The new products of the home are always in an endless stream. The slogans of various "green" and "high-tech" are full of consumers' eyes. You think that it is high-end in the market. In fact, the merchants are not discussing it; the home decoration process is always the most Tired, not only the purchase of building materials is tangled, the sales activities of the business name are dazzling, and the home improvement company is also not worrying. Today, we take stock of the concepts that have been squandered in the home furnishing industry for the past few years, reminding everyone to be foolish and not blind.
[No stroboscopic eye protection]: The price of the eye protection lamp is high but not eye protection?
Phenomenon: Merchants often claim that their own brand of eye-protection lamps use LED light source and imported LED chips, which fundamentally eliminates the AC strobe of traditional table lamps, and has a long life, stable light source, no stroboscopic, no eye injury, no UV damage, No electromagnetic radiation. In order to prevent children's myopia, parents are willing to buy at high prices.
Truth: LEDs have low color rendering index, uneven illumination, and attenuated light source. They are not suitable for children's reading and writing desk lamps. The so-called stroboscopic, in fact, is a high-frequency flash, the light emitted in this high-frequency flash will be softer and more stable, and it seems to ease the visual fatigue in the senses. But in fact, it will cause some harm to the students' eyes and skin.
[First Class Sofa]: Has the aviation department issued a certificate for you?
Phenomenon: In the storefront of a brand sofa, the reporter saw that the girl dressed up on the billboard was smiling with a slogan “First Class Sofaâ€, and the clerk also wore a flight attendant uniform to attract customers. A three-person sofa with the same shape as an ordinary sofa, the cheapest one here is more than 20,000 yuan, and the most expensive price is more than 200,000 yuan.
Truth: The reporter asked how to prove that this is the sofa used in First Class. The clerk said that “the airlines issued certificates to them, but the store did not show them outâ€. In fact, "First Class" is just a concept of attracting customers, and no aviation department has issued certificates to these furniture companies.
[Coating paint]: Environmental hype misleads consumers
Phenomenon: Using milk as raw material, the color is made up of melon and vegetable juice. The paint can not only be painted on beautiful women, but also can be drunk directly! News of drinking paint has appeared repeatedly in recent years. This eye-catching advertising method does make people remember the product and even have a good impression. But is it really "environmental" to "drink"?
The truth: the environmental protection of paint can not be ignored, but the paint is good, can not only see whether it is environmentally friendly, the physical properties of the paint is also an important reference. If the coating does not contain organic compounds such as VOC, the physical properties of the coating will decrease accordingly. Consumers should be careful when buying paints, “environmental hype traps†because buying paint is used for painting, not for drinking. Therefore, don't be misled by the concept of merchant hype.
[Security door insurance]: Really stolen but not compensated
Phenomenon: You buy my security door, I will send you insurance, once the home is stolen, you can claim. When buying a security door, I believe that many consumers will see this kind of publicity. However, when the citizens really unfortunately encountered the thief in the room, they found that although the liability insurance certificate provided by the merchant was very clear, the insurance company refused to compensate for the non-conformity.
Truth: At present, China's product insurance types mainly include "responsibility insurance" and "quality insurance". Experts remind consumers that manufacturers have an obligation to inform the "quality insurance" or "responsibility insurance" that comes with the gift. Consumers should pay more attention when purchasing the products that the manufacturer attaches to the insurance, and ask what kind of insurance the product is guaranteed. And inquire about the insurance company, including the length of insurance, the amount of insurance, the scope of insurance liability, in order to effectively protect rights.
[Redwood furniture sold by catty]: Concept hype is greater than the benefits
Phenomenon: A few years ago, a mahogany furniture company took the fame of "no compromise, price by pound", "let consumers understand consumption" is its biggest selling point. How can mahogany furniture be like the cabbage tofu? In the end, it is true or false to quote the price. How do you calculate the method? Will it be more cost-effective than traditional pricing? What is the impact on the industry? Consumers and industry insiders have expressed their opinions.
Truth: Experts know that buying mahogany furniture should start with “three truesâ€, one is true, the other is true, and the third is true. The true and true work is the essence of mahogany furniture. It is too simplistic to measure mahogany furniture by weight alone. Some insiders said: If mahogany furniture is used in terms of weight, it will encourage manufacturers to pay attention to the craft, and all of them seek large size and heavy weight, and the products are shoddy. For consumers, this model is very attractive, but it must not be consumed blindly.
[The lowest price in the city]: "The most" is a violation of the law
Phenomenon: As soon as the festival and other promotional nodes, merchants have played "price cards", in addition to some regular coupons, lottery and other forms, some stores have the slogan "the lowest price in the city", and the same product if the high A commitment to pay at several times the price of other stores.
Truth: As a consumer, would you compare prices to higher prices? Therefore, the truth of this slogan is difficult to verify. In addition, according to the law, the following languages ​​and texts may not be used in advertisements: the best, best, first, first, and other adjectives of unlimited height. Even if the “lowest price†in some advertisements is true, it is suspected of unfair competition. Therefore, the advertisement of the "lowest price" by the merchant is in violation of the above laws.
[Automatic cleaning range hood]: Shantou is more than practical
Phenomenon: In the appliance store, the “automatic cleaning†function of the range hood, air conditioner and water dispenser has become a hot spot in the shopping mall. According to the shopping guide, there are two ways to clean the range hood normally: one is to release the oil by cleaning agent or electric heating, or to flow through the oil sump to the oil cup. So, is “automatic cleaning†really feasible?
Truth: “When the range hood is used for a long time or when it is not used for a long time, it is easy to breed bacteria. The 'automatic cleaning' design has a certain effect on removing dust, thus achieving the purpose of dust removal, antibacterial and energy saving, but if it can be thoroughly Instead of manual cleaning, there is exaggeration." Due to the strong adhesion of the soot, automatic cleaning is often not completely cleaned, and the nozzle is often blocked by soot and cannot be sprayed with the cleaning solution.
[Mute floor]: Ordinary floor also has a mute effect
Phenomenon: "When you walk on the floor, you won't hear any extra sounds." "How to run and jump on the floor is fine, and you can't hear it downstairs." To meet consumer demand, the flooring market has been able to mute and drop. The floor of the noise is propaganda. Wood flooring really has such a magical function? In terms of price, the price is much higher than the ordinary floor.
Truth: The national industry standard has no clear rules and requirements for the mute effect of the floor. The so-called "high-tech" mute pad is actually a kind of moisture-proof pad and non-slip pad that will be laid on the bottom layer when many wooden floors are installed. An industry insider told reporters, "In fact, adding a mute pad is not environmentally friendly, because it is inevitable to use glue when installing. If the quality of the glue is not good, the formaldehyde content will be high." Choose other materials such as cork flooring. , there is also a mute effect.
[Home improvement package zero increase]: different demand increases are inevitable
Phenomenon: For a long time, consumers have had a headache for home improvement. The various traps of home improvement companies have made home decoration disputes high. In recent years, home improvement companies have introduced “zero increase†business, but the pricing method is not the same as the actual operation. Is this a new round of concept hype of the decoration company or an innovation? How much benefit can consumers enjoy?
Truth: As the owner considers some omissions in the early stage of the renovation, or has more individual needs, the addition is almost an indispensable process for each decoration. For example, hydropower transformation with great uncertainty, the problem of additional items is far from being solved by a simple home improvement package. Although more and more home improvement companies are now wearing the slogan of “home improvement package zero increaseâ€, it is the key to prevent malicious additions.
[Antibacterial Ware]: The propaganda function is to wipe the ball
Phenomenon: Into the home store, many merchants selling sanitary ware claim that their products are antibacterial. "This is the latest antibacterial toilet. Silver oxide is added to the surface of the product, and the antibacterial rate can reach 99%. The toilet ring is made of resin material and has antibacterial effect." A brand sanitary ware salesperson told reporters. However, the reporter found that most dealers can not provide relevant test reports.
Truth: Professionals say that substances such as negative ions have not yet found antibacterial and sterilizing functions. The use of silver ion antibacterial is indeed effective, but the related products can produce silver oxide, which has the suspicion of exaggerating publicity. There are many branches of nanotechnology, even if antibacterial can be achieved, but it is still in the research stage in China. In addition, antibacterial refers to inhibiting the growth and development of microorganisms, and does not eliminate them. Antibacterial products also promote the sterilization function.
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