Although the vast majority of printers do not easily develop Internet strategies, printers who use the Internet for communications and production have seen significant growth in revenue and profits. Using the Internet can save the company’s trade expenses and make it easier for companies to trade.
Why do you say this? We have a website and printers in the United States are arguing. It may be true, but having a website does not mean that there is an Internet strategy. As with all good strategies, Internet strategies must also be foresighted. This does not mean to use gorgeous words to describe it, but to use a simple and practical statement to summarize what is involved in the Internet and make you think that it will affect your trade.
Maybe you're just for file transfer or job handover. Maybe you're out of love with the public. Your website can be a convenient place to send emails (although you don't have to have a website for e-mail at all).
But this is good, this is a beginning. Having a good start tends to produce huge results. Simple file transfer can be developed as a "smart factory." All the factors of production in this factory are linked to each other. Even if it is only a small-scale automation, it can save time in the work process and greatly increase profits. So if you're trying to automate prepress, print, and postpress, stop and think about automation. What else do you need to do? Can you automate the process from production to invoicing? Will the development of an Internet strategy focus your employees on print production and the processes will no longer urge one another? This of course can be done.
We often talk about automated offices scattered in the field of manual operations. Now we talk about integrated manufacturing. Horizontally, integrated manufacturing is an interconnected process, which in turn is superior to vertical separation. In a workshop equipped with computer-to-plate and CIP4 (formerly CIP3) facilities, it was difficult to distinguish where the prepress was terminated and where the printing began. And if we automate production operations, why can't we automate our customer interactions?
After all, customers are an important factor in our manufacturing. Through the Internet, it is natural that our exchanges with our customers will do more with less. But does this automated communication form a barrier in customer interaction? Some people say that communication through the Internet will be far from the customer base, but those who know it do not agree with this statement. “The more we go online, the more important customer relationships we have with our customers.†A forward-looking printer explained that “through the Internet, it does not mean to replace face-to-face contact, but its purpose is to be more direct. Bring customers into the production process."
From the customer's point of view, for a simple question, do you prefer to call three times a day, or are you willing to solve it online?
Using Internet tools, it's easier for you and your customers to do business. Especially when you are doing business with your international customers, you are more prominent. Having such a system to replace work management arrangements, job tracking, and schedules will have huge benefits for every large or small printing plant. Think about it, you no longer have to track work orders in the workshop.
If you use an intranet to organize your work, it's not difficult to get your business connected to the world. With a little creativity and imagination, you can develop a job tracking system. It will allow your customers to build confidence and allow them to watch their jobs in the workshop. Give customers the right to have them check their work with safe and confidential behavior. This is just a way to more personalized services. This is just a service that your customers will retain for a long time.
A printer I know once talked about his website being in a way to maintain and nurture customer relationships. "Our website has great potential to condense these relationships." He summed up, "and this effort will get new customers and enable you to retain customers. This is more worthwhile than you could have done before."
Mr. Clink Funk pointed out some weaknesses in website construction in a professional review article on "digital prepress" written for the National Assn. For Printing Leadership (NAPL) of the United States. For example: The information that is often used for contact, especially the email address, is not listed on some websites. The website should facilitate communication with customers or potential customers. The email itself does not have a guiding significance. It's just a quick and best tool to connect with customers. In fact, it also allows employees to get information anytime, anywhere. However, do employees know the difference between email addresses and web addresses? Do they know the company has a website? Every employee should know this, especially those who often answer the phone. Do not make the company obsolete in the Internet era because employees do not know the company's current Internet tools.
In any case, please do not delay the development of Internet strategy. If you are very ambitious, or use the printing of dilemma as your only service item, then Internet strategy should become a business plan for you; if you still believe in the potential of printing, believe that printing is the source of your profit increase, then the Internet Strategy should be part of your marketing plan; if you just want to facilitate file transfer, then you should at least use Internet strategy as your product plan and production process.
There is no Internet-based service, just like there is no phone when doing business. If you want to get the customer's full trust in you, then you should also give them appropriate returns, with high efficiency and high return rate so that customers will no longer do business with other people. The Internet, just like telephone, fax, and e-mail, is just a communication tool. The space of the Internet is unlimited. If you choose it with hope, your company will thrive.
Why do you say this? We have a website and printers in the United States are arguing. It may be true, but having a website does not mean that there is an Internet strategy. As with all good strategies, Internet strategies must also be foresighted. This does not mean to use gorgeous words to describe it, but to use a simple and practical statement to summarize what is involved in the Internet and make you think that it will affect your trade.
Maybe you're just for file transfer or job handover. Maybe you're out of love with the public. Your website can be a convenient place to send emails (although you don't have to have a website for e-mail at all).
But this is good, this is a beginning. Having a good start tends to produce huge results. Simple file transfer can be developed as a "smart factory." All the factors of production in this factory are linked to each other. Even if it is only a small-scale automation, it can save time in the work process and greatly increase profits. So if you're trying to automate prepress, print, and postpress, stop and think about automation. What else do you need to do? Can you automate the process from production to invoicing? Will the development of an Internet strategy focus your employees on print production and the processes will no longer urge one another? This of course can be done.
We often talk about automated offices scattered in the field of manual operations. Now we talk about integrated manufacturing. Horizontally, integrated manufacturing is an interconnected process, which in turn is superior to vertical separation. In a workshop equipped with computer-to-plate and CIP4 (formerly CIP3) facilities, it was difficult to distinguish where the prepress was terminated and where the printing began. And if we automate production operations, why can't we automate our customer interactions?
After all, customers are an important factor in our manufacturing. Through the Internet, it is natural that our exchanges with our customers will do more with less. But does this automated communication form a barrier in customer interaction? Some people say that communication through the Internet will be far from the customer base, but those who know it do not agree with this statement. “The more we go online, the more important customer relationships we have with our customers.†A forward-looking printer explained that “through the Internet, it does not mean to replace face-to-face contact, but its purpose is to be more direct. Bring customers into the production process."
From the customer's point of view, for a simple question, do you prefer to call three times a day, or are you willing to solve it online?
Using Internet tools, it's easier for you and your customers to do business. Especially when you are doing business with your international customers, you are more prominent. Having such a system to replace work management arrangements, job tracking, and schedules will have huge benefits for every large or small printing plant. Think about it, you no longer have to track work orders in the workshop.
If you use an intranet to organize your work, it's not difficult to get your business connected to the world. With a little creativity and imagination, you can develop a job tracking system. It will allow your customers to build confidence and allow them to watch their jobs in the workshop. Give customers the right to have them check their work with safe and confidential behavior. This is just a way to more personalized services. This is just a service that your customers will retain for a long time.
A printer I know once talked about his website being in a way to maintain and nurture customer relationships. "Our website has great potential to condense these relationships." He summed up, "and this effort will get new customers and enable you to retain customers. This is more worthwhile than you could have done before."
Mr. Clink Funk pointed out some weaknesses in website construction in a professional review article on "digital prepress" written for the National Assn. For Printing Leadership (NAPL) of the United States. For example: The information that is often used for contact, especially the email address, is not listed on some websites. The website should facilitate communication with customers or potential customers. The email itself does not have a guiding significance. It's just a quick and best tool to connect with customers. In fact, it also allows employees to get information anytime, anywhere. However, do employees know the difference between email addresses and web addresses? Do they know the company has a website? Every employee should know this, especially those who often answer the phone. Do not make the company obsolete in the Internet era because employees do not know the company's current Internet tools.
In any case, please do not delay the development of Internet strategy. If you are very ambitious, or use the printing of dilemma as your only service item, then Internet strategy should become a business plan for you; if you still believe in the potential of printing, believe that printing is the source of your profit increase, then the Internet Strategy should be part of your marketing plan; if you just want to facilitate file transfer, then you should at least use Internet strategy as your product plan and production process.
There is no Internet-based service, just like there is no phone when doing business. If you want to get the customer's full trust in you, then you should also give them appropriate returns, with high efficiency and high return rate so that customers will no longer do business with other people. The Internet, just like telephone, fax, and e-mail, is just a communication tool. The space of the Internet is unlimited. If you choose it with hope, your company will thrive.
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