? In the face of the current situation, our packaging industry must carry out profound reflections, with a development and sober mind to predict the market environment and social division of labor facing the packaging industry in the future. We believe that the standards will provide users with the basis for testing the level of the packaging industry, and will also promote the progress of packaging technology, which will further transform packaging companies from passive services to active services.
As we all know, the introduction of a packaging standard is a summary and specification of progress in packaging design science, packaging materials science, packaging inspection science, and the overall level of packaging enterprises in the field. The revision of the standard should be understood as adapting to the requirements of the new form to the packaging industry. From its evolution, it can gain insight into the development trend of the packaging industry.
Faced with a dazzling array of national, industry, corporate and foreign standards, our packaging companies are still waiting for user companies to actively provide various types of processing indicators, to do simple and repetitive tasks, and whether they still emphasize the superiority of hardware devices. , But avoiding talking about their own in the software construction, avoiding talking about their own product knowledge content and the value of the user created? The standard is like an examiner. He will force packaging companies to understand him, learn from him, and adapt to him. It is impossible to imagine how an enterprise that does not understand the industry standards can provide more competitive and proactive services for its users. If our packaging companies only regard themselves as a spectator and place themselves outside the standard, they always focus on the amount of existing orders, and are busy to meet the current needs of customers, and even “nothing” pays attention to the future development of the industry. And in order to meet the needs of the future social division of labor for the reserve of various resources in advance, then the fate of this company is predictable, it will not have the necessary competitiveness of the future society.
Today, when our packaging industry is facing an urgent situation in which all industries and industries are constraining the cost of packaging, in the brutal competitive environment, the packaging industry is trying its best to increase revenue and reduce expenditure, strengthen management, effectively reduce production costs and expand profits. After the potential for production management optimization has been fully explored, where is the next space for development? Can packaging companies expand their business ideas and find new ways?
Since user companies believe that the formulation of packaging standards can bring benefits to enterprises and win the first opportunity, then packaging companies, after mastering the standards, actively provide relevant services for standards and increase their own competitiveness in software, in order to win customers. Helpful help. In terms of standards, companies actually have a lot of work to do. For example, in packaging design, packaging companies should use their own expertise in packaging materials and structural design to actively provide user companies with suggestions for improvement and actively satisfy users. Reasonable packaging requirements characteristics; In the packaging printing design, when the national regulations of the logo and the company's established pattern of conflict, how to reasonably place, both to maintain the original pattern and highlight the logo to make the company free from punishment; When customers' products are circulated in different countries, they can provide countries with special requirements for packaging in a timely manner, which will save customers a lot of research time and unnecessary losses. At present, the awareness of domestic enterprises in this area is very weak. Only a few large-scale packaging companies are equipped with packaging design centers to collect information at home and abroad, and research on innovative technologies such as production processes, technologies, and quality of packaging products.
It should be noted that this is not only an era of global competition, but also an era of mutual cooperation and partnership. We can procure the products of existing packaging suppliers by establishing a processing base in China from many foreign multinational corporations. This fact shows that users and suppliers, in addition to excluding price factors, are more interested in the established partnerships in service. As a result, foreign packaging companies that serve large foreign customers have also accelerated their progress in setting up operations in China. What should China's packaging companies realize when they feel the crisis? Actively improving the content of customer service, increasing the mutual support relationship with customers, and changing passive services to active services will become the mainstream trend of the development of the packaging industry in the future. Standards will further catalyze the development of this trend. Packaging companies who can truly understand the meaning of standards, learn to master the standards, and grasp the opportunities provided by standards for us, who will be able to win the first chance and gain a competitive advantage in the market. (Finish)